10 Tips on How to Build Brand Awareness with Video Marketing

Krisha Studio | November 30, 2023 | Video Marketing
How to Build Brand Awareness with Video Marketing 10 Best Tips Explained!
Table Of Contents

Brand awareness. That’s what separates a business from a household brand.

The key to brand awareness is how well consumers recall the name, message, and presence of your business following exposure to your advertising. A good creative video approach, as well as mastering the power of brand awareness, are critical to building your audience.

To further understand the importance of branding, Identity, and recall are what the word “brand” refers to. Branding is the reason why people recognize Pepsi or Starbucks, for example. However, how can one make it?

Let’s explore brand recognition, its significance, and the ways that video strategy might enhance it. It is easier said than done, though. A successful brand awareness video demands strategic planning and in-depth knowledge of video marketing. 

Are you still confused and further looking to build brand awareness with video marketing? If yes, then this blog will cover the best ways to build brand awareness with video marketing, which helps in raising brand recognition and visibility.

Let’s dig down and find out how to build brand awareness with video marketing. 

What is a Brand Awareness Video? 

A brand awareness video is a focused piece of marketing material designed to raise brand awareness and understanding among your target audience. They give you the chance to present your brand’s principles, character, goods and services, and USP in an eye-catching and captivating manner. A brand awareness video’s purpose is to leave an impact on viewers and pique their interest in the brand.

A brand awareness video’s content should represent the business’s messaging and values, as well as be customized to the interests and demands of the target audience.

All in all, developing brand recognition and forging an emotional bond with viewers are the main goals of a brand awareness video, rather than a direct pitch.

The goal is to generate a good relationship between the brand and the spectator, as well as to pique their interest in your brand.  A company may differentiate itself from the competition and draw in new clients by creating a brand-awareness video that effectively conveys its message and makes use of video production skills.

How To Build Brand Awareness With Video Marketing?

1. Build organic reach on social media

Social media is, without a doubt, one of the best strategies to raise brand exposure. The majority of people spend most of their internet time on social media. Thus, the greatest place to start if you want people to notice your brand is on social media. 

Across all social media platforms, video is likewise growing in popularity. According to the Hootsuite Global State of Digital 2022 report, video accounted for 31.8% of all posts from corporate accounts on Instagram in 2018, nearly doubling from 16.3% the previous year. 

It’s critical to capitalize on social media trends when posting videos on your social media platforms. Trending hashtags, trending music, and even trending subjects will all allow you to maximize the exposure of your video and your social media presence.

However, to achieve the greatest outcomes possible, be sure to utilize suitable and trendy platforms. 

Instagram is one of the most popular sites on which to share videos to increase business recognition. TikTok is another social media network that is exploding right now, so having a presence there can’t hurt if you want to raise brand exposure with video.

2. Create targeted video ads

Crafting videos that truly resonate with the intended audience is crucial for boosting brand awareness in today’s competitive market. Video content has emerged as a powerful tool in the digital landscape, effectively capturing audience attention and delivering messages in a compelling and memorable way. 

Tailoring video ads to specific demographics, interests, and preferences ensures that brand messages effectively reach the targeted audience segments.

Targeted video ads facilitate direct communication with the needs and aspirations of ideal customers, fostering a deeper connection and resonance. This approach maximizes the impact of marketing efforts while optimizing advertising budgets by honing in on the most relevant audiences. 

In the era of personalized content consumption, the creation of targeted video ads allows brands to cut through the noise and provide a tailored experience that not only captures attention but also nurtures a sense of brand loyalty. Strategic placement and thoughtful messaging effectively position the brand in the minds of consumers, establishing a foundation for sustained awareness and long-term success.

3. Leverage the power of storytelling

Another technique for increasing brand awareness is to share your brand’s narrative through video. When developing video content, the art of images and storytelling may capture customers’ attention and enhance customer memory. 

The skill of storytelling and graphics in video content creation can draw viewers in and lengthen their retention. Storytelling has grown to be a significant component of video content and has a lasting effect on increasing brand recognition.

A video that explains the story of your brand, such as how it came to be, what drives you, and what your values are, as well as what your company’s mission and vision are, can help you build an engaging and cohesive brand story. 

A video that combines all of these elements creates a compelling narrative and personal connection that can greatly aid in increasing brand recognition. 

Storytelling gives the video a powerful narrative structure that helps to successfully and clearly communicate the topic. Thus, organizing your storytelling approach is essential to accomplishing your marketing objectives.

4. Share testimonials

A fantastic method to raise brand awareness is through testimonial videos, which highlight the experiences of your happiest and most devoted consumers. 

A study found that consumers prefer to hear from other consumers than from brands directly, with 37% of respondents thinking that testimonial videos work better than a company’s own sales presentation.

Furthermore, two out of three respondents stated that they would be more inclined to buy a product or service after seeing a video testimonial from a customer illustrating how the company, good, or service has benefited someone similar to them.

Customers (might not) always believe the brand, but when they hear from other peers, it will most likely build trust and credibility in your brand. The best thing about testimonial films, other than that people love to see them, is that they are quite affordable to produce and, because they are from the perspective of past paying clients, they greatly increase your credibility in your industry. 

Additional Read

WHY VIDEO TESTIMONIALS ARE INCREASINGLY IMPORTANT FOR BUSINESSES? 10 REASONS EXPLAINED!

5. Partner with another brand

Collaborating with another brand for video marketing is a strategic move that can level up your brand awareness and attract a diverse customer base. By collaborating with another brand, both brands can leverage their unique strengths to create compelling video content that resonates with a broader audience.

This partnership allows for the sharing of resources, expertise, and creative ideas, resulting in high-quality videos that leave a lasting impression and build significant brand awareness.

This partnership helps both partners to tap into each other’s existing customer bases, introducing their products or services to new demographics. Additionally, the cross-promotion inherent in such partnerships helps build credibility and trust among consumers. 

Strategic collaboration in video marketing also provides an opportunity for cost-sharing, making the marketing budget more efficient. By distributing the expenses, both brands can achieve a higher production value and wider distribution, while attracting a wide customer base in the competitive landscape. 

6. Use beautiful and consistent visuals in your videos 

Use consistent visual components throughout the video that complement your brand. With video marketing, visual components like your logo and color palettes make it the simplest for consumers to recognize and recall your company and increase brand awareness.

You need two things for your audience to remember these elements:

  • Consistency: Make sure that your colors, logo, and other visual components are presented consistently by using brand guidelines.
  • Repetition: Make sure every video you create incorporates visual components from your brand. People will find it easier to recognize and connect these features with your brand the more often they see them. According to the rule of seven, your audience must see your visual elements at least seven times for them to be remembered. 

However, pick colors that complement the essence of your business, while enhancing the other brand elements. 

7. Focus on user-generated content

Videos about your brand that your audience makes and shares are known as user-generated content. To put it another way, they present the narrative of your brand from the perspective of the target audience. 

Sometimes you work with specialized influencers to create them. There are other situations where a client or consumer records their interaction with your brand on their own and distributes it to their network. 

In any event, user-generated video content exposes a new audience to your brand. If an influencer with 10,000 followers posts a video about your company, you might potentially reach 10,000 new viewers. These individuals may turn into clients or refer your goods or services to people in their network.

Authenticity is crucial. So, if you collaborate with influencers to produce user-generated content videos. Remember, rather than seeing a slick commercial video, viewers want to witness the creator’s personal experience with your company. 

Other ways for creating UGC content:

  • Encourage your clients to share user-generated content (UGC) videos by using a personalized hashtag. 
  • To reach a wider audience, look into organizing a UGC video competition or giveaway. 

8. Don’t be salesy! 

In an ORC survey, almost 90% of participants claimed they avoid web video advertisements. Additionally, the quickest way to lose viewers in this hectic world of constant advertisements is to make every video you post an aggressive sales pitch.

This does not imply that you should keep your product to yourself. “86% of people say watching a video has persuaded them to buy a new product,” therefore you can and should. Nevertheless, make an effort to be creative, narrate a tale, establish a personal connection, and portray your brand in a way that appeals to your target. 

Put audience education ahead of promotional content. Make captivating videos that inform viewers about your brand and demonstrate how your product addresses particular issues. This is how you get their attention and win them over as clients.

9. Build a “human connection” with customers

The way you approach marketing has to change with the times because consumers are looking for fresh ideas and a personal touch, no matter whichever method you use. 

Due to this, it’s critical to work on developing that human connection. By “human connection,” we mean giving your social media posts and other branding materials a face and being relevant to your target audience. This improved human connection with customers helps you establish strong brand awareness and shine in this fiercely competitive environment. 

Brands that don’t make much effort to build that human connection with their customers often lose their audience’s attention and even business growth. Video marketing is one of the best ways to establish brand awareness through marketing and branding.

The days of getting by with just images and logos are long gone. Today, generating personalized videos with your brand’s face and relevant material produces successful end results for brands. 

10. Don’t forget SEO (even) in the videos! 

In the world of video marketing, SEO (Search Engine Optimization) stands out as a powerful tool for boosting brand awareness. When videos are optimized for search engines, they become more discoverable, making it easier for potential customers to find and engage with the content. 

By incorporating relevant keywords, tags, and descriptions in video metadata, brands can enhance their visibility on search engine results pages.

SEO in video marketing not only improves the chances of being found organically but also contributes to a more seamless user experience. Search engines prioritize content that is relevant, informative, and engaging. Therefore, by creating high-quality videos that meet these criteria, brands can climb the search rankings and attract a larger audience.

All in all, integrating SEO strategies into video marketing efforts is a smart and effective way to enhance visibility, attract the right audience, and ultimately strengthen brand awareness.

To Conclude 

A powerful brand video accomplishes a lot. 

It communicates your company’s mission, values, and philosophy to a new group of prospective customers. It increases the loyalty and trust of current clients. In a sea of crowded messaging, it defines your value proposition. 

A strong brand video will communicate with your audience in a way that moves, entertains, and encourages them to interact with your business even more. It should also serve as an expression of your mission and values. 

The relevance of video marketing has skyrocketed in the last several years. When used successfully, it can: 

  • Promote your offering through a variety of media.
  • Bring in new business while keeping the ones you already have.
  • Assist in defining consumer associations with your brand
  • Boost the SEO of your website. 

However, keep in mind that building brand awareness is not easy. But, it is not rocket science either. It just requires the right blend of strategic planning, knowledge about your target audience, being relevant, and partnering with a reliable video production company. 

And, if you are looking for one – reach out to the Krisha Studio, We are the leading video production company with a team of experts who will understand your business and offer solutions accordingly. 

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