Video Marketing Statistics 2022

08-Video-Marketing-Statistics-2022-01

It’s no news that in recent years, video consumption has outpaced all other types of information consumption.

In 2020, online video consumption by consumers increased by 96%, with 9 out of 10 viewers wanting to see more videos from brands and businesses. In fact, by 2022, the average person is predicted to spend 100 minutes every day viewing internet movies.

As a result, video content is an essential part of every marketing strategy. As a consequence, we’ve compiled a video marketing data set to assist you with incorporating videos into your marketing approach this year.

However, simply stating so is inadequate. We’ve compiled a thorough list of the most essential video marketing statistics to show why video is the future of marketing and why time and money should be spent on it. They’ll speak for themselves, indicating the importance of video content, as well as the demographics of those who watch it and the monetary implications.

Video marketing statistics: An Overview
Video marketing statistics - KrishaStudio

Video marketing is a vast phrase that encompasses a variety of concepts and strategies. Its adaptability has helped a variety of enterprises. It’s vital to them, whether it’s to extend their social media presence or to give an engaging way for their audience to learn about a product. Video material may be used to educate your audience in a variety of ways. Explainer films are one of the most common forms.

Let’s define an instructional film before we go into video marketing statistics. Simply said, it’s a short film (typically under two minutes) that tries to quickly educate viewers while emphasizing participation. Explainer videos are excellent for capturing attention and communicating a memorable message.

Explainer videos are also the most effective way to post videos on social media platforms. Explainer videos don’t take up much of the audience’s time. With a little imagination, they can quickly spread over a social media network. Given the significance of social media in marketing, this is no small feat. Because of these traits, explainer videos are well-suited to marketing, and many businesses utilize them in their video marketing campaigns.

Important Video Marketing Facts

Videos can convey a lot of information while also promoting participation and awareness. As a consequence, if you want to bring attention to your company, they are the way to go. In this aspect, video marketing statistics are pretty persuasive. Following are some important noticeable facts about video marketing:

  1. In the last 30 days, people recall around 80% of the video advertising they’ve watched.
  2. According to 79% of consumers, seeing a video about a product is preferable to reading about it.
  3. 55% of web users view videos daily.
  4. Videos are shared 12 times more frequently when text and photographs are included.
  5. 90% of buyers use video to help them decide whether or not to buy anything.
  6. Video marketing generates income at a 49% quicker pace than any other marketing method.
  7. Brand recognition has increased by 54% on average as a consequence of video marketing.
  8. Video delivers a great return on investment, according to 83% of marketers.

Additional Read: 

KEY ROLES OF VIDEO CONTENT MARKETING TO GROW YOUR BUSINESS

Video Marketing: Return of investment (ROI)

Is it worth it to spend money on video marketing? According to a study, it is. They mentioned the following in their 2022 report:

  1. Video delivers a great return on investment, according to 89% of video marketers.
  2. Video, according to 83% of video marketers, helps generate leads.
  3. 87% of video marketers’ websites have seen an increase in traffic as a consequence of the video.
  4. Video has directly increased revenue, according to 80% of video marketers.
  5. 95% of video marketers anticipate increasing or maintaining their video investment in 2022.

According to the Social Video Forecast, 91% of marketers are happy with the return on investment of video marketing on social media.

It’s unnecessary to consider the financial advantages of video marketing. It’s worthwhile, and you don’t have to accept the word of video marketers for it.

The Content Marketing Institute’s findings are comparable. According to its B2B and B2C analysis for 2020,

  1. 71% of B2B marketers employ video marketing.
  2. 66% of B2C marketers employ video marketing.

In Impact, similar findings are reported. According to research conducted, 81% of businesses use video in their marketing strategy. According to the Social Media Examiner’s Social Media Marketing Industry Report, 57% of marketers used live video in 2021.

COVID’s effects and the road forward in video marketing

While the epidemic brought a wave of uncertainty, including budget cuts and resource constraints, it also drove an upsurge in online information consumption. As all communication became digital, businesses discovered a new way to interact with their customers. Let’s take a look at some stats to see how last year went and what we might expect this year:

  1. Video remains a top priority for marketers in terms of spending and usage. Video is currently considered a key part of 93% of marketers’ strategies, up from 92% in 2012 and 91% in 2019.
  2. The epidemic has enhanced the importance of video for organizations and brands, according to 91% of marketers. 
  3.  In the year 2022, 60% of video marketers expect a negative impact. 70% of these video marketers anticipate increasing their expenditures, while 30% expect to cut down.
  4. 96% of respondents said the epidemic has made them watch more internet videos.
  5. In 2022, 96% of video marketers expect to keep or raise their video budgets.
  6. By 2022, 69% of marketers that haven’t yet incorporated video into their content strategy plan to do so.
Video Marketing for Business Statistics

Lastly, consider a few video marketing for enterprise facts that demonstrate why video is a smart decision for any company. Businesses who choose to invest in video, even though it involves time and money, will most certainly reap the benefits. Consumers are getting more interested in video.

To put it clearly, consumers enjoy video content. According to a study, 73% of consumers have been influenced by a brand’s social media presence while making purchasing decisions. As a result, if your stuff appeals to a customer, they are more inclined to buy it. That just increases the desire to create amazing films.

1. B2B marketers use video marketing 71% of the time, whereas B2C marketers use it 66% of the time.

Because video marketing is a cost-effective way to reach audiences of all ages, it is popular among both B2B and B2C firms. Video marketing is employed by 71% of B2B marketers, according to a study conducted by Content Marketing Institute in 2020. 66% of B2C marketers use video in their campaigns.

2. 96% of the time, people view videos to learn more about a product or service.

It turns out that many people watch videos to learn more about various businesses and services. 96% of the population, to be exact! That’s a compelling reason for firms to invest in video marketing so that they may have content ready to go anytime potential customers are looking for what they have to offer.

Videos are incredibly beneficial to organizations and marketers, as seen by the trends and statistics below. Only 86% of firms, on the other hand, use video to advertise their brand.

Conclusion:

There’s no better moment to start using video marketing than right now!

Use these statistics to aid in the creation of your video strategy and content. If done right, a compelling video may help you develop a strong relationship with potential clients, which can result in improved website traffic, engagement, and conversions. Who wouldn’t want to be a part of something like this? Visit KrishaStudio for more information.

How to choose the right music for your videos

06-08Ways-To-Pick-The-Right-Music-for-Your-Videos-01-1

Music, according to a French poet, is “heart language.” Some soundtracks outsell the films themselves, and some of the best video background music gets ingrained in the public consciousness.

To begin, you’ll need to figure out where to find the best video music. By putting in a little more work upfront to pick the right music, you may expand the reach and resonance of your picture. There are various variables to consider while creating good music. What is the tone of your work, and who is the target audience? What is the state of your finances? Do you want to hire a composer to produce unique music for your video or utilize free music?

8 Ways you can pick the right music for your videos

Ways you can pick the right music for your videos - KrishaStudio

There are a few things to consider while selecting background music for your next video. Music is a fantastic method to build the tone and atmosphere for a good tale. By providing a point of reference, music connects the content, your message, and the audience. These are the eight most crucial ways to consider when selecting music for your video.

1. Consider the role of music in your videos

We’ll start by deciding what role music will play in our video. To put it another way, if you want to be more formal, you may say:

Should the music serve as a backdrop to the message or as the main attraction?

Consider whether you’re trying to convey specialized and reliable information (such as the specifics of something) or broad and more generalized information (such as the emotional intensity of the video on its own, where the signal is already conveyed by the same images) or, on the other hand, whether you’re trying to convey broad and more generalized information (such as the emotional intensity of the video on its own, where the signal is already conveyed by the same images) or, on the contrary, whether you’re trying to.

2. Where can I get music for my videos?

Songs are an important part of every multimedia production, but finding free video background music may be challenging. Not only will you need to find a legal source for high-quality music, but you’ll also need to double-check that you’re permitted to use these files in your work.

You won’t be able to use Spotify music in your video. On the other hand, the truth is a lot more convoluted. You must look for royalty-free or copyright-free music since copyright bans you from doing it.

3. Know your message

While delivering a message via video, the music can make up or break up the intensity of the message. So, the music for a video must always be chosen based on the kind of message being delivered through the video. 

You develop marketing videos for a reason, whether it’s to engage your audience or drive traffic to your website. Before you start looking for background music, figure out what kind of video you’re doing. Is it designed to be instructive or entertaining? Are you advertising a certain product or (subtly) your company? All these considerations can eventually help you in making a good choice of music for your video.

4. Define the mood

Every video has different purposes and based on it; different moods are triggered. A piece of joyful music aligns with the respective video format. So does the other formats as well.

Set the tone after you’ve decided on the message you want to convey and the part your music will play.

Do you want to see a video that makes you think, debate, or inspire you? Do you want them to feel joyful, peaceful, invigorated, uplifted, or sad after watching your film? Choose a musical genre that brings you joy. 

This can help in engaging the viewer with the kind of video that the music supports.

Additional Read:

8 VIDEO MARKETING TRENDS OF 2022

5. Know your budget

You should never use low-quality or poor music in your film, regardless of your budget. There are a variety of tools available to assist you in selecting the appropriate music without breaking the bank.

The best solution is to use music from royalty-free sources. They provide a large selection of background music, so you should be able to find something suitable for your project.

6. Select the music that speaks to your audience 

The intended audience has a big influence on the video’s background music. If you’re manufacturing toys, for example, you might want to incorporate kid-friendly music in your films.

When selecting music for your video, keep demographics in mind. Is your target audience interested in music that reflects the cultural group to which they belong? Will the genre you choose to resonate with your intended audience?

To select the appropriate music, you must first determine who your target audience is. Use a music style that complements your video while also appealing to your target audience. You can try out two or three different genres before selecting which one is ideal for you.

7. Choose the song before creating the video

Adapting a video to a song is significantly easier than adapting a song to a video.

This is usually due to the reason we mentioned earlier: the rhythm and tone of music control our emotional flow. And it’s our emotions that are the most important. Everything else has no option but to surrender to it as a result.

This simple tip can help in many ways: select a song first, then produce the video that goes with it.

8. Coordinate image and sound

Both the image and the audio must be exactly synchronized to avoid the illusion of incoordination. It’s all about the practice at this stage, so the more movies you edit and watch others edit, the better your results will be.

One of the most essential aspects of this conundrum is how music “enters” and “exits” the image at certain points. Include it as a key component in both parts to help set the tone, keep the message consistent, and give visitors a sense of completion.

Conclusion

Viewers have a wealth of options in today’s hyper-competitive media ecosystem. In today’s environment, you must be at the top of your game to stand out. Music has the ability to help you create a one-of-a-kind experience that your audience will recognize and relate to.

When choosing the correct song, keep in mind the narrative and tone of your video, and remember that it’s quite natural to struggle with finding the proper music. It might be time-consuming, but definitely worth the effort.

For more information visit KrishaStudio.

How to build your brand with video marketing?

02-How-to-Build-Your-Brand-with-Video-Marketing-01

Digital marketing is one of the rapidly growing mediums used by organizations to engage and attract consumers to their products and services. It uses a variety of channels to inform potential customers about the services and products they provide, including text, images, videos, and audio. Videos are the most attractive form of media because they aid in the reduction of the knowledge gap between customers and businesses. A customer watching a video has more chances of acquiring a service as compared to content or image because it gives more clear understanding to the customer about the products and is more appealing. Digital video marketing is expected to become a $45.6 billion market by 2025 with a rapid growth rate of 6.5%. Moreover, 82% of internet users stream video content online rather than in other mediums. 

With the rise of new video platforms and formats like IGTV, TikTok, and stories, there are plenty of previously unavailable opportunities to enhance your brand using video marketing. You’re falling behind if you’re not already producing high-quality video content for your audience. The good news is that creating video content has never been easier. The barrier has lowered dramatically, and audiences are hungry for the content of any production value. You don’t need to hire a videographer or sit through multiple revisions of the same video; you can now record amazing HD quality with your smartphone and use a simple online video editor to create highly engaging videos in a matter of minutes.

7 Ways you can build your brand with video marketing 

Ways you can build your brand with video marketing - KrishaStudio
1. Define the goal of the video

To begin a video marketing campaign, you must first determine your target audience and marketing goal. You’ll try to engage with an audience at every stage of the sales funnel, but you’ll need to prioritize to improve engagement and retention. You should make an awareness video if you want to attract new customers. You’ll need a consideration video if you want to engage your audience with your services. You should make a decision stage video if you’re closing the sale and need to nurture your prospects. You can also make an internal video to motivate your team or recruit new employees, or a video to delight someone who has already purchased from you.

2. Stay on the brand and nail down the message

While video may appear to be a departure from other forms of marketing or a way to test out a branding refresh, viewers must understand who and what is speaking to them while watching your videos. Try to make consistent videos across platforms and connect to your brand. If your videos are on YouTube or another social media platform, they should link to your website or a landing page, with consistent branding and messaging across all platforms. If the video users see your email communications differ from Facebook, it isn’t a steady reflection of your brand and may harm rather than help.

Additional Read: 

8 Top video marketing trends 2022

3. Find your target audience

Audience segmentation is also an important step; creating a video without a specific audience is more likely to fail. Those who should watch it will not, and those who do will not convert. The people you want to reach with your video are the same people you want to buy your product. Just make sure you have the following figured out before you finalize your audience strategy:

4. Make sure your video budget makes sense 

Many marketers make the mistake of believing that investing a large sum of money in a video marketing project will guarantee its success. Produce short videos for social media platforms such as Snapchat, Twitter, and Instagram, or repurpose user-generated content. If you have a bigger budget and want to keep your brand in front of people’s minds, tell a compelling story like Hollywood does (celebs optional). Using influencers in your videos does not always imply enlisting the services of well-known celebrities. Consider featuring industry experts or even YouTube celebrities who already have access to the audience you’re trying to reach to stay within your budget, but make sure they’re well-suited to represent your company.

5. Stick to your timeline 

You should have a timeline to stick to as you plan your entire production, from inventive conception to accompanying video distribution. There should be several timelines like an overall timeline, a production timeline, a distribution timeline, etc. Your timeline serves as a guiding light, reminding you of how far you’ve come and how much work remains. Every colleague must adhere to strict deadlines. Video marketing may have its schedule, production may have its own, and your social media department can have its own. But be a good leader and keep everyone up to date on schedules, changes, and deadlines.

6. Optimize your video 

Depending on the platforms you use to launch your campaigns, you need to ensure that your videos are generating maximum engagement. It means keeping it brief, uploading videos directly to the channel, and including captions on Facebook. It includes waiting two weeks after your video goes live on YouTube before making changes to the existing target or refining your target audience. And enhancing videos for Twitter necessitates striking a balance between perfectly alright targeting – from interest to search terms to the device – and not over-targeting to easily track which video marketing campaign is performing best.

7. Test and test again 

A/B testing, like display ad campaigns, should help you find which aspects of a campaign are working and which aren’t. Maybe creativity is not a  problem, but your messaging, the time of day you’re launching your campaign, or the channels you’re currently using are hampering your progress. Alternatively, your videos could be too long or too short. Whatever it is, make sure you test, test, and test more to find the best content and timing for your video marketing campaigns. Use metrics like engagement rate, view count, play rate, social sharing, likes, comments, and feedback to gauge the success of your videos.

Conclusion

The rise of video marketing presents a once-in-a-lifetime opportunity for businesses like yours. As customers tend to prefer video over other forms of content, they are expecting brands of all sizes and industries to use video to connect with them. Platforms are favoring video content more than ever before, and even new devices like phones and tablets are more video ready than ever before. To stay competitive, you’ll need to make the most of this incredible advertising medium. You’ll lose more customers the longer you wait. To learn more click the link to visit KrishaStudio.