The steps to create a storyboard for your marketing video


You can argue that the most crucial component of making a marketing video is the workflow. However, having an appropriate storyboard for your marketing video is an important opportunity to depict your story. Note that the first storyboard was designed at Walt Disney Studios in the 1930s. 

If you are wondering what a storyboard is, then it’s high time you knew about it! A storyboard is a piece of paper with boxes that depict how every shot in your video will be represented. The main aim of a storyboard is to outline each shot so that the director and the cameraman can compile the video without facing any problems. At times, a storyboard is also used to make the concept more tangible before the final scripting. 

Storyboard: Things you should know about it

Storyboard -krishaStudio

A storyboard refers to a tool for outlining how a video will unfold based on shots. It usually resembles that of a comic strip. You can find an array of squares in the storyboard. Each square denotes a single shot. It usually depicts the characters in the scene along with the graphics and texts that appear in the video. If you analyze the storyboard, you will see that the video is playing in your head. 

The purpose behind the creation of a storyboard

Always remember that a video production agency creates a storyboard, which serves two main functions. They are communication and planning. When an agency opts for the creation of a storyboard, they are usually creating a production plan. It is always enticing to just pick up the camera and shoot, but that is impossible without a roadmap. Here the roadmap is the storyboard. It enables you to visualize the shots you will need in perfect order. 

On the other hand, with the help of a storyboard, you can communicate effectively. A storyboard helps you to show what you have in your mind to the customers and team. With the help of a storyboard, there is no need for wordy explanations or charades. 

Why storyboard is important in your marketing video?

Why storyboard is important  -KrishaStudio

A storyboard is a great tool to anticipate your marketing video. For starters, the creation of a storyboard will help you give a better understanding to your directors and audiences whether the concept is good or not. It is often observed that a verbalized concept is not that great when you are shooting for a video for your business. A storyboard also makes sure that you don’t miss out on intricate details while shooting your videos. Errors in voiceovers and media can also be eliminated when you have a storyboard at hand. Here is the list of reasons that clearly underline the significance of having a storyboard for your marketing video. 

It is one of the best ways to share your vision about your marketing video
best ways to share your vision about your marketing video -KrishaStudio

Let’s admit it! You cannot make a marketing video without a team. Thus, you have to communicate your ideas to the team so that they can have a basic understanding of it. A storyboard is a great way to communicate your concepts and ideas to an Animation Video Production Company. You might have that odd experience of explaining something to someone that they just can’t comprehend. By having a storyboard, you can effectively communicate your views to the listener. A storyboard assists you with various explanations that you need to give to your team. 

Storyboards save you time
Storyboards save you time -KrishaStudio

Well, it does take time to put your storyboard together. There are several things associated with assembling a storyboard that can consume a great deal of time. But, in the long run, it would save you some precious time. Not only will it help you elaborate your vision to others, but it will also make the creation process go smoothly. 

A storyboard makes production lucidly simple
A storyboard makes production -KrishaStudio

When you are storyboarding a video, you are setting up a production plan. This also includes various shots that you will need to complete the shooting process of your video. A storyboard also depicts how the visuals in the video will interact with the script. Usually, a video production company makes the storyboard for any type of animation video to be the starting point around which you can plan your coverage. This comes in handy when you are shooting your marketing video, as it ensures you won’t forget any scenes.

Steps to create a storyboard
Steps to create a storyboard -KrishaStudio
Here is a list of steps with which you can make a storyboard. 
Create blank slides

The first step in the creation of a storyboard is to draw a series of squares. 

Add your script

Beneath each square, write the lines from the script that would be depicted on the screen

Outline your story

Your storyboard doesn’t have to be detailed. Just provide enough detail to give an impression of the things that are happening. 

Well, storyboarding can seem intimidating at first, but it is an integral part of the video marketing process. Storyboards can also help visualize your ideas for your organization. 

How are typography videos beneficial for your business prospects?

typography video production

If you want to make your audience feel enthralled and drawn in by the products, a typography video is your best bet. It would greatly help you with your marketing endeavors.

Companies, irrespective of their types and sizes, are realizing the power of including video in their online marketing strategies. Interestingly, for businesses looking to make their mark, the written text can never be underestimated. People use explainer videos to explain their businesses. Explainer videos are important for a successful business but typography usually refers to a variety of art or an expression with animated text that is presented over time to make a topic easier for the audience to understand. With the help of typography videos, you can witness how words become lively when animations are used with them.

What is typography?

Typography is a concept that involves utilizing moving texts to express a particular idea. Apart from businesses, a large number of musicians also use typography to draw certain interests towards certain lyrics and phrases. However, typography is quite versatile and works well for a myriad of other purposes too, such as video marketing. An animated video production agency would easily help you make things more similar to your audience by leveraging typography. 

Typography: Why is it essential for your business endeavors? 

Typography video is the process of visual communication with the use of photography, illustration, and typography. The job of a typography video production company is to address those communication challenges creatively. Common uses of typography videoing include editorial designs, advertising, corporate design (designing logos and branding), product packaging, and web design. A good design can aid in selling a product or idea.

It applies to products and elements of the company, like the logo and packaging, and is also an important part of branding. The look of a product or service is critical to selling and competing in the market, as it is what people see when they search for it on the internet. It plays a vital role in grabbing proper attention, and that is where web design comes into play.

How does a good design aid the business?

Due to the swift growth of social media and dependency on the internet, digital marketing has become one of the fastest-growing industries, and typography videoing is an integral part of it. Typography videoing is a major chunk of content marketing, which in turn helps the client’s business in a lot of important ways. A good design acts as the foundation of a business. Typography videoing, when appropriately used, can establish brand recognition and help promote the company’s goals. It plays a vital role in building brand awareness and influences the customer’s decision-making process.

Reasons why one should incorporate Typography videoing for business

Helps in building a brand identity

A typography video helps a business stand out from its competitors and establish a strong impression. It helps to have its own visual identity, helping the business to not look like anybody else’s.

Helps convey the brand message

Businesses with complex and various products or services can sometimes have difficulty expressing precise and accurate information. This is where typography videos can come in handy, helping you convey the message in several creative ways.

It helps create an impression

Visuals have a significant impact on a person’s mind. As per statistics, visuals receive 94 percent more attention than regular content. A beautiful typography video will always leave an impact and get the viewer hooked at first glance.

Maintains consumer trust

In today’s day and age, everything functions through the internet. A design that is not as interactive will fail to communicate a brand’s message effectively if not understood by the audience. Instead of letting people develop a rather dull image of the company, one should use every opportunity to use rich creative illustrations to encourage consumer confidence and trust. A good design acts as an anchor to your business. Web Design Leicester offers services that one can avail of to benefit in the ways mentioned above.

Typography video production combines art and technology while using a variety of design elements to achieve decorative effects. One should utilize it in the best way possible to promote the company’s objectives and establish recognition. The primary motive behind using a typography video is to make things simpler for your audience. 

How can you increase sales by using product demo videos?

advantages that product demo videos

Have you ever wondered about the advantages that product demo videos provide to your business? They are certainly beneficial, and if you are not using a product demo video, then there are high chances that you would be at a loss.

Videos, especially product demo videos, are incredibly powerful tools to inspire your customers. These interesting statistics from Animoto depict the popularity of using an animated product demo video.

  1. A product demo video helps your customers make a good buying decision. If a customer is unsure about buying a product or a service, a good product video will encourage them to make a buying decision. Around 97% of customers find videos helpful while purchasing a particular item. 
  2. A product video ensures that your brand is more credible. A whopping 58% of customers believe that having product demo videos on your site suggests that the brand is credible. 

The top reasons to use product demo videos to sell your products

Why use product demo videos to sell your products -KrishaStudio

Depending on the niche of your operation in the market, customers have various expectations of what they want to see. Always take note of the fact that without context, your product video would make no sense. This is the reason that your video needs to be branded. This is where a product demo video service comes to your aid. Here is a list of five reasons that depict how product demo videos can sell your products.

Saves your precious time and money
Saves your time and money. -KrishaStudio

Undoubtedly, a product demo video is one of the best ways to market your services! With the help of an expert product demo video creator, you can make engaging and informative videos when promoting a business. The best thing about this is that you can save a lot of expenses that you would otherwise spend on sales representatives. Moreover, hiring sales representatives is not always an ideal situation. If you want to connect with your audiences from across the world, a product demo video is your best bet. And guess what? You can share the video link on various platforms for your business. 

Product videos help you create an interesting story about your product
create an interesting story about your product -KrishaStudio

It is a widely accepted fact that excellent product demos add a tinge of curiosity to your product. With the help of a product demo video, you can further increase the suspense in the minds of your customers. If you can create a compelling story about your services with amiable characters, the world will surely love to see them again and again. An animated video production company helps you to produce your demo videos with beautiful visuals, which often cast an indelible impression in the minds of your customers. 

Videos help to depict the functionality of products precisely
Depict the functionality of products precisely -KrishaStudio

Let’s admit it! Customers nowadays are more aware of the intricacies of a product and brand. You can only make them loyal to your brand only if you provide high-value services and products. It is often observed that many businesses tend to make tall claims about a particular product. The reality is that the product doesn’t offer the functionalities promised before. Hence, opting to create a product video is a great way to elaborate on the functionalities of your product. These videos can also be tutorial in nature which would educate your audiences on using a particular product carefully. Seeking help from a Product Demo Video Agency to produce these videos is what you should look out for!

Assists in introducing new products
Assists in introducing new products -KrishaStudio

Demo product videos are great for explaining the highlighting traits of a particular product you have just launched. Instead of employing a sales representative, product videos can display the key USPs of your product in the whole video. With the help of a short product demo video, you can also describe the key features of the product, which can make it stand out from similar products launched by your competitors. 

Your audiences tend to take temporary ownership of the product
Temporary ownership of the product. -KrishaStudio

A demo product video usually instills a sense of ownership in the minds of your customers. With the help of a product demo video, your customers can have a 360-degree view of the product. Hence, they are no strangers to the product and know the USPs and features of it. By making a product demo video with the help of a Video Production Agencyyou will transform your business to the next level. 

However, always aim to make a video short, which shouldn’t exceed 30 seconds. If you are sharing the video on social media, ensure that all the tags are enabled so that it gets proper views. The main point of a demo video is to increase the relateability between your customer and the brand. Get an impact product demo video now and watch your sales catapult!

Whiteboard video: hen and how should you use it in marketing?

whiteboard- animation-video-blog

Whiteboard videos are an indispensable tool for businesses that are trying to explain complex ideas compellingly.  The whiteboard explainer video breathes a fresh lease of life in a dry material as it utilizes illustrations based on real-time.

They say that an image is worth a thousand words, but what if you don’t need to select? Do you recall when you were in school, how easy it was to remember something when the teacher illustrated it on the board? Well, whiteboard video production can accomplish the same thing for you. The crisp, short, and interactive features of whiteboard animation are compelling enough for your audiences to pay undivided attention and comprehend what you want them to. If the product or concept you want to describe is intricate and complex, a whiteboard video can help. Your audiences often get bored during lengthy explanations. With a whiteboard video, you can easily explain to them the core intricacies of a concept.

Whiteboard video Why should you use it in marketing?

Why should you use whiteboard video. -KrishaStudio

Add video into your marketing strategy to promote your business. If you want to connect to your audience on an emotional level, a whiteboard animation video can help. These specific animated videos have gained a lot of popularity in recent years. With the help of these videos, you can deliver your business in a matter of seconds. Conventionally, they were produced by an illustrator who drew on board. A camera was used to record his actions. Whiteboard videos also use animated characters which makes them more engaging. They employ the technique of storytelling and amazing visuals which produces strong sentiments among your audiences. 

When is the right time to use a whiteboard animation video?

Are you on the lookout to spruce up your website content with some engaging videos? Or are you trying to find methods to make employee training more interactive and exciting? For these reasons and more, Whiteboard Video Production Services can be the solution you are looking for. A whiteboard animation video is a type of explainer video that is used to sell or elaborate on a product. But if you are on the fence about it, here is a list of reasons to consider whiteboard animation for your next marketing project. 

When your products are quite complex to understand.
products are quite complex to understand. -KrishaStudio

It is a widely accepted fact that whiteboard videos are adept in imparting skills and knowledge. Just remember when you are exposed to the board at school to learn various compound kinds of stuff. The same thing happens in the field of marketing. This is where animated videos have come to the fore. This technique can transfer the most multifarious ideas directly and straightforwardly.

The type of business you own – B2B or B2C
B2B or B2C Business- -KrishaStudio

Irrespective of what your answer is, Whiteboard video services are an ideal choice and function quite well for both types of companies. Whiteboard videos utilize a very versatile style that combines enticing characters and appealing visuals. They are also resplendent with a dose of humor and the storytelling technique which works well for B2B companies as they persuasively deliver an abstract concept. On the other hand, they assist B2C companies in reinforcing the emotional bond with their target audience.

When you have a vast number of business ideas to explain
 Business ideas. -KrishaStudio

If the product you are going to launch is a bit more complicated and you need some extra time to explain that to your audiences, these videos are quite ideal. When your audiences view the board in front of them, your audiences are aware that the message will take a bit more of their time. Moreover, as a whiteboard video uses the storytelling technique, your audiences stay hooked to the screen with eager anticipation.

When you want to emphasize powerful animations and characters
powerful animations and characters. -KrishaStudio

You will foster a secure connection to your audiences if there are animated characters in the whiteboard video. These characters will behave, think, and look like they perform. It enables your audiences to grow trust on your organization and its values. The viewers will also have the impression that the video relates to them. 

The process of making a whiteboard video is quite simple

The mere idea of making any marketing video is quite daunting. However, a video production agency that has expertise in whiteboard animations can make the process quite painless and straightforward. In order, to help organizations express their message, an animation video production company uses a worksheet that analyzes the marketer’s goals as well as the crucial aspects. Draft and visual storyboards are the usual things that are reviewed by the clients. 

Why using whiteboard animation services are fruitful for your business?

With the steady decline in the usage of slide videos, whiteboard animation videos are gaining immense popularity. Let’s see why employing whiteboard video animation can transform your business for good. 

These video services are quite affordable
Video services are affordable. -KrishaStudio

It’s not that whiteboard video services are free of cost, but compared to other forms of animated explainer videos, they are quite cheap. It is so because most of the video production companies charge based on per-minute. Interestingly, you can invest in a whiteboard video on two conditions: If you are working on a tight budget and are producing a series of “how-to videos.”

Usually takes less time
 whiteboard animation videos take less time  -KrishaStudio

When compared to conventional explainer videos, whiteboard explainer animation videos take less time to produce. Moreover, if you are working on a tight timeline, this video production service can be of immense help. 

They are compelling
They are compelling -KrishaStudio

Psychology says the human mind can retain visual information more precisely when compared to the textual form. With a whiteboard animation video, you can stir interest among the memories of your audiences. If you want to market your business by quenching the curiosity of your audiences, then the whiteboard animations are a perfect choice. 

It is quite astonishing then, given the effectiveness of whiteboard animation, that it isn’t widely implemented. The present scenario is an excellent period to check this mode of animation for your organization, while your opponents are still dependent on formats of old content.