Top 9 corporate video production companies

BEST CORPORATE VIDEO PRODUCTION COMPANIES

Modern marketing has been redefined and transformed by video marketing, which has grown to be one of the most crucial tools in a digital marketer’s toolbox. 

Engaging and informative videos can help your company grow by increasing brand recognition and getting more leads. There’s a reason why corporate video production businesses are so popular these days. However, unless you’ve been living under a rock for the last few years, you’re already aware of this.

The problem is that videos aren’t magical. Creating a company video that regularly helps you achieve marketing goals takes a lot of know-how, talent, and experience, which aren’t always simple to come by!

To do that, you must look for specialists whose work truly yields results and corporate video creation services that stand out in several ways.

To assist you with that, we’ve put together a selection of 15 such businesses from which you can get some insight into the characteristics you should be looking for to make the best decision and get your search off to a good start.

Let’s get started!

1. KrishaStudio

KrishaStudio - Krishastudio

Hey there! Surprised to see us at the top? Yes, we are & why not add it? We believe in providing the best results to our clients and who knows us better than us? So, here we are! 

KrishaStudio is a leading video production company situated in Ahmedabad that provides a wide range of services. 

Our approach involves collaborating closely with clients to break down the silos that prevent brands from offering significant customer experiences. Krisha Studio’s mission and vision are centered on assisting your company’s growth! Our goal is to assist businesses in every sector in reaching their goals and growing. 

Why is KrishaStudio at the top? 

2. Yum Yum Video

Yum Yum Video - KrishaStudio

One of the top corporate video production firms, Yum Yum Videos provides a variety of video production services that help businesses come to life. With an average pricing range of $8,000, they are targeting a variety of businesses, including healthcare, I.T., construction, and financial services. Among their most notable clientele are Walmart, Red Bull, Amazon, Google, and Huawei. 

They make engaging corporate videos, live-action and animation videos, educational content, and promotional videos for startups and Fortune 500 corporations.

Why yum-yum video production company? 

3. Veracity Colab 

Veracity Colab - KrishaStudio

This corporate video production business consistently strives for narrative excellence. They are a reputable brand in the industry, specializing in corporate video animation and branded product videos. 

Their 10 years of expertise in video planning and production have made them a strong contender for corporate and mid-sized businesses seeking high-quality video content.  Adidas, eBay, Google, Adobe, and Epson are among their most important clients. 

Why veracity collab? 

4. Vidico 

Vidico - KrishaStudio

With an average beginning price of $5000, Vidico is another industry leader, providing best-in-class video creation services. 

They are interested in a variety of industries, including SaaS, Financial Services, E-commerce and retail, Seed Startups, Series Startups, Established Enterprise, Non-Profit, Industrial, and others.

Among their main clients are Spotify, Square, Airtable, Nutrislice, Treasury Prime, Koala, Digital Ocean, and others. They will understand your company’s objectives, provide outcomes that appeal to your target audience, and ensure unmatched quality. 

Pros of choosing Vidico

Additional Read

HOW TO MAKE YOUR CORPORATE VIDEO INTERESTING

5. Ninja Promo

Ninja Promo - KrishaStudio

Video production is only one of the numerous services NinjaPromo provides to assist businesses in reaching their objectives. You can rely on their team of creatives to bring any concept or narrative you wish to communicate to life. 

Some of the popular videos they create for their clients are Explainers, animation, motion graphics, brand videos, social media, 3D videos, interviews, TV commercials, live streaming, ads

NinjaPromo can supply content in a variety of formats and can personalize any project to your specific requirements. Their rigorous standards guarantee that nothing falls short when it comes to producing captivating end goods. 

6. Vireo video 

Vireo video - KrishaStudio

Vireo Video is a marketing firm that focuses on all things YouTube. Their team of YouTube-certified professionals can assist you with a variety of video-related services. They can optimize your videos by coming up with eye-catching titles and thumbnails, in addition to assisting you with the creation of a video marketing plan.  Your recently generated digital asset will be able to realize its full potential in this way. 

Their three-pronged approach helps you set up your social media accounts, where future videos will be posted, optimizing keywords, titles, descriptions, and closed captioning, and creating eye-catching thumbnails by using time-tested techniques.

7. Thrive Agency 

Thrive Agency - KrishaStudio

With its all-encompassing and imaginative approach to video storytelling, Thrive Agency stands out above other video production firms. Thrive Agency is an expert at creating visually stunning content that conveys a brand’s values and message. 

They don’t just make videos; they tell stories that engage and inspire their audiences. Thrive Agency’s dedication to telling compelling stories, along with their skill and meticulous attention to detail, establish them as leaders in the video production industry.

Their video production process starts with thorough pre-production preparation, which guarantees that every element of the video shot is well-planned for the best possible outcome. This degree of preparation distinguishes them in the cutthroat world of video production and demonstrates their dedication to efficiency and quality.

8. Directive Consulting 

Directive Consulting - KrishaStudio

Directive Consulting is a market leader in video solutions for SaaS and technology firms. Their expertise lies in crafting captivating short films that proficiently convey the worth of your company on every media. Their exclusive “Sizzle That Sells Tech” strategy guarantees that your videos are educational and engaging.

They are best suited for companies that are at the Midmarket or Enterprise level and some of the common types of videos produced are TV commercials, product explainers, ads, testimonials, and case studies. Their notable client base comprises Logikcull, Calendly, ContractPodAi, Extend, ZeroFox, Goody, Promethium, and Seagate. 

Why Choose Directive Consulting? 

9. Casual

Casual - KrishaStudio

Casual has been providing marketing video production services to many businesses for more than 20 years. They provide corporate videos, promotional videos, explainer videos, and other types of videos for Fortune 500 organizations.

Casual video production agency develops brand affinity and produces commercial results for influential businesses. From live-action to animated videos, Casual emphasizes the 5Cs: creativity, clarity, catalyst, cooperation, and consistency.

This video production company strategically targets a diverse range of industries, including Automotive, Business, Fashion, Education, Finance, Tech, and Real Estate. 

Why choose Casual? 

Conclusion

Having an excellent video to carry your message to the right audience is vital in today’s marketing landscape. And the only way to get one is to find a talented corporate video production company that can bring it to life! 

And, we hope this blog has given you crucial insights into the top 10 best video production companies that can help you level up your marketing game, boost your visibility and fulfill your business objectives. All the companies are good at what they do. You need to carefully analyze your business requirements, their work align the two to choose the right one for your business. 

If you are looking to understand how it works, what are the results and to get a free quote, KrishaStudio is here to help. We will thoroughly review your business needs and offer solutions accordingly to ensure relevant and satisfactory results. Good luck with your search for a corporate video production company that best fits your needs! And, to get a free quote, add some basic details and we will get back to you in no time. 

Level up your marketing game with a digital content strategy for videos

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You’re not alone if you’re looking for a video marketing guide.  79% of marketers who aren’t using video aim to implement a video strategy. Furthermore, 99% of people who use video now intend to use it more in the future. 

When it comes to consumer conversion, lead generation, and education, nothing compares to video marketing.

Brands must embrace video marketing – this is not a novel concept. What has changed is the importance of video on every platform and channel. 

Videos are important and have been skyrocketing in popularity. But this just won’t happen out of nowhere. You need to have a result-driven digital content strategy in place. 

If you are looking for hands-up in creating a personalized video marketing strategy for your business, then keep scrolling.  

This blog will cover everything, from basics to getting started and some effective tips to create a video marketing strategy. 

What is video content strategy? 

A video content strategy is a plan you make that identifies the kinds of videos you should make to connect with your target audience and accomplish your objectives.

Your video content plan is a component of your overall digital content strategy. It specifies the videos you will make, as well as the types of videos you will make and the topics you will cover.

Creating high-quality material consistently while adhering to a sound video marketing strategy will help you improve your video views. Higher conversions will come from more views combined with appropriate calls to action.

Why is video content so important?

Unlike any other type of content, video content makes your brand come to life. Video streaming has become a common occurrence in daily life due to the expansion of the internet. In recent years, an increasing number of people have begun streaming video on their laptops and mobile devices. In reality, people spent more than 1.1 billion hours last year watching live-streaming videos.

As a result, several businesses have begun to incorporate corporate video content into their marketing efforts.

The following are some advantages of video marketing for companies:

It’s unquestionably a win-win situation.

Even if your content marketing plan does not revolve around video, it is a good idea to vary the mediums through which you share content. If you rely solely on a blog or a specific social media platform, you’re throwing money away. 

By including another type of content marketing, such as video material, you can reach even more potential prospects.

How to make a video marketing strategy? 

1. Setting the goals for videos

Setting the goals for videos - KrishaStudio

Setting goals for your video is the first step in developing a video marketing plan. A video should ideally be made for each level of the marketing funnel. However, leading from the front is usually effective.

Here are some common stages of the marketing funnel: 

2. Know your audience well

Know your audience well - KrishaStudio

Having determined which level of the marketing funnel to target, the next step is to identify your target demographic. This is also a very important phase because a video that is made without a target audience in mind will probably not be well 

received. 

Here’s the tips on how you can identify your target audience: 

With the answers to these three questions, you’ll know not just who your target audience is, but also how to contact them.

3. What’s the narrative you want to impart? 

 What’s the narrative you want - KrishaStudio

To truly connect with your audience, you must first determine what your story is, what their story is, and how you will blend the two.

Their story will include an issue for which you have a solution. Your story will provide you with the legitimacy and credibility to assist them with their situation.

As you write your story, consider what emotions you want it to evoke in the reader. 

Consider what emotion you want your audience to feel when you compose your script. Understanding and tapping into the emotions that your target audience associates with success can assist you in bringing things full circle.

Everything from the objects and location to the colors and clothing will communicate this, so consider each aspect carefully!

4. Plan the content creation

Plan the content creation - KrishaStudio

Over time, a well-thought-out content production plan will save you both money and time. Examine your content creation and post-production alternatives. 

This consists of, but is not restricted to:

You’ll discover areas for improvement or things you overlooked the first time around as you work through the digital content strategy. Once a well-thought-out plan has been implemented, post-production can begin.

5. Post-video planning is as important! 

Post-video planning is as important! - KrishaStudio

In the realm of video marketing, post-production planning plays a pivotal role in maximizing the impact of your content. After content planning, consider the most effective distribution channels to reach your target audience. Whether it’s YouTube, social media platforms, or your website, strategic placement is key. 

Quick Tip: Optimize your video content for each platform by understanding the specific preferences and requirements of your audience on different channels. 

Additionally, have a well-thought-out promotion strategy in place. Utilize social media, email newsletters, and collaborations to amplify your video’s reach. By incorporating these elements into your post-product planning, you can enhance the visibility of your videos while creating a more interactive and connected experience for your viewers.

Additional Read

WHY VIDEO TESTIMONIALS ARE INCREASINGLY IMPORTANT FOR BUSINESSES? 10 REASONS EXPLAINED!

Here are 6 ways you can attract your audience with Video Content! 

1. How-to videos to better guide customers! 

How-to videos can be an excellent technique to better guide your people when it comes to using or consuming your product or service. How-to videos are a great approach to draw in potential consumers as many people use the internet these days to explore things they are interested in and gain knowledge. 

Since you are the one who knows your product the best, tell potential customers personally and increase their level of happiness. 

2. Utilize Client Testimonials to Build Trust 

Utilize Client Testimonials to Build Trust - KrishaStudio

Customer testimonial videos foster confidence among your customers. It is a type of video in which your previous customers discuss the effectiveness of your product, the benefits it provides, and its general quality.

Establishing trust and credibility among your customers is critical in this digital age, and testimonial videos do just that. 

Use storytelling strategies in your testimonial videos to talk about the customer’s individual experience with your product, the issue they were having previously, and how it helped them resolve it.

3. Create Awareness with Explainer Videos

Create Awareness KrishaStudio

Explainer videos serve as powerful tools for creating awareness by simplifying complex concepts and presenting information in an easily digestible format. Through a combination of visuals, concise narration, and often animation, these videos break down intricate ideas, products, or services into clear and engaging content. 

This type of content is particularly effective in introducing new products, demonstrating how a service works, or educating the audience about your brand’s unique value proposition. It enhances brand visibility and fosters a better understanding of what your brand has to offer.

4. Educate with Case Studies

 Educate with Case Studies - KrishaStudio

Case study videos serve as powerful educational tools by presenting real-world examples of your product or service in action. These videos provide a deep dive into specific scenarios, showcasing the challenges faced by your customers and how your brand effectively addressed those challenges. 

By featuring success stories and tangible results, case study videos offer valuable insights into the practical applications of your offerings. Case studies include the problem-solving process, making it an impactful way to educate your audience on the practical impact and value your products or services can bring to them.

5. Form Great Customer Relationships with Behind-the-Scenes Videos

Behind-the-Scenes Videos - KrishaStudio

Behind-the-scenes videos help you better connect with your customers. This transparency builds trust and relatability, as audiences appreciate the genuine, unscripted moments. 

Whether it’s a peek into your office culture, the creative process, or day-to-day operations, behind-the-scenes content creates a sense of familiarity and emotional attachment. This personal connection fosters a more loyal and engaged audience, as people feel a part of your brand’s journey and story.

6. Increase Retention with Product Videos  

Increase Retention with Product Videos  - KrishaStudio

These videos show off your product or service in action through demos. This kind of video is essential if you want to introduce your products to viewers and showcase the various qualities they have to offer. This is not to say that product videos should only be used at the beginning of the conversion funnel.

To improve retention, you can even incorporate them into your digital content marketing tactics. You can utilize a product introduction video to showcase its key characteristics and demonstrate how they solve the problems of your target market. 

Conclusion

Video marketing can be intimidating at first, but with a little effort and diligence, you can quickly develop high-quality video content that is unique to your business. Take one step at a time and continue to learn. You never know how a fresh approach or concept will enable you to achieve your objectives.

Now that you have a better knowledge of the objective and process of developing a video marketing plan, you are prepared to create your own. It’s critical to put your audience at the forefront of anything you do, from goal-setting to content development. 

We hope that this guide and a few pointers on digital content strategy will help you improve your consumer connections and step up your marketing game. 

However, if you are looking for professional assistance with video marketing strategy and creation, then Krisha Studio can help you out. 

9 Unforgettable About Us videos by leading brands

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We’ve all seen horrible corporate video examples: a formal office setting with someone awkwardly delivering a script appreciating their great firm line by line.

It almost feels like they’re attempting to persuade themselves of the film’s awesomeness rather than the viewer. 

However, for every terrible corporate video, there are a slew of good ones that inspire, educate, and excite. And, as the saying goes, always look on the bright side of things. 

An effective “About Us” video explains the company’s story, offers the information that’s needed, creates strong social proof, and makes it obvious what the brand stands for.

But this is a basic idea and the audience has seen a lot of these. So, apart from adding all the details, make sure to be unique and showcase what makes your brand different. 

If you are looking for the much-needed inspiration to create an engaging and targeted video – this blog is all you need. We will be covering some of the excellent corporate videos from some of the leading brands. Let’s get into it and create the best one for your brand. 

Also, boost your conversions and make your audience admire your business with compelling About Us videos. Let’s dig in and find out the best examples! 

What are corporate About Us videos, and why are they growing in popularity? 

A corporate “About Us” video is a visual and narrative representation of a company’s story, values, mission, and culture. It is a promotional video created to introduce the company to its audience, which could include customers, clients, investors, employees, and other stakeholders. 

The corporate “About Us” video has surged in popularity as a dynamic and effective tool for companies to convey their identity, values, and mission.

Instead of just reading about a company, you can watch a video that shows the people who work there, what they do, and why they love it. These videos often include interviews, scenes from the company, and stories from customers or employees. 

They’re also easy to share on the internet, making it a great way for companies to show off and get noticed. Overall, these videos are a cool and effective way for companies to share their story and make a good impression on everyone watching.

10 Creative About Us video examples that you should know about! 

1. HubSpot: About Us

Until now, you may have seen a lot of employee-focused About Us movies. However, this HubSpot video demonstrates that the company’s driving force—the owners, CEO, CTO, etc.—is what keeps the entire team focused and contributes significantly to the company’s growth. 

When we talk about the video, contains the interview as well as b-roll material from HubSpot offices and events. It contains unique animation, which makes the numbers appear more optimistic and appealing to the audience. It fosters brand loyalty and audience alignment while enhancing confidence in the company’s fundamental values. 

The video also demonstrates HubSpot’s belief in empowering individuals to learn and improve themselves, a mission that the company’s founders have instilled in every employee. 

2. Eagle Builders

Eagle Builders, a construction company, stands out as a compelling example of how a company video can go beyond showcasing specific projects and instead emphasize the company’s story and values. 

Unlike many construction companies that often highlight their completed projects, Eagle Builders takes a different approach by weaving their narrative into the forefront. The video cleverly incorporates elements of their family ties, emphasizing a strong sense of connection and shared values within the company – leading to increased honesty and transparency among the audience. 

Throughout the video, the emphasis is not just on the magnitude of their construction projects but also on maintaining the ethos of a family-oriented company. 

They have effectively communicated their message through interviews and behind-the-scenes shots that feature the people working collaboratively. The deliberate inclusion of these scenes showcases the scale of their construction endeavors while also humanizing the company, creating a relatable image.

3. This is Zendesk

In an about us video, a sense of humor may go a long way, especially if, like Zendesk, you deliver primarily digital services from a very normal office location.

As a Silicon Valley-based software company, one could reasonably assume that the main focus of Zendesk’s “About Us” film would be on experts striving to accomplish the intended goals. Instead, they show themselves to be a pleasant, enjoyable team that doesn’t take itself too seriously, and the strategy works.

This video has subtle humorous elements that make it highly engaging. Without boring the audience, the organization conveys information about its scope, location, culture, history, volunteerism, after-hours events, and much more.  

That’s amazing on its own, but the Zendesk video’s greatest achievement is how realistic it feels, which is the result of the combined impact of a lot of small details. These entertaining, captivating, and lively videos foster a closer connection between the audience and the company. 

4. Work/Life Balance at BambooHR

Among the top businesses, Bamboo consistently produces thought-provoking articles and videos.  

What’s the reason? 

The dynamic workplace environment that is difficult to find in other firms is the reason for their rising appeal.

BambooHR is a company that has turned its workplace into a happy place for both clients and staff. Additionally, they have flawlessly portrayed everything in their about video. This film differs from the traditional tone of the About Us video by providing cheerful non-work-related footage of staff members and highlighting them in the video.

Rather than presenting what employees do during their eight hours of office time, BambooHR chose to broadcast real-life videos of employees swimming, running, dining, and other activities.

It is undoubtedly a wonderful approach to entice individuals to join your firm rather than just work for it, because people want locations that offer more than just a workplace.

Additional Read

WHAT ARE THE BENEFITS OF MAKING AN ABOUT US VIDEO FOR BRANDS?

5. Microsoft

Corporate videos can be used to talk about your principles, but they can also be used to address changes that have occurred inside the company, particularly significant ones. It allows you to engage with your brand on a deeper level. This Microsoft rebranding is the greatest example if you’re searching for one. 

In their captivating corporate video, Microsoft discusses the rebranding they undertook for their Los Angeles office. Microsoft also includes interviews with the branding agency that assisted with the revamp, which is an interesting addition. It’s one of the best ways to verify the video and establish a deeper connection with them. 

Here’s a simple tip: If using outside testimony strengthens the point you want your audience to take away, feel free to use it in your corporate videos.

6. Apple – Inclusion & Diversity – Open

Apple should not be overlooked when discussing workplace cultures and companies. In addition to the unique “about us” video, Apple has an employee portrait video in which the staff members discuss their identities and values as Apple workers.

This is exactly what Apple accomplished in its video when the corporation discusses how its diverse workforce contributes to its unity.

Apple has created a touching film in which 68 employees from many nations, religions, personalities, and ideas come together to serve humanity. This is incredibly diversified, and insightful, and links the audience from many cultures, locations, personalities, and viewpoints. 

To put it briefly, Apple has established a global community to promote inclusivity within the corporation and a diversified workforce to cater to a range of groups. This touching video encourages viewers to join the Apple community to improve service, in addition to purchasing Apple products. 

7. Founders Brewing Co.: The Story

Some firms simply have more fascinating procedures, technology, and intimate knowledge to showcase behind the scenes. One of them is Founders Brewing Company.

Similar to a good beer, the honesty is also soothing. In this “about us” video, the team describes how they nearly closed the company before realizing what was best for them. Their excitement and dedication come across loud and clear, and it’s engaging. The video is far more interesting for the intended audience because of its strong storytelling. 

They’ve coupled simple authenticity with footage of their beer being created, stored, and distributed. The final product is a video that represents the company’s core principles of tradition, innovation, and friendship. 

8. Atlassian 

The business has a new video out discussing what makes its staff special and what sets it apart from the competition.

This film could easily get monotonous, but because of the contribution of so many enthusiastic employees, it’s gratifyingly direct. Swearing, laughing, hard effort, and relaxed play are all present in the video. The foundation is built on real people and what the company values mean to them.

This video demonstrates that the brand is confident enough to speak about it in depth, and how it affects how they work every day, which goes a long way toward generating trust in potential customers. It only goes to demonstrate that values are meaningless unless you can demonstrate how they impact your company.

9. DropBox 

We’ll begin with an example from Dropbox, which has one of the greatest about us videos for their company. 

Before you watch a video, keep the following disclaimer in mind: When you watch with an open mind, you’ll understand why doing something novel and unconventional can be so successful for any brand.

No, this video doesn’t feature any of the “real” Dropbox employees, but it does feature their voices over cute puppets in the vein of Muppets, giving viewers a very candid look at the team and their methods.

Although it may seem unique, this strategy helps bring out the best in each team member’s personality. Ironically, despite being puppets, they manage to come across as more real than the people in a ton of other dull corporate videos for brands.

Employee interview characteristics, tales, and asides are made into amusing depictions of what it’s like to work at Dropbox. It’s a very innovative one, and we loved watching it. 

To Conclude 

In conclusion, we have added the best examples of the 10 best companies with their remarkable “About Us” videos that demonstrate the power of visual storytelling in conveying a brand’s vision, mission, and offerings. 

These companies have successfully crafted narratives that go beyond the traditional, engaging their target audience on a deeper level. The key takeaway is the importance of relevance and connection with the audience, as an effective “About Us” video should resonate emotionally and authentically. 

For those seeking assurance and professional expertise in bringing their vision to life through compelling videos, connecting with a leading video production company can help you out. And, if you are looking for one – Krisha Studio can be your partner.

With a dedicated team of skilled professionals, Krisha Studio can help you transform visions into captivating “About Us” videos that leave a lasting impression and develop meaningful connections with the intended audience. Remember, a well-crafted “About Us” video that tells a story while creating a memorable experience that resonates with those who watch it.

What are the benefits of making an about us video for brands? 

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In today’s competitive digital landscape, when videos, social media, and sharing have become the standard, it is crucial for businesses to interact with customers on a deeper level. You may be wondering how to do this at this point. 

One of the most effective methods is to create an About Us video. In this blog post, we will go over the five advantages of creating an About Us Video for your company.

Regretfully, though, a lot of companies pay little attention to their website’s “About Us” section. Not only does “Google” recommend that websites have an extensive “About Us” page that facilitates online brand discovery for consumers. In fact, a lot of customers check the About Us page to find out information about a company that will assist them in determining whether or not to buy from them.

But, better late than never. But, if you are still wondering about the benefits of About Us videos, then this blog is all you need. 

Let’s get started. 

Why about us videos important for brands? 10 benefits explained! 

1. Boosts Your Online Presence

Boosts Your Online Presence - KrishaStudio

Having a strong and relevant online presence is more crucial than ever, especially when more and more people are turning towards social media and videos and stuff like that. 

Also, you can even share your About Us video on social media channels as well and because video content is so popular nowadays, it has better chances of sharability – rather than simple text or images. These videos tell the story of your brand in a way that’s easy to understand and enjoyable to watch. People on social media are more likely to stop scrolling and pay attention to a video, and when they like what they see, they might share it with their friends. This sharing is like a virtual word-of-mouth recommendation, helping your brand reach even more people. It will lead to stronger brand recognition and customer engagement. 

So, if you want to make a friendly and lasting impression on social media, an About Us video is your secret weapon.

2. It humanizes your brand

humanizes your brand - KrishaStudio

Have you ever checked a website and wondered whether it was genuine or not? You know, as you look around, you can’t help but wonder, “Is this site legit?” When you get to the About Us page, you discover that you are no closer to finding out if the website is legitimate than you were five minutes prior. 

It is that fast. A well-made “about us” video has the power to alter user impressions for everyone, including staff members and clients. 

Including an About Us video on the page provides a human touch to the website and can boost audience trust. In order to help the public feel a little more at ease about their decision to purchase from the website, the video gives the company a human face. 

So, if you want to add that feeling of legitimacy along with a human touch- an about us video is all you need.

3. Helps you with recruiting, as well! 

Helps you with recruiting - KrishaStudio

An amazing “About us” Video can help you with recruiting. 

If yes, then keep reading. If not, then also don’t stop because you might want in the future. 

When potential candidates learn that your organization is hiring, they will almost definitely visit your website and carefully review your “About Us” section. A video will allow potential employees to see your business culture in action and gain a sense of your personality.

A “about us” video will tell viewers a lot about your company’s culture and what it’s like to work there. In the end, you want new and existing staff members to contribute to your corporate culture, feel at home, and be enthusiastic about their work. Furthermore, a “about videos” section presents all the information that staff members require in a clear and visually appealing way. 

Including employees in the video is a terrific concept that has two benefits: it can demonstrate to potential candidates who your firm is and what kind of diversity and demographics you have, while also making your current employees feel valued.

4. It helps you build an emotional connection with your audience 

It helps you build an emotional connection - KrishaStudio

About Us, videos have the ability to evoke strong feelings in viewers in a manner that printed advertising just cannot. Videos are one of the most effective methods for establishing emotional relationships with clients. 

About Us Video helps you establish a human connection with your audience and humanize your brand. All of this leads to greater customer loyalty and repeat business. 

You can use your video to describe the history of your brand, your entrepreneurial experience, and the achievements and setbacks you have had. In addition to creating a personal connection and building audience trust, it will help your brand become more memorable and relatable to your target market. 

Video creates emotional responses from your viewers, which pushes them to perform the required action.  

Additional Read

10 TIPS ON HOW TO BUILD BRAND AWARENESS WITH VIDEO MARKETING

5. Helps you increase your visibility 

increase your visibility - KrishaStudio

After the home page, did you know that the “About Us” page is the second most visited page on a website? Seize the chance to provide your visitors with a more comprehensive understanding of your brand, regardless of what brought them to your website.

So, when they visit the About Us page, why not greet them with a one-of-a-kind About Us video for your audience? Definitely, it is an about us video for your brand, but it should be relevant to your target market – so that they will feel that instant and deeper connection with your brand. 

Having an appealing and relevant about us video will help you with your brand’s marketing, as it helps you stand out from the crowd and make a mark in this highly competitive market. 

6. It differentiates your brand(from the crowd)  

Differentiates your brand - KrishaStudio

In this truly saturated market, an About Us video serves as a powerful tool to distinguish your brand. Providing a visual narrative of your brand’s unique attributes, allows you to effectively communicate what sets you apart from competitors(that too in an easy and appealing manner). I mean, what’s better than this? 

This personalized approach helps you establish a deeper and more meaningful connection with potential customers and even potential candidates, offering them insight into the values and beliefs that drive your company. 

In a world where consumer choices are abundant, this differentiation can be the key to capturing the attention of your target audience, fostering trust, and ultimately, cultivating a loyal customer base. 

The storytelling potential of an About Us video creates a compelling platform to showcase the essence of your brand, leaving a lasting impression that extends beyond product features and services.

7. It explains your (vision, mission & core values)  

Explains your (vision, mission & core values)  - KrishaStudio

About Us video is also a useful tool to share your vision, mission, and core values of your brand with your target market, shareholders, employees, and everyone as a whole. Basically, it is effective and attractive to tell who you are and what your brand stands for!

By narrating why your business exists, you provide viewers with a deeper understanding of the driving force behind your brand. The video becomes a storytelling platform, allowing you to communicate the origin story, passion, and purpose of your business.

Through vivid visuals, narrative, and perhaps interviews with key team members, an About Us video creates a more personalized and emotive connection with the audience. This connection goes beyond mere product or service offerings, resonating with individuals who share similar values and beliefs. 

It helps you build trust with customers while even attracting like-minded professionals who align with your business philosophy. A win-win, Right? 

8. Improves SEO Rankings 

Improves SEO Rankings - KrishaStudio

Did you know that creating appealing about us videos for your brand can help you with marketing as well? 

First off, you can improve your SEO rankings by making an About Us video. Google gives websites with video content priority in its algorithms. According to studies, having a video embedded on your website increases your chances of ranking first on Google by 53 times. 

Video-rich websites have a higher chance of appearing on search engine results pages’ first page. Including a video about yourself on your website will also encourage people to stay on it longer, which helps improve search engine rankings.

Secondly, videos tend to attract more backlinks and social shares compared to text-based content. When other websites link to your video or users share it on social media, it can contribute to improved SEO rankings. 

9. It gives a glimpse behind the scenes

Gives a glimpse behind the scenes - KrishaStudio

About Us videos provide a sneak peek into the enjoyable aspects of your business, fostering a genuine connection with your audience. These glimpses behind the scenes reveal the raw and natural side of how things work at your end, showcasing the personalities and enthusiasm driving your brand. This authenticity attracts those who value transparency and honesty at the core. 

By offering viewers an insider’s look, you not only enhance relatability but also cultivate trust. In a world where personal connections hold significance, About Us videos serve as a potent tool, enabling your audience to choose your brand not just for products or services but for the authentic identity you present. 

It’s the human touch, the realness, and the relatable moments that make your brand stand out and resonate with potential customers.

10. It builds trust

Builds trust - KrishaStudio

Videos, particularly about us videos, play a vital role in addressing the skepticism of online consumers. Offering insights into your brand’s identity and purpose, these videos cultivate trust among customers and stakeholders. A substantial 57% of consumers credit videos with providing the confidence boost needed for online shopping decisions. 

This increased trust enhances customer relationships while also contributing to a higher return on investment (ROI), as reported by 89% of video marketers. In today’s digital landscape, the demand for videos extends beyond mere engagement; there’s a growing emphasis on clear, informative content that showcases products and services. 

Videos serve as powerful tools for storytelling and even establishing credibility, bridging the gap between businesses and consumers, and ultimately influencing positive actions that benefit the brand’s success in the market and even boost the ROI of the marketing.

To Conclude 

That concludes our list of the ten outstanding advantages of about-us videos for your company. We also hope that, at this point, you’ve realized how important it is to include an about us video in your business plan. An about us video can accomplish everything, from defining your company and gaining client trust to enhancing your web visibility and social media presence. 

It’s an excellent way to present your brand to prospective clients and highlight your core values. 

Here’s a quick tip for making a fantastic “about us” video for your business: One of the primary goals of a well-researched video strategy is to identify the values that your target audience appreciates the most and include them in your content. 

In need of a professional video production company? If yes, then you can schedule a consultation with Krisha Studio right away. We have a dedicated team of professionals who will understand your requirements and offer best-in-class end results. 

How to create a powerful testimonial video that converts?

How-to-Build-Brand-Awareness-with-Video-Marketing-10-Best-Tips-Explained-1

96% of people say they don’t trust advertisements. Isn’t that enormous?   

With an increase in social media and word-of-mouth recommendations, advertising’s effectiveness has suffered. Consumers now frequently turn to customer reviews when making purchases, be it an expensive software subscription or a mattress. 

This is where an effective testimonial video comes into play for your company.

These movies not only entice viewers to purchase but they are also well-liked by viewers. Here’s proof: 79% of customers have looked at a testimonial video to get information about a company, product, or service.

That’s not all, though. According to the same survey, two-thirds of consumers say that they are more likely to buy something after watching a testimonial film that shows how a product or service has helped someone similar to them.

If you are looking to find out more about why customer testimonial videos are important and how you can create the best one for your business, check out this blog. 

Why Create Customer Testimonial Videos?

A customer testimonial is a feedback from a previous client in which they discuss their experience with your company, product, or service.

Testimonials can be quite effective in attracting new consumers. According to studies, 92% of buyers check internet reviews before making a purchase, with nearly 90% of shoppers believing that assessment as much as a personal suggestion.

Positive customer reviews serve as social proof for brands, helping them gain the respect and confidence of prospective clients. This is especially true for video testimonials. 

Let’s understand with an example: How often do you check Yelp reviews of a business before visiting? And how many of those reviews were unreliable, a little ambiguous, or published by anonymous or untrustworthy individuals? 

Well, on the other hand – videos including customer testimonials are more detailed and interactive than textual reviews. They consist of actual customers that other consumers can see, hear, and rely on. Furthermore, a big portion of the audience prefers interactive video to monotonous feedback text.  A video can add an added dimension of authenticity and emotion to a client testimonial.

As you can see, when utilized properly, customer testimonial videos can help persuade doubting consumers and be utilized to highlight the advantages of products as well as the range of issues they can resolve.

Step-by-step process to create customer testimonial videos

1. Target the right buyer persona 

Target the right buyer persona - KrishaStudio

Customers are searching for products with obvious and tangible value after being bombarded with advertisements and marketing messages that don’t speak to them. How can you get into their thoughts and find out what they look out for in a testimonial video?

By examining your buyer personas to determine each consumer segment’s wants, objectives, values, difficulties, and pain points. 

By doing this, you’ll be able to more clearly define the message you wish to convey in each testimony. Furthermore, you will contact the appropriate customers and ask pertinent questions, resulting in a meaningful and captivating story with facts that resonate with each client category.

Make your video testimonial stand out by mentioning that particular consumer category. With the relevant buyer persona in mind and engaging video, you’ll be providing a clear and concise message, allowing people to make decisions more quickly.

2. Showcase a transformative experience through your video! 

Showcase a transformative experience - KrishaStudio

Movies with transformed characters are incredibly popular. Likewise, people adore companies whose testimonial videos produce a similarly life-changing experience.

Transformation depicts the customer’s life before and after utilizing your product. When you concentrate on transformation, your prospects will find it difficult to resist taking action on your testimonial video because they see their life after utilizing your product.

When it comes to transformation, you want an answer to any or all of the following queries through the testimonial video:

If you can convince prospects to determine with the featured customer and relate to their success story, you’ll be well on your way to minimizing sales cycle friction and speeding up the sales process. 

3. Choose your most successful customer for the testimonial video

Choose your most successful customer - KrishaStudio

Selecting the person who will be the star of a testimonial video is the first step towards its creation. Make sure to select a client with whom you have a good working relationship and who has benefited much from your business, service, or product.

Clear, measurable achievements will serve as an excellent talking point in your testimonial video, as well as persuade potential consumers to take action. 

Here are some of the reasons why choosing the most successful star can make all the difference: 

4. Plan for the video(Properly) 

Plan for the video - KrishaStudio

The amount of planning that goes into preparing the film is the difference between a common testimonial video and one that impresses your target audience.

After you’ve confirmed the client, it’s time to start planning the filming and editing of your testimonial video.

This project charter template can be used to establish the fundamentals of your testimonial film, such as objectives, roles & responsibilities, budget, and scope specifics. All the planning in the initial phase goes a long way and ensures desired results. 

Here are a few more points to consider when you’re planning for a testimonial video:

Additional Read

10 BEST TESTIMONIAL VIDEOS THAT SHOWCASES CREATIVITY & AUTHENTICITY!

5. Take many angles

In the days or weeks coming up to the recording, you should think about the many alternatives for the setting. Which would you prefer—indoors or outside? At the workplace or somewhere else in your city? or even at their house? And when does it seem to be the best?

Lighting is crucial in any video. Try to see how each option might look on camera by testing it out beforehand, if at all possible. However, the location and timing of your testimonial video also depend on the goods or services you are trying to sell. 

You must ensure that their face is visible and that their speech is clear. It also implies that the background shouldn’t be noisy at all. 

Once more, email the interviewee with the information as soon as you’ve settled on the time and place. In addition, following the shot, you should correctly prepare the edit to improve the quality and results of your testimonial video. 

6. The focus should be on your customers! 

The focus should be on your customers! - KrishaStudio

Making a video testimonial requires collaboration. Yes, you’re utilizing it to boost conversions, but there’s no reason you can’t also use it to highlight your incredible clientele!

Having your consumers introduce themselves at the beginning of your testimonial video is a terrific idea. Additionally, you ought to figure out how to put your clients at ease in front of the camera. Since most people find it awkward to be the subject of a camera, it’s critical to make the time necessary to let your client feel at ease. After they settle down, you can showcase your customers. 

Here’s why it’s critical to give your customers extra attention: 

So, make sure to give your clients much-needed screen time and be real throughout the video. 

7. Incorporate the (much-needed) depth through overlays! 

Incorporate the depth through overlays! - KrishaStudio

Breaking up long stretches of person-to-camera video in the editing process is a critical technique to prevent monotony in the customer testimonial video, boost interaction, and maintain viewer engagement. 

As we have previously discussed, incorporating diverse angles and scenes is effective, but adding text overlays can further enhance the video’s depth and appeal. The key to a successful testimonial video lies in its ability to tell a compelling story, and overlays play a crucial role in this. 

This one-of-a-kind approach segments the content into more digestible portions and injects personality and professionalism into the video. To take it a step further, businesses can integrate dynamic images or utilize online video editing tools, especially when visual elements are crucial to their message. 

These techniques break the monotony while ensuring that the video remains captivating, informative, and aligned with the brand’s identity and objectives.

8. Trim the video down

Trim the video down - KrishaStudio

Even if the substance of your video is excellent, it may be lost if the quality is bad or the video is too long. As a result, you’ll need to conduct a significant amount of post-production editing. If you leave the camera rolling during the interview, you will have to go in and do a lot of content editing. Remove any sections of the video that are repetitive, redundant, wrong, or bloopers. 

While a testimonial video might be amusing at times, the idea is for it to be a professional customer interview rather than a comedy film.

At the end of the day, you want a short, authentic, clear, and well-produced video. According to Animoto, 59.9% of people said that a video that was too long would discourage them from watching it. Whoa. In other words, ask all the questions you have prepared for your customers, but just use the best two or four answers for the final cut. In this situation, quality trumps quantity.

9. Don’t make it look fake

Don’t make it look fake - KrishaStudio

Fake and prepared videos put off potential customers. When you force your consumers to follow a script instead of telling their tales, you will lose credibility in your testimonial video, making it less interesting and relevant to your prospective clients.

This is not to say that engaging testimonial videos do not have a rough script. Using scripts allows your customers to express themselves clearly without having to be told how to do so.

Unscripted video testimonials help your prospects connect with your customers, improving their likelihood of converting. You should go into the video with a clear interview system, but you should never compel your customers to say anything or script them.

The impact of testimony lies in the fact that it is real and human—don’t diminish that by using overly prepared videos that feel rigid or fake. 

10. Repurpose the videos across multiple channels

Repurpose the videos - KrishaStudio

As soon as your video is ready for publication, submit it to the customer for a final evaluation. They should be satisfied with their testimony before it is distributed. It will once more increase their level of trust. 

Post it on your social media accounts, since these days, videos are frequently and widely shared on these platforms. You can share the whole clip on Facebook and a shorter version on Instagram and Twitter with a link to the complete version. 

Try adding it to your business’s website and using it in your email newsletter for subscribers to further boost the visibility of your testimonial videos and level up the authenticity of the video. The more chances there are for potential customers to watch the video, the more beneficial it is to your company. So, the essence lies in repurposing across multiple channels accordingly to get the best results. 

To Wrap things up!

Making an impactful testimonial video can help you build stronger relationships with your present clients in addition to increasing conversions. 

Utilize storytelling and best video production techniques to create compelling testimonial videos that can optimize your exposure to a wider audience and develop social proof.

A video testimonial can help you build your audience’s trust by showing how others like them use your product or service, while also elevating your social media game and increasing conversions and client loyalty. 

This not only uses social proof to convince people to buy, but it also allows viewers to imagine what your offer can bring them.

But, good things don’t just come along. A good testimonial video that strikes the right chord requires constant effort and professional guidance. If you are looking for a leading video production company, then Krisha Studio is your trusted partner for the same. We have a team of experts who can understand your business needs and offer customized video development services.