A complete and super effective guide you need to read before writing a video script

Discover everything you need to know about writing a video script in this comprehensive guide. From structuring your narrative to captivating your audience, elevate your scriptwriting skills with expert insights and strategies.

A complete and super effective guide you need to read before writing a video script

To start scriptwriting, one doesn’t need to possess the skills of an award-winning writer. Crafting a compelling video script can be both straightforward and engaging if you adhere to certain guidelines. Explainer video animations should strike a balance between being catchy and easy to understand to keep viewers engaged. In the realm of digital marketing, videos hold significant importance. Research indicates that videos garner more reach than text-based content, as the human brain tends to pay more attention to visual content. However, not all videos are guaranteed to make a lasting impression or achieve wide reach. Therefore, effective scriptwriting is essential to creating an engaging and impactful video.

Let’s explore these rules further:

Guide you need to read before writing a video script -KrishaStudio
  1. Avoid lengthy sentences: Too many words in a single sentence can clutter the screen and overwhelm viewers. Research shows that audiences prefer concise and easy-to-follow content in explainer videos.
  2. Steer clear of long lists: Including extensive lists in your script can make it challenging for viewers to follow along, detracting from the overall impact of the animation.
  3. Minimize promotional language: Overuse of promotional words can come across as insincere or pushy to viewers. It’s important to strike a balance and use language that reflects the credibility and authenticity of your brand without sounding overly promotional.
  4. Keep it concise: While it’s tempting to cover a lot of information, cramming too much into the script can lead to boredom for the audience. Focus on conveying key points succinctly, using minimal words to maximize impact.

Things you can follow

Things you can follow for writing script -KrishaStudio
  1. Indeed, crafting a script for explainer videos requires careful consideration of the video’s short duration and the audience’s preferences for concise content. Here are some key points to keep in mind:
  2. Keep it brief: With explainer videos typically lasting around two minutes, prioritize short sentences and straightforward language to effectively convey your message within the limited timeframe.
  3. Choose words wisely: While it’s essential to avoid overly promotional language, focus instead on addressing the pain points of your target audience. Identify a relatable problem and offer a solution through engaging and persuasive language.
  4. Foster a conversational tone: Write your script as if you’re having a one-on-one conversation with the viewer. This approach helps to establish a connection and keep the audience engaged throughout the video.
  5. Structure logically: Organize the information in a logical sequence to ensure clarity and coherence. Consider seeking feedback from others to gauge how the information flows and whether it effectively captures and maintains the viewer’s interest.
  6. Address a problem: Start your video by addressing a problem that resonates with your audience, then proceed to offer a solution. This approach not only captures attention but also provides value by offering actionable insights or solutions.

Time and word count

Now we have come to another important fact that you need to maintain while writing scripts for videos. You know that your target audience has very little time for you. So, within that small timeframe, you have to present the entire thing. We can give an effective suggestion when it comes to time and word count we can share a secret rule with you. And that is per each second, you can put 2.3 words.

  1. If you are going to make a 30-second video, you can put there 70 words.
  2. If you are going to make a 60-second video, you can put there 140 words.
  3. If you are going to make a 90-second video, you can put there 210 words.
  4. If you are going to make a 2-minute-long video, you can put 280 words.
  5. The rule or math is easy! You can easily calculate the total number of words from the above rule.
About KrishaStudio

So, when it comes to making an explainer video animation for your business purpose, you should follow all these things that we have discussed in the earlier sections. Or you can simply contact KrishaStudio today. It is one of the best companies out there to produce effective explainer videos in a budget-friendly manner. It has been serving a lot of clients over the years and maintaining a good client satisfaction rate. So, working with them means there’s a guarantee- you are going to get quality work!


KrishaStudio is a creative video production agency, crafting captivating and compelling videos. With our team of passionate storytellers and video experts, we bring your vision to life, helping you achieve your marketing goals through the power of video.

Ready to Expand Your Team?

Let's connect and discuss your hiring needs.

    Recent Articles

    Here are some common questions about KrishaStudio.

    Stay In The Loop!

    Subscribe to our newsletter and learn the latest digital trends.