12 types of video content are best for your marketing funnel

Explore 12 types of video content that are proven to be effective at different stages of the marketing funnel. From awareness to conversion, learn how to leverage video to engage your audience and drive them towards action.

12 types of video content are best for your marketing funnel
types of video content

According to various studies, it is clear that visual language is more impactful on human psychology than verbal language. For example, you will see how amazed children feel when watching a story video rather than listening to it. Well, the concept of video content is very useful for business marketing.

While talking about the marketing of products, you can picture several brands and their ads. A study shows that around 90% of people are watching videos online. This could be a mammoth platform for marketers to market their products.

What is video marketing?

Video marketing is a renowned approach for marketers to promote and sell their products and services by filming them in a product content video—the video launched on digital and social platforms. The primary purpose of the video is to promote the product and compel the customer to invest in it. The video can become more attractive by adding several valuable customized concepts, like videography, video content, props, and idol faces. It will attract the audience, inform them about your brand, trust your product, and be willing to invest in it.

Video marketing - KrishaStudio

Types of Video Contents

Types of Video Contents - KrishaStudio

Before heading to make a marketing video, you should consider what type of marketing content you are picking out. The main aim of your video should be to provide clear-cut and short informative lessons regarding your products or services so that they will quickly identify your motive. In video content marketing, it is essential to specify the video’s aim, concept, and objective. These 3 stages built up with the idea of the video.

  1. The stage of awareness: The stage of awareness is the first stage that will make your customer relate their problems with your video and analyze how your product and service will help you overcome them. This concept will focus on the daily life challenges of the customers that will imitate them to search for your product or services. Let’s consider that your marketing is about providing organic vegetables. As it is well known to all, nowadays people are very much into using organic products to keep them healthy and disease-free if you focus on the main issue and film a video that creates immediate attention to your service.
  2. The stage of consideration: In the awareness stage, you grab the attention of your customers, and they get a piece of introductory information about your product. In the second stage, i.e., the step of consideration, you should make some content to foster your company’s relationship.
  3. The stage of decision: As you have got all the attention and built a good relationship with your customers, you did a great job. In the third stage, i.e., the decision stage, you are very close to making your customer purchase your products or services. Your content has to be appealing so that a customer can see and buy your product right away.

Here are 12 types of video content ideas that are divided based on the three stages mentioned above.

Filming About your Brand and Company

Filming About your Brand and Company - KrishaStudio

Firstly, your video should be based on introducing your company or brand. As you must have a clear vision or aim about your service or product, the video should film the thought and ultimate goal. This will inspire or grab some attention from your customer about your service. You can start your video with an inspiring quote that will represent your service or a story that tells about the vision and goal of your brand. The video’s opening should have a nice picturization that attracts the audience to give an interest in your video.

Video with Animation

Video with Animation - KrishaStudio

Nowadays, animation video production is the pick of all video formats. The lip-smacking visualization and the psychic impassion of the video make the audience stick to the video to know more and enjoying the content. Here is the point you can add some visuals of your product that attract them to think about it and want to know more about it.

Video with Educational Content

Video with Educational Content - KrishaStudio

There is no age for learning new things. People are always amazed when they find new things or understand a new concept. This is an excellent idea to promote your service. In the future to adding some quick, fun, learning factors to your video will attract the audience to stick to the video and learn the things by knowing about your product.

Teaching Video

Teaching Video - KrishaStudio

This concept is the same as the educational video, but you have to attract your audience by adding a game or particular lesson. Like there is an easy hack that your video is showing by using your product. It will make people learn the trick and perform the same. In this way, you might promote your brand and drive the customer to buy your product.

Documentary Video

Documentary Video - KrishaStudio

Documentary video making might be a little expensive, but it provides a profound impact on the audience. By going with documentation, you have to film a real video related to real-life situations. It is where you can add your brand or product as a lifesaver. It will emotionally attract and keep your audience to trust your services.

All the above five video-making ideas can go with the first stage, i.e., the awareness stage. These will provide awareness among your customers about your brand and service.

Email Videos

Email Videos - KrishaStudio

Video emails are a personalized yet fantastic idea to keep a good relation with your customers. Suppose your customer signed up to your marketing portal to know more about your service and products. In that case, you could keep them by giving them personal attention and designing a video that imitates the customer that how the brand care for them and will attract more into your providence.

Videography on your Product

Videography on your Product - Krishastudio

After building a good relationship with the audience through your introductory videos, you can go for videography to review your product and its benefits. The clear-cut concept and presentation of your video can make your product more attractive and customer’s attention.

Public Service Announcement Videos

Public Service Announcement Videos - KrishaStudio

Nowadays, social media is having a significant impact on day-to-day life. Using the social media platform and some known social media icons, you can promote your marketing videos. You arrange a product review stall and provide some public announcements, where people personally attend the event and experience the product. It will be a great idea to promote the product and service.

Testimonial Videos

Testimonial Videos - KrishaStudio

Sometimes it is not wrong to go reverse. According to studies, reverse psychology has a significant impact on human life. To building reliability and trust in your brand, you can go with testimonial videos. It can be possible by comparing your product with other products or simply picturizing your product relating to the audience’s life-threatening emotions. It will not be harmful, but it will attract them emotionally.

All these four video ideas will go under the second stage, i.e., the stage of consideration. It will be focused on your product or service directly and make the audience consider it.

Video on Frequently Asked Questions

Video on Frequently Asked Questions - KrishaStudio

After making a good preach on marketing the product now, it’s time to make a FAQ video. This video will be based on solving the general queries of the customers. By giving a reliable answer about the service and product, you can get a good customer impact for your product.

Videos on Personalization

Nowadays, personalization making people attract more to the service. There are a lot of occasions that need personalization. If you made a short announcement on the limited personalized product, that would attract the customer more to purchase the product.

Thanksgiving Videos

Thanksgiving Videos - KrishaStudio

It would be best to always be grateful to your customers for being a part of your journey. Being grateful and appreciating your customer will make your customer believe in your service and get a little attached to you emotionally.

The above three videos are based on the last stage, i.e., the stage of decision that will influence the customer to decide to buy your product and trust your service.


It might be easier to make content and videos to promote brands and products with different ideas and content. It will attract the audience to create an interest in your product or services, and they might pay some attention to it. But the hardest and most crucial stage is decision-making. Here is what comes from customers, and you don’t have any power to change it. It is the stage that most customers vanish, and you have a big chance of losing them.

So proper arrangement and proper contents to make them stick to your service or product are very important. It depends on you to make such content that will keep your audience to the end to purchase your product or service, and the most important thing is they should be happy with your service. Making a marketing video takes a lot of effort, analysis, ideas, and hardships. This will show the effect on your videos, and all your hard work will be fruitful at the end when customers will come to you happily and give a good review on your product and your services.


KrishaStudio is a creative video production agency, crafting captivating and compelling videos. With our team of passionate storytellers and video experts, we bring your vision to life, helping you achieve your marketing goals through the power of video.

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