Video advertising has been one of the greatest sources of online income for a long time. Traditionally, video creation agencies mostly broadcast ads on cable TV, but with time, they have paid more attention to digital marketing through digital ads.
Digital video advertising is considered to be the future of advertising because it allows advertisers to connect with their targeted audiences and presents prime opportunities for data collection, exposure, and personalization.
Video ads are mainly based on two things that catch the user’s attention, that is, sound and movement. These two factors play a major role in conveying an efficient message which ultimately leads to better engagement. Generally, video ads grab more attention than text ads because they mainly focus on the copy, punctuation, and visual cues to convey the targeted message. Whereas, video ads are more efficient in delivering the desired message more comprehensively and easily.
Numerous researches say that 95% of messages are remembered when it is watched in comparison with 10% of the text ads. More than 50% of the sales of a product depends on its digital video advertising because most of the users expect videos from brands more than any other form of advertising.
Recently, an Amazon and eBay report says that a video ad to a product description increases the chance of a consumer consuming the product by 35%. Moreover, it is seen that a positive user’s experience with a video ad increases their purchase intent by 97% and brand association by 139%.
MediaMind analyzed over 3 billion ad impressions globally for 6 months and results show:
Recent studies show the high engagement of video ads in social media and content creating sites like Facebook and YouTube. Most of the online content creators earn more through the engagement of digital video ads than salaries from social sites.
Researches show nearly 700 videos are shared by Twitter users every minute and this shows that users are more into sharing videos. Video creation agencies create ads in a concise and relatable way which makes them more presentable and catchy for the audience and shareable. Video ads provide a huge platform for the brands to express themselves and why many people find them worth distributing.
A recent example being, Poo Pourri’s famous video ad has grabbed the attention of more than 42 million views and helped the company to increase its value from $10 Million to $30 Million soon after the video gained popularity.
Though video ads are time-consuming and expensive to create, their efficiency and ability to effectively narrate and express the story allows the video creation agencies to engage more prospects and reach more audiences.
Video ads have higher click-through rates than regular posters, ads, or images. They engage more attention of the viewer compared to any other typical banner ad. Studies suggest that video ads have 7.5 times higher click-through rates than any other.
The answer is pretty simple. Video marketing is one of the most recent additions in the guide to make a business successful, but its prospects are brighter than ever. If you see, ok it is in the world almost everyone is engaging in making video ads and hiring video creation agencies because it is one of the most profitable and versatile tools for digital marketing.
Here is why video ads are the future of advertising and what you should expect from them.
Earlier records have proved that adding videos on your handling page will increase your sales and conversion rates by almost 8%. People have a better understanding of your company and the product you have to offer. As a result even normal viewers eventually become potential buyers.
Video production is no doubt a costly business. You have to have a good, healthy budget and hire a reputed video creation agency if you aim to make an effective video. However, 83% of businesses claim that the ROI on videos is higher than ever. The traffic and revenue brought in by the influence of the video cover the amount required to make it.
Search Engines like Google loves videos. If your video ads are properly SEO-oriented, your chances of getting higher ranks are positive.
Nowadays people largely prefer mobiles over desktops. Videos make it easier for mobile users to engage with the brand. Moreover, watching a video on mobile is much easier and more efficient. The platform on which you promote your video ads should be associated with ease of mobile phone use.
As discussed earlier, videos are more accessible. They can be easily shared over socials which helps them gain more exposure. Therefore, it gets the attention of more people.
Compared to what you can write on a banner or a graphic text, videos incorporate more information in less time. This way you can provide more details about your brand to the customer easily, quickly, and in a simpler manner.
Video ads are the future of advertisement. There are no second thoughts to that. Even though it’s a big investment, it’s one time. Videos being more flexible can be used over and over with little modifications and improvisations. Videos are highly effective to track the right kind of audience. If you can land your video advertisements on the right platform, chances are you will have a successful business in very little time. Therefore, if you are a new business owner, making good use of this recent digital marketing tool is a wise choice. The prospects of animated video ads are higher compared to all other tools, so effective use of it from an initial stage is advised.
To make a company thrive, there are multiple things one has to consider. Visionary leadership, offers, branding, exceptional services, and a lot of other parameters make it possible for a business to become successful. In today’s insanely competitive market, what a company really needs to do is stand out of the crowd. Video advertising is one of the best strategies to portray your business. This branding style not only makes an effective marketing strategy and creates better recognition, customers also prefer this more than other advertisement forms.
Put yourself in the shoes of a customer and think if you would like to read an advertisement or engage in a more visually stimulating concept like a video or an animation. Stories make for a better portrayal of emotions, which is why many small business owners hire Animation Video companies to make high-quality video advertisement to promote their business.
With an engaging online video advertisement, you can easily grab your customer’s attention and convert their interest into sales. This allows you to increase brand recognition and brand traffic.
Let’s take a look at some of the benefits of video marketing.
Video advertising is a critical content strategy. It is quick, memorable, and much more efficient than any other form of marketing. In the long run, it is also more cost-efficient and engaging for the customers. You can easily modify your videos as per your needs. Whether you want to display a new product, promote something, discuss offers and discounts, you can easily tie your videos directly to the deals and influence your content based on that. There are numerous benefits of video advertising, and below let us discuss some.
First and foremost, video advertising is the best form of online marketing present to boost the growth of your company.
According to recent researches, video marketing increases the revenue by a margin of almost 49% compares to those who don’t. therefore, video advertising is highly beneficial for your company to every extent.
Video marketing video advertising benefits buyers to make their decisions. A whopping 90% of buyers have claimed that videos ease the decision-making process as they get a better understanding of the product or the offer that is being displayed.
Your brand should aim at giving people what they want. Videos are more efficient than emails, newsletters, social images, etc. hence, most big companies prefer video advertising over other forms.
These were some of the most essential benefits of video advertising. But, how will you know what kind of video will please your customer?
So, here are some steps that you should take a look at if you want to make an effective video ad. One of the best options to get satisfactory videos that will enhance your business is to hire an Animation Video Company.
It is very important to make the first few moments of your video to be attractive as it creates the first impression on the customer. So, make sure that you make those seconds count. the first few seconds decide if you can make the customer watch the entire video. Spark the interest of your target market at the very beginning to stand out from the best of the competitions.
No customer has the time or interest to view your brand details in depth. You have to make sure that you profusely highlight the brand quality, its importance, and how it will benefit your customer within the period of the video
Timing is key. If you turn your video advertisement into a documentary, the customer is more likely to get agitated, rest aside impressed. Make the scripts of the video crisp, short, and absolutely to the point. Try not to entertain unnecessary content.
You have to tell the viewers why they should choose your brand. Don’t leave them questioning. Furnish them with every information about your brand, its products, and how they will be benefitted by using the products. This is an enormous step in changing mere viewers into potential customers.
Call to Action is an important step in every advertisement. After showing your viewers everything they need to know about your brand, give them a pathway to reach you. you can either add the CTA portion additionally or display it graphically at the end of the video.
These were some of the steps to create an effective video advertisement. Unless you are exceptionally well at video making and filmography, the possibility of you being able to do it yourself is almost null. Therefore, hiring an Animation Video Company is a crucial step to come up with the best quality video advertising content.
You cannot just decide to make a video ad for your brand and be successful instantly. There is much ambiguity related to the topic. Here are some things you need to incorporate in your video to make it a success.
Video Advertising is highly beneficial for your business in every way, whether you have a big recognized brand or a small start-up. In this article, we have discussed the importance of video marketing and how a video advertisement should be created. To get the best results our recommendation would be to hire a well-reputed Animation Video Company.
There is no doubt that out of all types of content and advertising strategies, video marketing strategy is more effective than any. From increasing traffic to creating a better understanding of the brand, video ads are growing more than ever. Nowadays, with such intense competition, new companies are emerging every day with newer ideas. Video marketing strategy is being used by almost everyone. However, in this fever to make their content different from everyone, a lot of companies commit certain mistakes which disrupt the flow of their marketing. To avoid making such mistakes it is always advised to hire well-reputed animated video production companies. When someone with professional experience in the field inputs their knowledge in the work, it enhances by a large margin.
Starting from website pages, to the advertisement, video marketing strategy is used in every step of making a successful business. But, make sure you avoid making these mistakes in the process.
Let us discuss some of the most common mistakes made in Video marketing strategy that turns out to be disadvantageous for the brand.
It is very essential to know what you are doing. When you create a video advertisement for your company, you cannot execute a plan without having everything properly chalked out beforehand. You must have a script to ensure you know what exactly your video content portrays. Another thing to keep in mind is to clearly define the questions that align with your brand.
Your video should not aimless. If you have a strategy ready you should have the answers to questions like:
Apart from all these, you also have to divide the work strategically among developers. Clearly define the objectives and monitor analysis so that your video marketing strategy turns to be an ultimate success.
Who is your company for? What are the kinds of people who will be interested in your products? In what age group, gender, and community will they belong? Before starting any business, these are the things you need to ask yourself. Like you need to create a company persona to have an idea of the type of audience while making your video marketing content, you have to focus on the target group. You cannot make a type of video meant for older people to knack the interest of a younger audience group. Therefore, your video marketing strategy should be at par with the likes, dislikes, and interests of your target audience. This way, you can avoid the mistake of addressing your video to the wrong group.
You cannot make your video advertisement too short or too long. Either will disrupt the flow of the content. Taking in mind that you grab the attention of your target audience, don’t extent the video for more than 30-90 seconds. Your video marketing strategy should be devised in a way that within 30 seconds you can furnish your audience fully with all there is to know about your company. Don’t include unnecessary information as it will divert the customer’s attention and make them agitated. Another point to keep in mind is that most customers don’t wait till the end of the advertisement. Focus on front-loading your video. Keep the important information mostly in the front. Timing your video right is one of the most important points in a successful video marketing strategy.
Ultimately what matters is the content you put in your video. Make a priority list of all the information you want to incorporate in your video. Branding strategies should be made clear and precise. Also, focus on a single message. Don’t attempt to add too much information all at once.
CTA is a major step for your video marketing strategy. Never forget to add CTA, as the customer needs to know what they should do and how they should proceed after getting to know about your product. Include the CTA additionally in the end or enter it in a graphic form to give your customers complete information.
Compared to various forms of video marketing strategies, animation videos work the best. That is why many big brands like Facebook, take the help of animated video production companies. Animation has its own pros. They provide a better creative outlook and gives scope for “something more, something extra”.
Here are some things you should follow to make an outstanding animated video strategy.
These were some important parameters you have to keep in mind.
Video marketing strategy has the potential to make companies grow overnight. These are highly useful in so many ways, that their importance cannot be emphasized enough. However, most companies make silly mistakes that bar them from reaching greater heights. In this article, we have discussed some common mistakes most companies make while developing their video marketing strategy. If you want to avoid making such, get in touch with animated video production companies, who will make you flawless videos that are sure to work wondrously for your brand.
In the present day and age, one can easily complete any task effortlessly on the internet. Every day millions of people spend hours a stretch looking for entertainment and information. Given this scenario, video content marketing is an ideal way to grow your business and make profits. If you are considering exploring the marketing strategy through video content marketing, then here is all you need to know about the key roles of video content marketing to scale up your business.
Video content marketing is a new form of marketing that is on the rise lately. It functions to produce and share relevant and consistent video content targeted at a particular group to get interesting and profitable results.
To survive in the digital marketing world, you need to keep in mind the number of followers you have, how many people view your videos, how these videos are ranked, and how many people read your blogs. Most people refer to videos or blogs to acquire short, concise, and time-saving, before starting a project, shopping for clothes, or traveling.
You could have a large online audience who watch your videos, but if your content and production quality are not up to the mark, you could lose your followers, which could take a toll on your business. But at the same time, you could prosper and benefit from these videos if you have a unique and creative video content-making team. The demand for video content is high, and that guarantees a worthy investment.
With the increase in internet usage in our daily lives, there is no doubt that video marketing will only become essential for marketing strategy in the future. It is inevitable to become crucial for digital marketing, but this does not mean that your content could reach millions easily. While making video content, you must be aware of your reach and the number of audiences that it will reach.
A digital marketing strategy that you could implement to expand your reach is to create video content daily. When you create content every week or month, develop a brand authority, which secures a loyal customer base who could be anticipating your content release date. If your content is consistent, you could also get requests from your viewers to create more content frequently.
To get the best outcome and reach, never forget to share the video content on various social media platforms and your website. This could increase your chances of ranking higher.
You might be questioning yourself if video marketing is worth the time, effort, and financial investment. But given the high profit rate, the always will be a yes. There are various valuable benefits that video marketing offers.
When you shoot a video about your product, you can easily highlight the best feature and visually show your viewers how your product or service works. Various surveys prove that 95% of the people watch an explanatory video to better understand a certain product. And 76% of the video content makers say that it has increased their sales and traffic.
Even if your product or the concept is confusing and is difficult to understand, you could hire an animation video agency. You could incorporate animations into your video content to make the concept easy to grasp. Animations can simplify any complex idea, and any video that consists of animation can add a whole new angle of entertainment, nostalgia, and simplicity.
The fact that video content marketing increases your ROI and brings profits is not a myth. About 78% of marketers claim that ROI has extensively increased their ROI and other data mining and analytical processes that go into making digital marketing strategies. These videos are not just a trend; therefore, you need not worry about losing your money once the trend burns out.
As said before, 95% of people watch an explainer video to better understand and gather information about a product or a service. And out of the 81% of people become convinced of the quality and the promise of the product and proceed to purchase it after watching the video content. Such statistics prove that the brands and companies can convince the customer to purchase their goods by creating brand reliability and trust.
Watching these short video contents does not take up a lot of people’s time. It is the best method to learn more about a certain product or service. And with the brand’s consistently many clients wait patiently and enthusiastically for more videos and promotions.
Video content marketing requires strategic planning, and there are various steps to take into account before jumping on to the project. You need to have a concrete idea of who your target audience is. You must also have a gripping script and be aware of the distributing platforms for a better reach. Remember your goals and be well informed of the variety of videos to express your thoughts.
The first step to creating an effective video is setting your goals. You can use video marketing at any stage of your company. You just be a beginner to the marketing world and want to advertise your brand, or you are well established and want to promote your brand whatever the case, set defined goals to her to not stray from your content. You could want to build awareness, generate leads or drive conversions, be clear of your goal.
Before proceeding with your writing and shooting, try to question yourself who your video is for, the purpose of your content, and which platform your audience spends the most time on? When you find the answers to these questions, you will have a clear idea of what type of video to shoot and where to distribute.
Once you have your set number of goals, you could use different marketing videos to achieve the best outcome. A few common types of videos are social videos, explainer videos, commercials, testimonials, documentary-style storytelling series, and integrated brand marketing.
Before you start shooting your marketing content video, make sure to consider which type of video would be best suitable for getting your desired message across to your audience and achieving your marketing goals.
There are two methods for distributing marketing videos. One is the organic way and the other paid way. The organic way means you could publish your videos on your company’s website, social media, blogs, and email.
The paid manner is when you pay channels for distributing your videos, such as search engines, social media ads, influencer endorsement, and sponsored content. If you are trying to raise awareness of your brand, then paid distribution is a great way to get the best results.
Given all the benefits of video content marketing, you can rest assured that your business with surely prosper if you invest in video content making.
