Top 10 Motion Graphic Animation Trends of 2022

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Animation has been the new face of attracting audiences and impacting business growth effectively in the world. Graphics animation is one of the most significant fields in Japan. Motion graphics are used in hundreds of fields right now, from video games to business advertisements, you will observe them almost everywhere. Moreover, social media is highly dependent on advertisement through motion graphic animation. In 2022, there are multiple trends of motion graphic animation.

Top Motion Graphic Animation Trends of 2022 - KrishaStudio

Here are the top 10 motion graphic animation trends in the present world. 

Thin Lines
Thin Lines - KrishaStudio

Lines are the basic building blocks when it comes to animation. They give shape to something and design it. Lines are used in almost every design or animation. As per the latest trends, lines help us guide or direct something. They also help in 2D animation and assist in developing techniques for social media advertisements. These lines make simple animations and elegant animation, which look incredibly decent. Suitable for short animations and informative animation, thin lines are usually used for professional purposes like an animation for a business idea and many more.

Animated collage
Animated collage - KrishaStudio

This type of animation is primarily used in the present era. People use this animation for both professional and non-professional purposes. For instance, many animations created for the music industry are based on this trend. So, what is an animated collage? It is a type of trend in which a large number of images are processed at the same time on the screen. All these images are cropped and edited to look attractive as a collage. Even many animations on social media are based on animated collages.

Mixing 2D and 3D animation
Mixing 2D and 3D animation - KrishaStudio

Mixing 2D and 3D animation is considered one of the most typical types of animation. In this trend, the animation is 2D in nature. However, it appears like 3D imagery. This method of animation is usually used for large projects. One of the best examples of this type of animation is Japanese anime. Projects like Mob psycho are considered one of the best examples of mixing 2D and 3D animation. You can easily observe this type of animation for large-scale business advertisements. Irrespective of its advantages, combining 2D and 3D animation requires a large budget. A project of just a few minutes will easily cost you hundreds of bucks.

Additional Read

TOP 10 ANIMATION VIDEO PRODUCTION COMPANIES: HOW TO CHOOSE RIGHT FOR YOU

Kinetic Typography
Kinetic Typography - KrishaStudio

Kinetic typography is considered the most basic and straightforward way of animation. Have you seen animation in terms of words and letters? Yes, that animation is known as kinetic typography. This animation helps you build a text with multiple colors and is in kinetic motion. The kinetic movement can be in any direction or method. This animation is usually seen in GIFs and short animations used for political campaigns or surveys.

Liquid engagement
Liquid engagement - KrishaStudio

This is the most common animation that you can see on almost every platform. However, it is usually used on platforms like YouTube. Have you ever seen the introduction of a channel where multiple colored liquids mix into each other to show the intro? Yes, that animation is precisely known as liquid engagement. These are affordable animations, and they look outstanding when you have to introduce something.

Morphing
Morphing - KrishaStudio

Morphing is a new concept in animation and has been trending recently. This type of animation includes changing of shapes as they evolve. Companies like Google usually use them to attract more audiences. However, it is a new type of animation. However, it is overgrowing in the world. You can easily find this animation for business ideas and YouTube videos.

Isometric shapes
Isometric shapes - KrishaStudio

Isometric shapes are used to create a 3D environment on the screen. This animation is usually used in the video gaming industry. There are multiple examples of this animation. However, the best example is when you see a city in the 3D view from the sky. Isometric shapes animation has various shapes of almost the exact nature. This animation is considered the best to make an open-world 3D view through motion graphics. 

Retro
Retro - KrishaStudio

Retro animation is one of the oldest types of animation at present. The good thing is people love vintage animation. It acts as nostalgia for them and reminds them of the past. Retro consists of imagery and motion effects of the 60s and 70s. These animations are aimed at targeting the aged population of the world. However, a large portion of the young public is attracted to this type of animation. Retro animation has multiple benefits compared to other energies. First of all, it is easy to process and engages a broad audience.

Grain effect and texture effect
Grain effect and texture effect - KrishaStudio

Grain effects are the most common animation used in informative videos. You will quickly observe them in animations for universities and research projects. They usually use grain effect and direction symbols to highlight something. This effect is also used to highlight something in the video. Therefore, the grain effect, as well as the texture effect, is an effective tool. This animation is considered the brightest one as many colors are used on the same screen.

Glitch
Glitch - KrishaStudio

What comes to your mind by the term glitches? Yes, something related to computer malware. Well, the motion effect is based on the same. This animation is usually used to refer to the future through the video. You will observe this animation in large-scale and small-scale animation projects. Another reason behind its spread is its affordability. All these factors make Glitch animation the most trending motion graphic animation globally.

Conclusion

These were just a few motion graphic animation trends in the market. There are thousands of motion graphic animations in the market. Each has its unique identity. As a customer, it is necessary to be aware of your own requirements, as these trending animations don’t need to be the best to depict your idea. Moreover, trends change over time. Therefore, these motion graphics don’t need to be used after a year. Graphic animation is a vast field with almost no limitations. If you have an idea in your mind, then it can be implemented through animation. Want to know more? visit us at KrishaStudio.

How to make an effective Explainer Video in 2022

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Videos have become an important part of most digital marketing campaigns. They provide a way for businesses to reach their audience in a better and more interactive way. Moreover, watching videos leaves a more long-lasting impression on the minds of potential customers. There are various types of videos in digital marketing strategies, but explainer videos are the most influential type of video. Almost every new or existing customer watches an explainer video to learn more about a product or service. However, simply creating an explainer video will not pique the audience’s interest in your product. You have to create an effective explainer video to get the best results. Let’s discuss what this explainer video is and how you can create an explainer video.

What is an Explainer Video?

What is an Explainer Video - Krishastudio

An explainer video is a brief but powerful video that can entice potential customers while also explaining your product or service. It explains to them who you are, what you do, and what your product is. An effective explainer video informs the customer regarding the product or service you offer and why they should do business with you.

What Are The Benefits Of An Explainer Video?

What Are The Benefits Of An Explainer Video - KrishaStudio

An explainer video is the best way to explain your service or product to a customer. About 96% of customers watch an explainer video to learn something new about a product or service. Furthermore, an effective explainer video assists you in improving your SEO rankings, increasing sales conversion, and keeping users engaged for a longer period of time.

Where Can We Use The Explainer Video?

Where Can We Use The Explainer Video - KrishaStudio

It is necessary to place your effective explainer video on the right page of the website to attract more customers. You can place the explainer video on the homepage, landing page, or your social media feed. Some of the most effective places to display your explainer video are:

10 Steps To Making An Explainer Video

Steps To Making An Explainer Video - KrishaStudio

You can create an effective explainer video by following the steps below.

1. Research the topic:
Research the topic - KrishaStudio

Researching the topic is the most important step for creating an effective explainer video. The content should be relevant to your topic. It must not be complex and must provide step-by-step solutions to prevailing problems. You can use Google Analytics to search for the most trending video topics and create videos regarding the same. If you find a problem that most of the customers are facing, then you are halfway to creating an explainer video.

2. Select the type and style of video:
Select the type and style of video - KrishaStudio

There are many styles and types of explainer videos available that you can choose from as per your requirements. Some explainer video types are as follows:

Some Different Styles Of Explainer Videos Are As Follows:

3. Write the script:
Write the script - KrishaStudio

You must write your own script in order to attract more and more customers, as no one knows your customers better than you. A good script is the building block of an effective explainer video, as a video with too many animated elements can never be interactive.

4. Mockup of a storyboard:
Mockup of a storyboard - KrishaStudio

You should mock up a storyboard using tools like StudeioBinder to see if your visual aids match up with the storytelling. It will help you identify the problems that can occur before the shot of the video starts.

Additional Read: 

5 BEST EXPLAINER VIDEOS AND HOW TO MAKE AN EXPLAINER VIDEO FOR YOUR

5. Record audio:
Record audio - KrishaStudio

You also need to take care of the audio elements while creating an effective explainer video. A professional voice is sometimes the primary requirement of a video. You may also need the help of a voiceover actor to record your voice for you. 

6. Create the visual assets:

Create the visual assets - KrishaStudio

A still video can never interact with its users. You need to add some visual assets like moving logos, animations, still images, or live footage to make the video interactive and attractive. You also require knowledge of different software to create different types of visual aids.

7. Add music and effects:
Add music and effects - KrishaStudio

Music and sound can help you keep the concentration of users engaged with you. It can also help the moving elements of the video come to life and provide a better understanding. You must add the background music as per the tone of the video. Instead of going for paid music, you can use the free background music facilities provided by YouTube to create your explainer video.

8. Edit your video:
Edit your video - KrishaStudio

Once you have added visual assets, content, and sound to your video, it’s time to arrange them in synchronization. You may need to delete some parts of the video, rearrange the existing clips, add close-ups, or add any special effects. You can use any of the available explainer video software like Adobe Spark, InVideo, VideoScribe, Vyond, etc. to create an effective explainer video.

9. Test your video with the audience before:

Test your video with the audience before - KrishaStudio

Before uploading the video to the desired place, it is best to test the explainer video by showing it to a real-life audience. Instead of going to any family members or friends, try to deliver your video to your targeted audience. You may ask some questions regarding your product to the consumers once they have watched your video to analyze the effectiveness of your video.

10. Publish your video:
Publish your video - KrishaStudio

After the testing is completed, you can place the video on the homepage, landing page, or social media page. You may also use online video streaming platforms to host your explainer videos for better outreach and interaction with customers. Some of the major video streaming sites include Youtube, Vimeo, and Wistia.

Conclusion

Videos are the newest weapon in digital marketing strategies. They can help you engage potential customers with your product or service. An effective explainer video can produce the maximum conversion rate for your product. Use the different styles and types of explainer videos as per your requirements and budget. Moreover, placing the explainer video in the right place can also make a huge difference sometimes, as an effective video on the correct page will guarantee maximum conversions.

For more information or quote Visit KrishaStudio.

8 Video Marketing Trends of 2022

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Explainer videos are the current favorite approach to explaining products and services. Marketers are constantly shifting their focus to new-age video marketing strategies and utilizing them to the best of their potential to pace up with the latest trends. If you own a video production company or are planning to establish one, the first thing to look out for is the latest trends in social media platforms. The innovation of top-of-the-line video-creating technologies such as 3D and 4D animation and augmented reality will play an instrumental role in customizing the digital display and grabbing attention at a higher pace. On the same note, let’s now figure out some trending video editing and producing mechanisms adopted by businesses across sectors to gain digital momentum in a fast-paced and ever-changing market.

8 Top video marketing trends 2022

More Live Video Streaming
Live Video Streaming - KrishaStudio

Live video streaming has been a trend for quite some time, and it will be so for the rest of 2022. It has now grown as a valuable platform for performers to showcase their talent to the world from the comfort of their houses. The power of social media platforms like Facebook and Instagram allows users to interact with their followers live in the most engaging and fun way to build long-lasting connections. People are keen on engaging with influential people, and hence, live streaming will top the charts of video trends to look out for in 2020.

Animated Explainer Videos
Animated Explainer Videos - KrishaStudio

Adopting animation in video editing is not a new trend. Animated videos are remembered for a longer period and help create a faster brand image. Several renowned brands are using this feature to create memorable product descriptions and ads, educate the audience, hire better candidates, and for several other marketing functionalities. One ideal example of it will be Mr. Clean – the mascot created by the animating team of Procter and Gamble. This animated hero launched an advertisement in 1958. Several years down the line, it still remains one of the most recognizable cleaning mascots in the goods industry. Mr. Clean is a great example of how animation can create positive brand perception and emotionally connect with the target audience. With videos gaining more popularity than written content in global streaming platforms such as TikTok and YouTube, the importance of this feature cannot be overlooked anymore. Animated videos will be more important than explainer videos among the latest trends expected to set the floor on fire in 2022.

Educational Video
Educational Video - KrishaStudio

Online classes driven by the uncertain pandemic are here to stay for long and are not going anywhere anytime soon. Because the one thing Covid-19 has taught the world is to survive in a highly unpredictable market, online presence is critical. Also, since all the countries went into stringent lockdown to stop the spread of the virus, digital classes, training sessions, and lectures played an instrumental role in student’s lives by allowing them to finish their degree and pursue professional careers.

360-Degree Video Experience

360-Degree Video Experience - KrishaStudio

Many companies keep videos as a primary tool for presenting their products and services. But recent innovations have made it possible to create real-life imagery of a product through the screen. This is possible due to the advent of 360-degree video. 98% of customers claimed 360 videos to be more fun and engaging than any other video format. They create a visual effect where consumers can get a 360-angle video of the product using their mobile or computer screen. Viral video trends vanish in no time, and 360-degree videos have a different story.

Shoppable Videos

Shoppable Videos - KrishaStudio

Additional Read:

BEST USE OF EXPLAINER VIDEO IN A DIGITAL MARKETING STRATEGY

Ephemeral Explainer Videos
Ephemeral Explainer Videos - KrishaStudio

Ephemeral explainer videos are a useful way of instantly engaging with the viewers. Using this approach, the marketer releases a short trailer of a product or service. It is also visible for 24 hours, so the viewers will be keener to have a look before it disappears. This is how the FOMO (fear of missing out) works.

Longer Storytelling
Longer Storytelling - KrishaStudio

People are moved by stories that are real and resonate with their own. The idea of adding reality to storytelling brings trustworthiness to videos. Today, long video ads are going mainstream and becoming more frequently and widely used by marketers to attract the right audience. Adidas, Toyota and Subaru, and some renowned brands utilize this method to bring stories of real people and how the brands are helping them in their daily life. This is one trend that helps create more trust from the audience and future customers.

Vlogging Videos
Vlogging Videos - KrishaStudio

Vlogging is one of the most addicting videos to kill time and engage with influencers simultaneously. People love to document their real-life stories in videos and share them. However, vlogging is more common among influencers and big brands to engage with followers and keep them updated on their latest changes. Companies are increasingly making YouTube channels to share their daily routines, stories, secret recipes, and behind-the-scenes situations. These brands embrace all the latest video marketing trends and adapt them to connect with millennials.

In Conclusion,

Conclusion - KrishaStudio

Here is a full overview of the latest video trends that one should expect for 2022 ahead. While most of these trends, including animated videos, explainer videos, storytelling, and long-form videos, have been around for a while and are very effective in engaging with the audience, the latest additions are shoppable videos, 360 video streaming, and vlogging with influencer marketing have set the bar even higher for marketers to explore and grab the opportunity.

Check out the different trending videos KrishaStudio has delivered in 2022 by clicking on this link.