If you are not harnessing the power of videos, you are missing a great opportunity. You can adapt from a wide range of explainer animation videos, which will help you achieve your goals. While launching any new products or services, videos are the best way of communicating the concept of the product to your potential customers.
In today’s digital world, every business, right from physical stores to eCommerce stores, needs to convey its offering in an innovative way that will inspire the target market. How? The explainer animation video is the answer. These videos are both informative and educational and help communicate the best that your company offers.
You can also use these explainer videos to increase your web traffic and generate a better return on investment (ROI). The article focuses on some of the ways of using explainer animation videos for your eCommerce business.
Explainer Videos: The Concept
An explainer video is an animated video that focuses on expanding several complex problems, products, and services of businesses to potential customers in the simplest way. The video will simplify any complicated theories and breaks them down into many simple ideas that customers can easily understand.
The explainer videos are around 60 to 90 seconds videos that help marketers reach the next level regarding selling, marketing, and explaining specific products and services the business is offering. Sometimes, it becomes complicated to stand out from the competitors, especially in the eCommerce market, without compelling content or a strong story. Although most people underestimate the power of storytelling in the digital marketing space, it is essentially vital. You require intense research, education, and experience while explaining fresh content, convincing your potential customers, being persuasive, and lead them to the final stage of the sales funnel.
Benefits of Using an explainer animation Video
Enlisted below are some of how an explainer animation video will help your eCommerce business:
Boosts Sales
In this modern era, everyone tries to post everything online, starting from pictures, a bunch of stories, and even second-hand items. Hence, using an explainer animation video for advertising the products of your eCommerce business will not cause much harm. Once your video is ready, you can upload it on any online platform, from YouTube, Instagram, Facebook, LinkedIn, LINE, and others.
Boosts SEO
While you promote your eCommerce site with a video, you increase your page’s rank in online sites. You can also place your company’s websites and pages using social media platforms to increase your audiences. Hence, using the video for advertising your site will help in boosting SEO.
Better Engagement with Extensive Viewers
Your audiences’ trust in your eCommerce will increase when your video includes a significant number of audiences on various platforms. The confidence grows when your audience understands that several people have their trust in your products and services. When you offer video to your customers, you provide a chance for your audience to review your products.
Ease of Understanding
Explainer Animation Video is short and exciting, which helps your audience to understand and digest the content quickly. Since they are easy to understand, your audiences are likely to remember most of the services, products, and messages your business offers.
Boosts Customers’ Trust
When your video several viewers, your audience starts believing in the products and services quickly. As your products and services reach more people, they would give you good feedback. Videos are the best and most comfortable ways of attracting consumers’ attention than any other advertisement tool or platform
Boosts Traffic
Videos are more engaging than pictures and texts. You can play with fonts, visuals, background music, animations, and sound effects while creating a unique video. You can even lead your video viewers to your eCommerce website, hence driving in more traffic. Videos are a great way to introduce your products and services to your potential customers and increase sales.
Easy and Rapid Transaction
According to a study, approximately 375 million people use their smartphones for various transactions. People prefer online shopping as it saves both time and energy. If you offer an online payment system, you will never have to worry about sales. However, your audience must know about it; else, they won’t make such transactions. How will you let your audience know about the facility? Yes, here’s when you need to upload an eCommerce or promotional video. The video will help grasp your audience’s attention, thereby explaining to them how you operate online.
Shareable Content
Approximately 53% of your viewers will share your eCommerce video for entertainment if it contains a good storyline, some humor, and great visuals. Shareable content helps in boosting brand visibility, as your viewers share your video on various social media platforms for fun. Furthermore, shareable content helps promote your brand as more and more people watch it, increasing brand awareness.
Most Trusted Explainer Animation Video Platforms
Enlisted below are some of the most trusted paltfor4ms for those who love creating unique and amazing videos. Each of these platforms functions differently. You can pick the most suitable one based on your eCommerce requirements and preferences. Let us have a look for a convenient platform for your eCommerce business.
Magisto
The software offers exclusive features for editing and creating explainer animation videos without much effort. Music libraries, text and titles, overlay, and other such filters are some of the features offered by the platform. Besides, Magisto offers three-dimensional effects, an audio equalizer, advanced text editing, and video stabilization. Furthermore, you are eligible to share your video on various devices, standard HD movies, and even televisions.
Camtasia
The software comes with exclusive features that help you design your xplainer animation video for your eCommerce website. Camtasia offers some great features, including screen and camera recording, music and audio, video effects, annotations, titles, callout, and several other features.
Screenflow
The software helps several professionals, right from educators, online trainers, vloggers, and marketers, in creating exciting videos for improving their job growth. Screenflow offers its video creators powerful video editing tools, large stock media libraries, high-quality videos, and several other features. The features offered by the platform are suitable for helping eCommerce companies in creating eye-catching videos.
How is Explainer Animation Video Beneficial for Advertising?
- Firstly, an explainer animation video has no limitations for advertising products in making accessible and engaging illustrations for global clients and audiences. Enlisted are some of the benefits of using explainer animation videos for your eCommerce products.
- Secondly, explainer videos offer a straightforward explanation of products and services in well-structured storyboards. Moreover, an explainer video helps in simplifying the delivery of messages for the audiences with a quick and understandable script.
- Thirdly, the creative idea of the creators of an explainer animation video makes your eCommerce products and services memorable for huge audiences. The creators can also break down complicated advertisements through the process.
- Fourthly, these videos freely illustrate complicated explanations of your products into creative and digestible ideas. As the video offers the audience an incredible illustration, you can attract more people to your site.
- Lastly, you can place the explainer video in any sales funnel. In the opinion of Miljana Mitic, social media is an ideal platform for hosting your eCommerce product video, and the explainer video is highly shareable. You can upload your eCommerce product explainer videos on any social media such as Facebook, YouTube, Instagram, and several other platforms.
Conclusion
Since videos are portable, and hence they gained immense popularity. One can watch a video simultaneously while carrying out other works. Therefore, you must not skip incorporating a video in your eCommerce marketing strategy if you own an eCommerce website, as these are highly informative and engaging. Designing a good video would help your brand achieve better business opportunities and drive more traffic to your website.
About KrishaStudio
KrishaStudio earned a reputation as one of the best video production companies, offering a wide range of animated video services to businesses across several industries. Our experts at the organization take time and effort to understand your needs and provide you with the best possible outcome. We offer your business illustrated and animated videos in different genres for social media and brand promotion. If your business requires a unique explainer video, feel free to contact us. We are always ready to help you achieve your goals.
