10 Facebook Video Marketing Stats to Know in 2021

Explore the latest trends in Facebook video marketing with these 10 essential stats for 2021. Gain insights into viewer preferences, ad performance, and the effectiveness of video content on the platform.

10 Facebook Video Marketing Stats to Know in 2021
KrishaStudio
Facebook Marketing Statistics

Facebook, founded by Mark Zuckerberg, revolutionized social media, emerging as one of the most popular platforms worldwide. Beyond serving as a social networking hub, Facebook provides ample opportunities for brands to connect with their audience. Its extensive reach and vast user base make it an ideal platform for businesses to engage with potential customers.

Using Facebook effectively can help brands reach many people and build long-term relationships with possible customers. By using the platform well, businesses can grow a group of loyal customers and increase their success.

Facebook is a platform where videos can engage customers and endorse brands effectively. Offering selected videos and short clips to your intended audience can attract them to your services. However, Facebook is competitive, with many brands vying for potential buyers’ attention. To succeed, you must employ a smart and effective Facebook video marketing strategy that helps you connect with your target audience easily.

In this blog, you’ll discover some important Facebook video marketing statistics for 2021 that can guide your next social media campaign strategy.

Facebook users prefer mobile over desktop

Facebook users prefer mobile or desktop? -KrishaStudio

Facebook is widely cherished as a social media platform because it’s easy to use on mobile devices. Whether through its app or a mobile-optimized web browser, Facebook accommodates mobile users well. This convenience leads to nearly 98% of Facebook users accessing the platform from their smartphones.

Therefore, if you’re considering Facebook video marketing, it’s crucial to optimize your videos for mobile devices. This means investing in mobile-friendly thumbnail designs, ensuring the video length is suitable, and adjusting the aspect ratio for optimal viewing on mobile screens.

Crafting content tailored for mobile devices allows you to develop a social media campaign that aligns with viewers’ expectations, ultimately driving up organic views and responses.

People spend a lot of time browsing on Facebook

People spend a lot of time browsing on Facebook -KrishaStudio

Facebook is one of the top brands with a large number of users. People spend a lot of time on Facebook every day. Reports say a user spends 58.5 minutes on Facebook each day. They visit their profile and connect with others several times daily. Users often use Facebook to discover various things, like services and new gadgets.

Therefore, in 2021, Facebook will remain a strong platform where people can learn more about any brand and try to connect with their favorite brands for a meaningful relationship.

Stories are ideal for sparking up meaningful interactions

Stories are ideal for sparking up meaningful interactions -KrishaStudio


For any brand, engaging the audience is the main goal of video promotion. If you want to grab more attention, you can use a social media marketing video service to create an engaging video. Each day, Facebook gets nearly 300 million active users posting their stories. The Facebook story, a small video or image sharing section, has been popular since its launch in 2017. It automatically deletes after 24 hours. Stories provide an opportunity to upload engaging, creative, and authentic videos that can easily attract your users. You can use texts, filters, stickers, and even animations and animated videos in Facebook stories.

A story can be a great way to attract more audiences to your website or brand. So, you can always use stories to announce a new product launch, outstanding achievements, or your new marketing efforts.

Facebook easily attracts new prospects  

Facebook easily attracts new prospects  -KrishaStudio


If you’re aiming to attract more customers or clients, investing in a Facebook video marketing campaign is essential. As a social media platform, Facebook holds significant sway over people. About 78% of individuals use Facebook to discover new items, products, and brands to purchase or avail services from.

Moreover, Facebook provides valuable metrics that enable brands to assess the effectiveness of their social media campaigns. Through these metrics, you can gauge how your video content impacts people and measure audience reactions. Thanks to Facebook’s optimized ecosystem, you can give your business a boost and easily build brand awareness.

Video is increasingly popular on Facebook

Video is increasingly popular on Facebook -KrishaStudio

Facebook Video Marketing campaigns are diverse, and multifaceted, and offer numerous options for any brand. You can utilize Facebook stories, live streams, video uploads, video advertisements, etc., according to your preference. Many of these video contents can garner an average of 8 million views per day. Additionally, videos are among the most liked and watched content on Facebook.

In the upcoming year, Facebook will provide brands with more opportunities to conduct meaningful brand campaigns through videos. Since Facebook doesn’t categorize videos based on their content types, you can upload any video content here. Whether it’s an educational video, a promotional brand campaign, behind-the-scenes insights, or even live-streaming, you have the flexibility to choose. Consulting a social media video agency is the best option as they can provide you with more details on this matter. With the help of engaging social media videos, you can capture the attention of your audience.

Video gets more engagement than other types of posts

Video gets more engagement -KrishaStudio

To enhance customer engagement on Facebook, consider implementing video campaigns. Official statistics reveal that Facebook Videos receive 59% more engagement than any other type of post. Moreover, Facebook videos provide an interactive platform where viewers can share and comment to express their opinions.

Therefore, designing video content can facilitate meaningful engagement with your target audience. You can also gain insights into video performance by tracking metrics such as likes, comments, and shares. Additionally, analyzing negative reactions can provide valuable feedback on why viewers find your video relevant.

Understanding how viewers respond to your videos enables you to tailor your video campaign strategy to meet your audience’s expectations effectively.

Most Facebook users watch the video without sound

Most Facebook users watch the video without sound -KrishaStudio

Based on a survey, almost 85% of Facebook users prefer watching videos without sound. This preference stems from the fact that people often use Facebook in public places, where watching videos without sound is more convenient. Therefore, it’s crucial to rely on imagery and texts to convey your message effectively, with sound being optional.

If you plan to include narration or voiceover, it’s advisable to incorporate dialogue or subtitles to ensure viewers understand the video’s message. Adding subtitles and dialogues can increase view time by nearly 12%. Additionally, including dialogue makes videos easier to comprehend and accessible to a broader audience of Facebook users.

Therefore, it’s essential to ensure your video is designed to support silent streaming effectively. This means creating visually engaging and attractive content to capture viewers’ interest and potentially convert them into clients.

Format plays a massive role in driving engagement

Format plays a massive role in driving engagement -KrishaStudio

In addition to visuals, it’s crucial to consider the format of your video. Since the majority of Facebook users own smartphones, ensuring that your video format is mobile-friendly is essential. Recent studies indicate that vertical videos are preferred over landscape videos. Vertical videos tend to garner more viewer engagement, including higher views, likes, comments, and shares. In summary, vertical videos can yield 355 more views compared to landscape videos.

Given this trend, Facebook itself is encouraging brands to post videos in vertical mode. As more people become comfortable using the Facebook app, vertical videos are becoming their top choice due to their ease of viewing and comfort.

According to Facebook’s official sources, there are various ways to utilize the vertical screen to attract viewers. For instance, you can split the screen in half and showcase your products or services from different angles or perspectives. By doing so, you can create a fun, delightful, and engaging video that entertains viewers. The result? Increased customer and audience engagement, along with more prospects for your brand.

Therefore, it’s essential to optimize your Facebook videos effectively to capture viewers’ attention. If you’re unsure how to do this, consider seeking assistance from a social media marketing video service agency. With proper optimization and presentation, your video has the potential to become a viral trend on Facebook, providing your brand with more exposure.

Mobile-first video ads improve brand awareness

Mobile-first video ads improve brand awareness -KrishaStudio

In the present scenario, you cannot ignore smartphones. The dame is proper for Facebook also. Mobile-friendly advertisements or video campaigns provide 275 more brand life than regular video advertisement campaigns.

If your brand gets a better brand lift, it positively impacts brand engagement. Besides that, Facebook also offers you multiple metrics to measure how your brand is performing on its platform. You can check the brand awareness. As a recall, the tendency of commenting and purchase intent from the viewers. It helps you to find if your brand is becoming popular among the ass and how to optimize the video ad campaign so that it gains mass popularity.

Hence, brands now have to design mobile-friendly Facebook video advertisements that offer mobile users an optimized view. In these ways, you can create a positive buzz for your brand and can also increase brand engagement.

Facebook also understands this trend and has decided to extend its hand to brands interested in exploring the versatile platform of Facebook. They are offering multiple tools and even pre-set video templates so that a brand can quickly start their campaign to get the best results. Having a visually engaging video in vertical mode, along with a feature of disabling the sound and dialogue, can quickly help a brand to reach more people at once.

Facebook users prefer short and snackable video ads

Facebook users prefer short and snackable video ads -KrishaStudio

The length of the video is also crucial. A lengthy video can be exhausting and boring. If you upload a long video on Facebook, your viewers might lose interest and may not engage further.

Facebook users prefer short and exciting video ads that are concise and deliver everything quickly. The ideal length for Facebook videos is 15 seconds. Each second is valuable and this remains true in 2021.

Therefore, as a brand, it’s essential to create a concise and impactful video for your Facebook marketing. Include only necessary information with a blend of fun, creativity, and compelling content. This approach ensures that a large portion of the audience enjoys your video. Additionally, short videos are sufficient to attract your audience and potentially convert them into customers.

Conclusion

In conclusion, Facebook will become a vital platform for brands seeking meaningful engagement with their audience base. With the Facebook statistics provided in this article, you now have a clear idea of which videos to upload on Facebook to ensure they resonate with your audience. It’s essential to closely monitor your video’s metrics and performance to tailor your video marketing strategy according to current trends.

About KrishaStudio:

KrishaStudio is a social media video creation service specializing in videos designed for platforms like Facebook, Instagram, IGTV, reels, etc. With their services and expert strategists, you can discover the best video content that resonates with your audience. KrishaStudio offers curated video services, providing engaging content that is unique, easy to understand, and optimized for seamless viewing. With their assistance, you can give your brand a boost and ensure you attract more customers in the future.

KrishaStudio
KrishaStudio

KrishaStudio is a creative video production agency, crafting captivating and compelling videos. With our team of passionate storytellers and video experts, we bring your vision to life, helping you achieve your marketing goals through the power of video.

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