9 Industries that can supercharge their marketing with explainer videos

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The explainer videos are short (1-2 minutes long) videos made using motion graphics, 2D animation, 3D animation, or stop-motion animation. These videos are very beneficial for marketing as they to explain your customers the need for your product or service in their lives.

Businesses of all sizes and different industries also benefit from making the explainer videos a part of their online marketing strategy. They can be used to explain the features of products or services as well as various ideas in an engaging manner.

Online videos are expected to gain more popularity than social networking in less than 3 years. Therefore, many industries have started using the power of online videos to effectively market their products and services.

Industries that should use explainer videos

1. Tech and SaaS Companies

SaaS companies and tech startups brought the explainer videos into the spotlight by using them for digital marketing.

These short videos can advertise or promote brands, products, or services engagingly. Their power to influence the viewers is believed to be more than the other tools used for online marketing. The explainer videos can be used by these industries in the following manner.

2. Healthcare

The healthcare industry may use the explainer videos to their benefit in different ways.

3. Real Estate

In the real-estate industry, the listings with explainer videos receive more inquiries from prospective buyers or sellers in comparison to the listings with no video. These days, many buyers and sellers are interested in working with agents who use explainer videos to market a property.

The explainer videos can be used to educate potential customers about the main features of a property, a neighborhood, and other important factors.

4. eCommerce Companies

ECommerce companies always search for innovative ways to market their products or facilities to the target customer. They can use the explainer videos on the landing page of their websites too.

5. Nonprofit

The fundraising and communication department of a non-profit organization benefits from the storytelling and an explainer video can be used for this task.

These videos can be used to influence people to support the work of a non-profit organization with their time, goodwill, and money.

It is possible to tell the story of an organization with heart using explainer videos. It is also possible to use an explainer video to narrate the mission and vision of a non-profit organization.

6. Finance

Financial institutions may use explainer videos to connect to customers and earn their trust. A financial institution can use the explainer videos to inform consumers.

Thus, financial institutions can connect with the clients and earn their trust. The number of clients increases once people believe that their money is in safe hands.

The explainer videos can help consumers in making judicious financial decisions. They can be used to break down the basics of personal finance and simplify the complicated financial facts for consumers.

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HOW TO USE MOTION GRAPHICS FOR BRANDING? 

7. Education Companies

All types of educational institutions may use the explainer videos to their benefit. These videos can be used to promote the courses and programs of an educational institution to the tutors and individuals who are interested in taking admission into an educational institution.

8. Manufacturing/Industrial

The explainer videos can be used by manufacturing companies or other industrial organizations to gain investors and the public’s trust. These videos can be used to show.

9. HR & Recruiting

The HR department plays an important role in any organization. This department may use the explainer videos as recruiting videos or to connect with the employees. They can be used to.

Explainer videos can be used in the internal communication plan of an organization. They can be used to declare new policies, for important announcements, or to raise the morale of employees.

Conclusion

Explainer videos can be included in the marketing strategy of any business. They can be used to educate, inform, and entertain the audience on different topics or issues. A business can use one explainer video on multiple marketing channels.

For example, an explainer video can be used on the landing page of a company’s website alongside being used on a website’s home page and product page. They can be shared via social media and other online platforms for maximum coverage.

Therefore, you may use an explainer video for online marketing to increase the conversion rates and sales of your business. The use of explainer videos has been found to boost the search engine results.

What is a storyboard? Why is it essential in an explainer Video?

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A sequence of drawings that projects a visual preview of each scene of an explainer video is known as the storyboard. Storyboarding is one of the main components of the pre-production stage of an explainer video.

It is considered as the visual script of an explainer video that offers clarity to people involved in the production process. An animator can ensure that the visuals remain focused on a client’s message if there is a storyboard. It enables an animator to finish a project on time and it has been used for animation for decades.

What is a storyboard?

A storyboard is regarded as the graphic organizer that plans the narrative. It becomes the visual representation of a script. It shows the scene-by-scene narrative flow of a video. Storyboards usually consist of hand-drawn sketches with notes written within the margins. It works like a map for the production team.

However, the storyboard contains no details concerning the background, colors, or character design. These elements are developed as part of project illustrations which are created once the storyboard has been confirmed.

The benefits of storyboarding in animated video production

Storyboarding is a vital step in the process of producing animated videos. Some of the advantages of storyboarding are –

Types of storyboarding

1. Animatic Storyboard

It takes time to develop an animatic storyboard since it involves animation. This type of storyboard helps an artist in planning out all the steps of making an animated explainer video.

2. Written Storyboard

The written storyboard is made from the pattern of the scenes that are going to take place in the final explainer video. It is made from the written narration of a scene. It contains no sketching and features no design of the characters which are supposed to be in an explainer video.

3. Thumbnail Storyboard

This type of storyboard contains texts from the script enabling an artist to develop a concept according to the script. The scenes are drawn later in a way that they can be paired with the text.

5 Steps to Storyboarding Your Explainer Videos

Step 1: Start with a script/voice-over

A storyboard cannot be created without a script or voiceover because it represents the message of an explainer video. After creating a 1-2-minute-long script, an animator breaks it according to the scenes. If there is a script for the explainer video, then an animator can review the storyboard and ensure that the video is being created according to the specified requirements.

Step 2: Align your storyboard with your goal and brand

The purpose of the second step is to ensure the delivery of the correct message through an explainer video. At this step, a storyboard artist and other members of the animation team are going to –

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Step 3: Draw your storyboard

Through creative illustrations, an artist can show how the story of an explainer video is supposed to be featured on the screen. The following tasks are carried out by the storyboard artist at this phase.

Step 4: Add the script and notes

The lines from the video script are added below each scene which enables the illustrators or shooters to flawlessly animate all scenes and helps the voice actors in understanding each scene.

Step 5: Be flexible and open to changes

After finishing the storyboard, an artist must,

The significance of storyboarding in an animated explainer video

The storyboard works as a draft of the final image that is supposed to be featured on the screen.

Conclusion

According to animation studios, storyboarding is a vital part of making animated explainer videos. The animation studios hire experienced storyboard artists for this task.

With a storyboard for an explainer video, the animators and other members of the team can ensure that the final product is going to be engaging while fulfilling the requirements of a client.

10 Factors affecting the cost of animated videos

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Animated explainer videos play a crucial role in digital marketing strategies these days. These videos have become an important tool for businesses to deliver complex ideas and messages to the audience in an engaging manner. The popularity and demand of these videos have increased over the past years due to this reason.

They are used for digital marketing and other purposes. However, creating a high-quality animated video is a substantial investment. You have to retain the service of a skilled animator. Therefore, it’s essential to have a clear understanding of the costs involved in developing animated explainer videos.

What is the cost of an animated explainer video?

The explainer videos are short and informative videos, such as how-to videos, product demos, or educational videos. They are made to explain a concept, service, or special features of a product to the viewers in an engaging manner.

In the explainer, videos, simple language, and visuals are used to ensure that the topic is comprehensible to everyone. The cost of developing explainer videos ranges from $5,000 to $35,000. It depends upon a variety of factors, such as the complexity of the content, or animation style.

Factors that affect the cost of explainer videos

1. Length

The cost of producing explainer videos depends largely upon their length. These videos can be categorized as short (last for 30 seconds to 1 minute), medium-length (last for 1-2 minutes), and long (last for 2-5 minutes).

It requires more time and effort to develop a lengthy explainer video. There may be a need for using complex animations or voiceover work. Therefore, the cost of developing explainer videos increases in direct proportion to their length.

2. The style of the animation

The style of animation also affects the cost of developing an explainer video. This type of video may be developed using –

In whiteboard animation, viewers watch static images being drawn on the screen. This animation style is simple yet engaging. The audience receives an explanation of the video through narration.

Animated graphic designs are known as motion graphics. In this scenario, several pieces of animation or digital footage are used to create the illusion of motion or rotation.

The media design and artistic technique are used to create the illusion of movement in a 2D environment.

This graphic technique uses motion to create computer-generated animated 3D images. The cost of creating explainer videos using motion graphics or whiteboard animation is less than the cost of creating explainer videos using 2D or 3D animation styles.

3. Refinement

The cost of making an explainer video also depends upon the level of refinement or detail used in the work. It is costlier to make animated videos with complex backgrounds and multiple characters in comparison to making animated videos with simple line work.

4. The Quality of the Voice over

The cost of making an explainer video also depends upon the quality of the voiceover. It has to be developed by a professional since the overall feel of the video content depends upon the quality of the voice-over. An explainer video may be developed without adding any voice-over. However, a video with a narration of the topic is more influential than a video without any voiceover.

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5. The Script of the Video

The script that is used to produce an explainer video also influences the overall cost. The production agency which is responsible for making a video usually includes the script in the package. Some production agencies do not include the script. Thus, clients must pay separately for the inclusion of the script.

6. Complexity

The complexity of making an explainer video is another factor that affects the cost of production. The videos with simple animations are less expensive than the videos with moderately or highly complex animations. Moderately or highly complex animated videos must be developed by skilled animators and different animators must work on different segments of the video. It takes longer to develop an explainer video with moderately or highly complex animation. The cost of developing such videos is high due to this reason.

How to choose an animated video production company?

The explainer videos with high-quality animation and voiceover can effectively deliver the message to the viewers and keep them engaged until the end of the video. Thus, you must carefully select the production company. Here are a few factors to analyze before making the hiring decision.

Conclusion

Explainer videos are a valuable investment. The value of these videos is likely to increase in the coming years. They can effectively communicate the messages to the audiences. The cost of making explainer videos depends upon a variety of factors, such as length, animation style, quality of voice-over, complexity, and details.

The cost of making explainer videos also depends upon the agency that takes on the project. The production companies are responsible for handling everything related to the making of animated videos. Therefore, the cost of making an explainer video depends upon the hourly rate of a production company as well as the skills and time required for the project.

Motion graphics vs. animation – explained with examples

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It’s hard to differentiate between the terms ‘motion graphics’ and ‘animation’ for the people who do not work in the animation industry. However, the motion graphics and animation significantly differ from one another.

When movement is added to static images, it is known as motion graphics. On the other hand, animation is a series of moving images that narrate a story. There are several other distinguishable features which we will address in this article.

What is motion graphics?

What is motion graphics - KrishaStudio

The animated graphics, which are created using motion design, are used to deliver any message to the viewers. A video containing motion graphics may or may not be entertaining.

This type of video is generally used to advertise, promote, or sell products or services. Motion graphics are also used to explain ideas. A few examples of motion graphics are –

What is animation?

What is animation - KrishaStudio

Animation is an umbrella term that covers the entire field of moving imagery, such as cartoons, typography, or motion graphics. Therefore, the animation may not exclusively mean ‘motion graphics’. However, motion graphics is one of the five styles of animation.

Stop Motion Graphics

In this style of animation, the frame-by-frame movement of figures or objects creates an illusion of movement.

Motion graphics

This subset of animation can turn a static image into a dynamic image for better visual impact on 

the audience.

Traditional Animation & 2D Animation

The 2D graphics are sequenced rapidly in this style of animation. This creates an illusion of lifelike movement. In traditional 2D animation, hand-drawn images are used for every frame of animation. These days, electronic tools are used to develop 2D images for animation.

3D Animation

In this style of animation, the graphics are modeled and then animated in a 3D environment.

What do they have in common?

Motion Graphics vs. Animation

1. Statistics vs. Narratives
Statistics vs. Narratives - KrishaStudio

Animation tends to be more captivating than motion graphics. Motion graphics are used to ensure that the delivery of instructions, selling points, or statistics has the maximum impact on viewers. On the other hand, a video with animated characters is used to narrate a story.

2. Simple vs. Complex
Simple vs. Complex - KrishaStudio

There is a need for fewer resources (compared to creating 3D or 2D animation) when creating effective motion graphics. For example, a pop-up title can be quickly created with little to no difficulty if you have the right software solution.

However, creating an engaging animated video does not just depend upon using the right type of software solution. It’s essential to be trained for this task alongside having ample resources. It takes months to create one video. Therefore, creating motion graphics is simpler than creating animation.

3. Reasonably Priced vs. Expensive
Reasonably Priced vs. Expensive - KrishaStudio

It is less expensive to create motion graphics in comparison to creating animation since creating motion graphics is simpler than creating animation. It also takes up less time.

4. 2D vs. 3D
 2D vs. 3D - KrishaStudio

The difference between 2D and 3D is another distinguishing feature between motion graphics and animation. The animated videos may be made of 2D or 3D graphics. However, the animated page titles, GIFs, or dynamic logos (a few examples of graphic motions) are made of 2D graphics.

The purpose of using motion graphics is to deliver a message that is comprehensible alongside being enjoyable and 2D graphics are better for logos, GIFs, page titles, or UI animation due to this reason.

Read More

WHAT ARE THE 10 ASPECTS OF MOTION GRAPHICS?

5. Specialization
Specialization - KrishaStudio
8. Re usability
 Reusability - KrishaStudio

The advertisements, graphic logos, explainer videos, and Infographics developed using Motion Graphics can be reused multiple times. It costs less to make amendments to the designs made of motion graphics when compared to making alterations to the animated videos.

9. Narrative Purpose
Narrative Purpose - KrishaStudio

The animated videos are used for storytelling which is not the main purpose of creating videos with motion graphics. These videos are created to capture audiences’ attention.

10. Illustrations VS Real-Life Footage

The shapes, texts, and images are used in motion graphics to properly illustrate the topic of a video. In animated videos, lifelike characters or footage are used to narrate a story or events.

Conclusion

Animation is suitable for projects that require lifelike animated characters as well as backgrounds. Motion graphics are suitable for projects that benefit from the use of simple animated shapes, texts, or images.