How to Use Storytelling Marketing In Corporate Video Production?
Krisha Studio | January 18, 2024 |
Table Of Contents
Table Of Contents
Corporate video production has gained more popularity in recent years, becoming one of the most powerful marketing tools. But how does a successful corporate video differ from the rest? The answer is in storytelling.
Storytelling has been a part of our culture for centuries. It entrances and captivates audiences. It creates a lasting impression. In essence, corporate video production has immensely embraced the aspect of storytelling in a bid to reach out to viewers at an emotional level and pass a message by way of understanding.
We are through with a day of simple product presentations and sales pitches. That is why modern consumers seek authentic and emotional content. This is where the storytelling in corporate video production kicks in. By using narrative techniques, companies can produce highly engaging videos that not only attract attention but also have a profound effect on their audience. In this post, we will touch upon the essence of storytelling in corporate video production and learn how it can help you enhance your marketing to new levels.
Using Storytelling in Corporate Videos
If you want to create a corporate video that grabs attention and leaves a lasting impression, here are essential steps to using storytelling effectively
1. Start with a strong hook
A corporate video has less than 5 seconds to catch the viewer’s attention from its opening. Begin with a very compelling hook that catches their attention immediately and makes them want to continue watching. You can do this by employing engaging images, asking an insightful question, or beginning with a relatable situation. The crux is that you need to hook your audience right from the start.
2. Create a concise story
A corporate video should have a definite and precise storyline that delivers the viewer on an adventure. Create a storyline that details the problem or challenge your company had, what was done to address it, and how well things turned out. This story is supposed to be based on how the product or service rendered by your company helped solve a problem or enhance the life of its customers. Keep the story short and pointed to keep viewers interested.
3. Define your message
Every corporate video must have a distinct and definite message that is consistent with your company’s values and objectives. Take time to succinctly describe what you would like your audience to gain from the video. It should be consistent in conveying your message – whether it’s promoting a new product, reinforcing brand identity, or inspiring action through the video.
4. Use the hero’s journey
In effect, the hero’s journey is one effective storytelling technique that should be used in corporate videos. This type of narrative involves a hero confronting adversity, dealing with difficulties, and emerging as changed.
In the case of a corporate video, your company or brand can be seen as the hero that will assist clients in resolving their problems. By featuring real-life scenarios or testimonials in which your products or services have made a tangible difference in people’s lives, you add credibility and emotional depth to the video.
When we use the hero’s journey, it is necessary to make your audience emotionally attach more to every step of a protagonist. This can be done by identifying shareable pain points, illustrating the transformative process, and underlining how you became a significant factor in their achievements. Creating an emotional connection with your target audience will allow you to make a lasting effect that they can remember long after seeing the video.
5. Cite actual individuals and examples
One way to make your corporate videos even more relatable is by using regular people and sharing their stories. By presenting the people who have benefited from your offerings, you give a human aspect that allows viewers to understand how your brand makes a difference in real life. It is always good to use a real-life case, whether it’s a customer testimonial or an employee success story because these improve the credibility of your video and reinforce your message.
For instance, a video about a tech company can have an interview with the customer who achieved outstanding results through your product. By making their journey more than just a marketing pitch, the video conveys such power to potential customers.
For all its strength, storytelling has the power to spark emotion, and that’s where making your corporate videos personal is key. Engage the audience by using storytelling techniques that include anecdotes, personal experiences, and stories relatable to them. You are also able to create trust by sharing personal moments or challenges you have come across as a business with your viewers.
For example, a video for a wellness brand can depict the founder telling her story of the transition to a healthier life and how their products contributed to it. This personal touch allows viewers to see the true passion behind this brand and brings it a sense of authenticity ®
7. Make use of high-quality audio and graphics
To capture your audience effectively through storytelling, the audio-visual components of corporate videos must be carefully observed.
Professional audio equipment will give you clear, crisp sound that communicates the message effectively and is therefore worth investing in. Additionally, incorporating visually appealing graphics, animations, and visuals can help bring your story to life. Visual elements can be used to illustrate points, provide data, or simply enhance the overall aesthetic of the video. This attention to detail will make your corporate videos stand out from the competition and leave a lasting impression on viewers.
8. Add a call to action at the end
No storytelling in a corporate video should be complete without a clear call to action. After captivating your audience with a well-crafted narrative, it is essential to guide them toward the desired next step. Whether it’s visiting your website, signing up for a newsletter, or contacting your sales team, a call to action ensures that your video serves a purpose beyond entertainment.
For example, at the end of a video promoting a new software product, you can include a call to action, prompting viewers to schedule a free demo. This not only engages potential customers but also helps you track the effectiveness of your video in generating leads.
So, storytelling has the power to transform corporate videos from uninspiring sales pitches to memorable, impactful experiences. By following the above pointers, businesses can effectively engage their target audience and drive their desired outcomes. So, the next time you embark on creating a corporate video, don’t forget to incorporate the power of storytelling.