How to use motion graphics for branding? 

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Motion graphics animation has recently become one of the most powerful aids for marketers and content creators worldwide. According to a Cisco report, video views will account for 82% of all internet traffic by 2022.

Many of them, it’s probable, will be content marketing videos aimed at engaging audiences and enticing them to take action, buy something, or see a concept from a better perspective. It is also likely that many of these videos will be motion graphic videos.

But what is the difference between animation and motion graphics, and how can you apply it to your branding?

What are motion graphics?

Motion graphics is animation with a heavy focus on the text. It’s essentially animated graphic design. Motion graphics enable you to communicate with the audience and explain your story. They are animation or digital footage pieces that create the illusion of motion.

For multimedia projects, graphic designers usually mix them with audio. They can convey a message when combined with music and efficient copy. We use them to make advertisements, movie title sequences, video tutorials, and share information.

What is the difference between animation and motion graphics?

Technically, the terms graphics and animation can be used interchangeably. After all, any moving graphic design is “animated,” and animated movies are, in essence, moving graphic elements. However, while animation is a broad term encompassing everything from motion pictures to TV commercials, motion graphics is more specific.

As an art form, animation focuses on cinematic effects that typically include emotional aspects, such as a Pixar film. Motion graphics, on the other hand, are primarily visual aids used to illustrate a point or teach difficult-to-understand concepts.

They are not character-driven and are commonly associated with animating abstract entities, text, and other graphic elements.

When should a brand use motion graphic video?

Your brand can use motion graphics video when:

Different Ways You Use Motion Graphics for Branding

1. Storytelling techniques

Some of the most effective ways to interact are stories or narratives. Today, we have narratives that have been managed to pass down from generation to generation, shaping our beliefs and ways of life.

Kurzgesagt – In a Nutshell is a YouTube channel specializing in motion graphics storytelling. They take serious scientific subjects and simplify them for all audiences. Their channel’s effectiveness and relevancy, with 1.77 million subscribers, are undeniable proof that motion graphics are extremely important for transmitting information visually appealing, persuasively, and clearly.

2. Creating Awareness Videos

Video content creation, also known as vlogging, has become increasingly competitive over the last decade. Explainer videos, for instance, are being used by content creators to leverage platforms and tools which are far more effective than traditional news channels.

The animated video, which includes animated charts, maps, and diagrams, raises awareness and increases knowledge without burdening you with data. Motion graphic videos captivate and inform the viewer by illustrating abstract ideas in a manner that is easier to process and remember.

3. Product Videos

Video explainers are essential for brands launching new products. They make product reveals more immersive and practical by emphasizing key features and breaking down complicated processes and difficult concepts. Product videos can be an excellent way to promote your product and increase sales. 

Motion graphics can assist you in producing fun, enjoyable, and interacting product videos that are less costly to create than full animation and provide a distinct perspective. Because you can incorporate storytelling into the mix, it is a means of helping individuals emotionally connect with your brand. A video can turn your sales/product into an emotional and trying to engage story that boosts your bottom line.

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4. Branding

Motion graphics can make brand videos or corporate audio and visual presentations (AVPs) more effective. Moving graphics, the right music, voiceover, and video footage can drive the message home.

Motion graphic elements, like product videos, can enhance brand videos. Elements such as maps, arrows, and charts can assist viewers in visualizing technical information, whereas animated typography successfully conveys verbal information such as brand goals and core values. As a result, the video attracts new leads, keeps loyal customers, and promotes internal brand awareness.

5. Explaining a concept

Motion graphics are excellent for creating an effective explainer video. ITFT illustrates its points with motion graphics and shows blockchain technology in action. It is an efficient means of promoting a concept because it allows the viewer to visualize it in a way that a presentation cannot.

You can use motion graphics to endorse a point or to assist the viewer see the information users share in a new light the next time you make an explainer video.

6. Advertisement and Marketing

As technology advances, the advertising industry moves away from static advertisements and presentations. Every element can be moved!

Videos are an effective sales tool; well-thought-out motion graphics can make them unbeatable in giving you a strategic advantage in your industry. When creating advertisements, it’s always a good idea to include animated text and other eye-catching visual effects.


Finally, motion graphics are a versatile and creative medium for conveying ideas and telling stories that manages to combine graphic design, animation, and cinematography. They have grown in popularity recently, particularly in advertising, film, and digital media.

Motion graphics can improve the visual appeal of any project and make it stand out from the crowd, whether it’s a promotional piece, a product explainer, a logo animation, or a movie title sequence.