How to increase ecommerce sales with video marketing

Learn how to increase e-commerce sales with video marketing strategies. From product demos to customer testimonials, discover effective techniques for engaging your audience and driving conversions in the competitive online marketplace.

How to increase ecommerce sales with video marketing
ecommerce video marketing

With fierce competition in every sector, it has certainly become quite challenging for all sectors to get ahead and gain attention. This is where video marketing can make a big difference.

Video marketing has become one of E-commerce businesses’ most effective digital marketing strategies. According to various studies, brands using video grow revenue 49% faster than non-video users. Videos have the power to engage customers, convert them into buyers, and boost sales with their visual appeal. In this detailed guide, we will discuss why businesses should leverage video marketing and how they can increase e-commerce sales effectively through different video content formats and strategies.

First, let’s understand the reasons why you should not think twice before investing in video marketing for your eCommerce and then take the steps to do it.

Why Should I Use Video In E-Commerce Marketing?

There are several compelling reasons why e-commerce businesses should integrate video marketing into their strategy. Below, we discuss some of the most effective ones that can give you the confidence to get started with the same right away. Take a look.

  1. Videos are highly shareable and help convey a brand’s message in an impactful manner. Viewers retain 95% of the visual information presented in videos.
  2. Video content results in 66% more qualified leads per year and better conversion rates for marketers.
  3. High-quality videos boost customer engagement, trust, and, ultimately, sales.
  4. Videos improve SEO and help rank higher on search engines. Websites containing videos are 50 times more likely to rank on search engine result pages.

So, these are why you must not think twice and consider using video for your eCommerce marketing. But, the question is how to get started with the same to gain significantly from the same. We have the answers for you. In the below segment, we discuss the most effective steps to help you get started with video marketing for your eCommerce business. Let’s dive in.

How can we increase e-commerce sales with video marketing?

Below are the steps you must consider following to increase eCommerce sales with video marketing. Read on.

1. Show Different Types Of People Using Your Products

It’s important to diversify your video catalog and portray people from different backgrounds, age groups, etc, using your products realistically. This helps more customers relate to your brand. Showcasing versatility in application scenarios also stimulates ideas for potential buyers. Ensure models look natural and comfortable with the products versus staged. Authenticity is key.

2. Prioritize Authenticity Over Production Value

While professional-quality videos are ideal, the primary focus should be on genuine, value-oriented content. Customers are smarter nowadays and see through pretentious marketing. Produce videos that feel real by focusing on the human stories behind a brand rather than glossy production elements alone. Share bloopers, behind-the-scenes footage, or DIY videos to build transparency.

3. Explain How Your Product Works

Explainer videos simplify complicated features or concepts for first-time buyers. Demonstrate how your products or services solve customer pain points through crisp overviews. Use annotations, zoom-ins, text overlays, etc, to spotlight key details while maintaining watchability. Explainer videos have over 80% higher conversion rates, helping boost sales.

4. Share Happy Customer Reviews/Testimonials

Hearing authentic reviews gives buyers social proof to feel confident about their purchase decision. Source testimonials through consumer surveys or social media by asking closed-ended questions about the experience. Edit multiple raw clips together honestly without embellishments. Highlight reviewer credentials or what was liked most about the product or service.

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5. Include Subtitles And Transcripts In Your Videos 

Providing closed captions and transcripts makes content accessible worldwide by transcending language barriers. It also aids search engine optimization since subtitles are readable text for bots. Use AI tools to auto-generate captions or outsource to professional captioning services for accuracy. Remember to proofread thoroughly before publishing for consistency across subtitles and audio.

6. Make Them High-Quality And Professional-Looking 

Professional, smoothly-produced videos are more credible and likely to be shared widely, bringing the brand more exposure. Use good lighting, background variations, and 4k resolution filming. Edit out glitches and optimize file sizes without compromising quality. Invest in high-end equipment and post-production techniques like graphics, animations, and royalty-free background music for polished videos. Quality highlights an e-commerce brand’s legitimacy.

7. Repurpose Videos Into Short, Shareable Formats 

Videos of different durations work better on distinct platforms – 60 seconds on Facebook, 2 minutes on YouTube, and 15 seconds on Instagram/TikTok. Repurpose long-form videos by extracting snippets highlighting key moments into shorter, discrete clips. Add relevant hashtags, calls-to-action, and templates matching platform styles. Promote across owned and influencer social media channels alongside other digital marketing campaigns for higher engagement rates.

Final Thoughts

So, video is a highly engaging multimedia format that can amplify e-commerce sales. Success lies in judiciously creating authentic, streamlined videos tailored for each sales and marketing objective – awareness, lead generation, and purchases. Experiment often, track engagement metrics, and optimize the video strategy based on customer behavior and feedback. With patience and perseverance, brands will reap the benefits of boosting sales through high-performing video content. So, make sure you connect with the right video marketer who can understand your audience and requirements and help you get the best outcome. Good luck!


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