Best ideas for making a superb explainer video


Video content has emerged as one of the most favored methods for conveying messages about a business’s products and services to its target audience. Branded video content should ideally be authentic, concise (under 60 seconds), entertaining, and tell a compelling story that resonates with the core audience. The utilization of explainer videos by businesses and brands has seen a significant surge in recent years. Almost every entity is striving to maintain engagement and connection with its audience, and the introduction of animated explainer videos has provided a fresh avenue for creative branding.

Simple graphics paired with straightforward language are pivotal in creating effective explainer videos. In today’s digital age, this format has proven to be both simple and appealing for brand promotion. Audiences can easily access these videos on desktops and smartphones, gaining an understanding of the product or service within seconds. Various social media platforms, like Facebook, Twitter, etc., serve as effective channels for publishing explainer videos, reaching a vast number of potential customers. Many corporate entities, ranging from small businesses to large enterprises, have already capitalized on the effectiveness of explainer videos for their branding efforts.

Tips to make an awesome explainer video

Are you considering investing in creating explainer videos? Explainer videos have the power to succinctly explain a product or service in just 60 to 90 seconds. The key is to understand the tips for creating an effective explainer video.

Know your target audience
Know your target audience -KrishaStudio

Understanding your audience is crucial when creating explainer videos. The first tip for us is to know the target audience. Without understanding the target audience, it’s impossible to create a video with the necessary information. Therefore, thorough research must be conducted on the type of consumers who will purchase the products or services featured in the video. Key parameters to consider include age, occupation, level of education, lifestyle, location, etc. These are known as demographic aspects. Additionally, psychological aspects such as needs, interests, habits, values, and problems of the target audience should also be taken into account.

Choose the right explainer video style
Choose the right explainer video style -KrishaStudio

Different types of explainer videos are available which can be used depending on the nature of the need. As a business, it’s crucial to analyze the appropriate type of explainer video for your needs. This is one of the most significant tips for making explainer videos and is essential for every business to consider creating a video that effectively connects with their customers. Choosing the right type of explainer video will enhance the overall effectiveness and impact of the video.

Make a solid script
Make a solid script -KrishaStudio

The next tip to focus on is the script. A well-written script can accomplish half the job for you. It should include product details presented in a compelling story format that engages your audience. Be mindful of common mistakes that can occur during scripting, and strive for a fresh perspective on your company and the product or service being promoted to draft a more effective script.

The shorter, the better
The shorter, the better -KrishaStudio

Every script for an explainer video should be concise, informative, and tell a compelling story. Experts suggest that the less you say, the more people will remember. Therefore, when crafting a script, ensure that only necessary information is included so that the audience can easily grasp the key points and summary of the message.

Keep it Simple
Keep it Simple -KrishaStudio

Maintaining simplicity is essential when creating an explainer video. One of the key tips for making an explainer video is to keep it simple to reach the maximum number of targeted audiences. It’s important to keep the video short, so simplicity is crucial. Here are four simple things to focus on:

  1. Within the first 20 seconds, address the problems of the customers.
  2. In the next 5 seconds, mention your brand and products.
  3. Next, explain how your product works.
  4. Leave the last 10 seconds to guide the audience on what they should do next.
Try using a professional voice
Try using a professional voice -KrishaStudio

Another important aspect to consider is using a professional voice to enhance the presentation of the video. The voice should complement the pace, personality, and mood of the animated video. This will greatly influence the target audience and contribute to better brand promotion. Selecting the right voice will ensure that customers remember the message for a long time, instilling confidence in your product. Opting for professional voice-over artists can be the best choice for achieving this effect.

Add Some Fun features
Add Some Fun features -KrishaStudio

The video should resonate with the target audience, but it should also have a touch of entertainment and fun. Whether it’s being watched by CEOs, homemakers, or students, everyone enjoys being entertained. Therefore, adding a bit of humor or wackiness to your video can make it more engaging and entertaining. This approach can go a long way in capturing people’s interest and enticing them to buy your products and services.

Special attention to the characters
Special attention to the characters -KrishaStudio

The design of the characters plays a vital role in the success of an explainer video. Therefore, it’s crucial to pay special attention to character design. Focus on enhancing viewer identification and crafting characters based on the preferences of the target audience. By prioritizing proper character design, you can make the video more appealing to viewers.

Details Matter

High-quality illustration and animation are essential for creating an engaging video. Attention to detail is crucial in ensuring that every aspect of the video meets the expectations of the target audience, resulting in a more entertaining experience.

Music matters
Music matters -KrishaStudfio

Music can significantly enhance the appeal of an explainer video by evoking various emotions in the audience. Conduct thorough research to find the perfect piece of music that resonates with your target audience, as it can help broaden your video’s reach and captivate viewers more effectively.

Why select KrishaStudio?

If you’re looking to give your brand a powerful boost through customized animated video content, KrishaStudio is here to help. We excel in creating high-quality, simple, and concise animated explainer videos tailored to meet your specific requirements. As a trusted and recognized provider of animated explainer video services, we specialize in crafting unique videos that effectively convey ideas in a storytelling format while promoting your brand and values.

Top animation software to rule the animation industry in 2020


The concept of animation emerged around 1900, primarily in the USA and France. Cartoons and funny characters created using animation tools began to appear in 1906, with the first use of stop-motion animation. The golden era of animation spanned from 1930 to 1950. The modern era of animation saw the rise of 2D animation software, starting around 1980. Today, there are both premium and free 2D animation software options that are popular among animators.

Top 2D animation software

Professional and experienced video animators always seek advanced animation software that can enhance creativity and perfection in their work. Here are some premium animation software options for 2D animation that we recommend trying in 2020:

Animaker -KrishaStudio

Among premium software for 2D animation, Animaker is one to consider. It can be used to create a variety of animated characters, unique icons, and properties. Additionally, charts, maps, and backgrounds can be crafted well using Animaker.

The traits of this software include:

Animate CC
Animate CC -KrishaStudio

Those interested in designing both bitmap and vector animations will find this 2D animation software to be an excellent choice for their work. This software is ideal for creating apps, games, websites, and more.

The traits of this software include:

Synfig -KrishaStudio

For 2D vector graphics and animation, Synfig is one of the best software options available. This software is compatible with Windows, Linux, and OSX operating systems.

The traits of this software include:

Pencil 2D
Pencil 2D -KrshaStudio

If you’re looking for user-friendly and lightweight animation software, then Pencil2D is an excellent choice. This hand-drawn software enables sketching and painting.

The traits of this software include:

Stop Motion Studio
Stop Motion Studio -KrishaStudio

Among the developed 2D animation software, this one stands out as the most powerful. The animation editor is available for iPad, iPhone, and macOS.

The traits of this software include:

Opentoonz -KrishaStudio

Opentoonz is one of the open-source production applications for animation. This software is compatible and offers to make scanning of 4 types.

The traits of this software include:

Selection -KrishaStudio

To create films, advertisements, and various types of TV series, Celaction is considered one of the most professional 2D animation softwares.

The traits of this software include:

Harmony -KrishaStudio

Animation experts rely on Harmony to develop animations, artwork, and add sound or special effects to movies. It’s an all-in-one tool.

The traits of this software include:

Blender -KrishaStudio

To develop visual effects, all types of games, and animated videos, Blender is considered the best 2D computer graphics software.

The traits of this software include:

CrazyTalk Animator
CrazyTalk Animator -KrishaStudio

This 2D animation software helps to manipulate images, allowing for the control of characters and various animated elements.

The traits of this software include:

FlipBook -KrishaStudio

With this software, converting PDF files into HTML flipping books becomes effortless. It is compatible with Mac OS X and MS Windows operating systems.

The traits of this software include:

Moho Pro
Moho Pro -KrishaStudio

This software is renowned as one of the most advanced professional tools for animation. It empowers experts to create distinctive textures, combining animation technology with professional-grade tools to achieve unique effects and textures.

The traits of this software include:

Tvpaint -KrishaStudio

This application is a valuable tool for bitmap technology in 2D animation. It allows animators to seamlessly blend traditional paper animation with digital techniques for any project.

The traits of this software include:

Animation software caters to both beginners and professionals, with 2D animation software specifically tailored for creating explainer and informative videos. Among the many options available, the aforementioned list of 2D animation software stands out as the best in the industry.

Why KrishaStudio for 2D animation?

KrishaStudio is a renowned name in the animation industry, boasting a team of dedicated, skilled, and professional animators. With a customer-centric approach, we prioritize customer satisfaction above all else. Our team excels at quickly understanding customer requirements and delivering flawless results with precision. While our expertise lies in 2D animation services, we also excel in various other animation formats. Choose KrishaStudio to showcase your brand’s creativity with excellence.

How beneficial is 2D animation for the animation industry?


2D animation holds significant importance in the animation industry for several reasons. It is a versatile and timeless form of animation that has been utilized by professionals for over a century. Two-dimensional animation involves the use of artistic techniques and media design to create the illusion of movement within a two-dimensional environment.

One of the key benefits of 2D animation is its accessibility and simplicity. It is relatively easier and more cost-effective to produce compared to 3D animation, making it a preferred choice for many projects, especially those with budget constraints. Additionally, 2D animation allows for greater artistic freedom and creativity, as artists can manipulate shapes, colors, and characters in unique ways to convey their message.

The history of 2D animation is rich with iconic characters and memorable creations, dating back to the Golden era of animation in the 1930s to 1950s. Classics like Mickey Mouse and Donald Duck are timeless examples of the enduring appeal of 2D animation.

While 3D animation has become increasingly popular in recent years, 2D animation remains the foundation of the animation industry. It continues to be used in various forms, including television shows, movies, advertisements, and online content. Its simplicity, versatility, and artistic appeal make it an invaluable tool for animators and storytellers alike. Thus, despite the advancements in technology, the significance of 2D animation in the animation industry cannot be overlooked.

Considerable benefits of 2D animation

The animation industry has evolved significantly with technological advancements. While 3D animation has gained prominence, the benefits of 2D animation remain noteworthy. Despite the availability of advanced 3D software, 2D animation offers several advantages that continue to make it relevant.

Low production cost
Low production cost -KrishaStudio

2D animation has been utilized for decades, resulting in the thorough testing and exploration of related software by industry professionals. Consequently, many corporate companies continue to favor 2D animation for creating animated videos. One of the primary advantages of this animation process is its affordability, as it typically comes at a lower cost compared to 3D animation. This cost-effectiveness makes it accessible for companies working within budget constraints. Unlike 3D animation, which requires the creation of lifelike characters, 2D animation allows for the production of attractive videos without the need for complex character designs, further contributing to its cost-effectiveness.

Errors can be fixed smoothly
Errors can be fixed smoothly -KrishaStudio

One of the significant advantages of 2D Animation is its ability to easily rectify errors during the video creation process. If a mistake is made, animators can simply redraw the affected animation, allowing them to quickly correct any issues and proceed with completing the project. This flexibility makes it easier for animators to meet client requirements and maintain project timelines.

Takes less time
Takes less time -KrishaStudio

Another significant benefit of 2D Animation is its efficiency in terms of time. When compared to 3D animation applications, 2D animation requires significantly less time to complete. This advantage stems from the fact that 2D animation does not require the complexity of the third dimension, which is essential in 3D videos. Additionally, unlike 3D animations, 2D animation videos do not necessitate the creation of lifelike characters. As a result, the 2D animation process is quicker, allowing projects to be completed within shorter timeframes, making it ideal for tight schedules.

Simple process
Simple process -KrishaStudio

Simplicity is another significant advantage of 2D animation software. Many animators prefer to use a process that is straightforward and easy to work with. While 3D software offers numerous advanced features that can enhance the visual appeal of videos, it’s not always necessary for every project. In some cases, excessive graphics can complicate the animation and detract from its effectiveness. Therefore, for projects that require a simpler approach, opting for 2D software is often the best choice.

Freedom to be artistic

There is no doubt that compared to 3D animation software, the 2D process is much simpler and easier to work with. Experts can create animated videos using 2D software more efficiently and in less time than with 3D software. Additionally, 2D animation videos often have a more artistic aesthetic compared to 3D animations. While 3D animations aim for realism, 2D animations offer a unique artistic look that can be visually appealing.

Contrary to a common myth, 2D animation does not limit an animator’s creative choices; rather, it offers more flexibility. In 2D animation, animators have the freedom to depict various actions and deform characters as needed for the video’s requirements. This level of flexibility is not as easily achievable in 3D animation, where the rigidity of models can restrict creative freedom.

Overall, the 2D animation process provides visual freedom and allows animators to work more creatively with the scenes and characters they create.

Why select KrishaStudio?

For top-notch 2D animation work, look no further than KrishaStudio. We’ve established ourselves as a trusted name in the animation industry, boasting a team of top-tier animators. Our customer-centric approach ensures that we consistently meet and exceed client expectations. In addition to 2D animation, we specialize in creating whiteboard videos, promotional videos, infographics, motion graphics, and more. Using our visual expertise and creative ideas, we simplify the message businesses want to convey, capturing the attention of their target audience.