The Detailed Guide to Corporate Video Production for Businesses!

Video is the most important element in your marketing mix. The marketing cuisine has many diverse flavors, and corporate videos have many benefits are one of the most powerful video content types. 

Video dominates the charts in the current era of digital entertainment. According to statistics, 54% of consumers prefer to watch videos from the companies or organizations they love and support. 

This is why businesses ranging from small start-ups to multi million-dollar corporations invest in corporate video production for external and internal company communications. 

The market has expanded to the point that more and more companies are looking for top-tier corporate video production services to boost their visibility among customers. 

With YouTube, Twitch, and other streaming platforms serving large audiences, businesses are now looking to advertise and market their products and services on these platforms.

Keep reading the blog to learn about the basics of corporate video production, including cost, do’s and don’ts. 

Let’s get started. 

What is corporate video production?

Corporate video production is a strong marketing tool that incorporates motion graphics and moving images (movies, 3D animation, and live-action) for use in the business world. 

Corporate videos are the ideal tool for showcasing enticing elements of your company that can draw in the customers you wish to attract. It helps you drive audience engagement, emotional effect, and brand trust among your audience. 

Corporate videos can help you influence, convey data, and communicate about upgrades and improvements when it comes to your product, services, or company as a whole. It includes incorporating creativity through the use of storytelling, appealing graphics, and professional production. 

In the digital age, corporate video production has undergone a certain transformation as commercials went online, corporate instructional videos on YouTube dominated watch times, and company websites featured everything from client testimonials to CEO interviews on web pages to boost time spent and credibility.

5 Reasons Why Corporate Video Production is Important For Your Business

1. Helps you explain complex things in a simpler manner

If you are explaining something complex to your customers, a video will help you reach and inform your target audience more effectively in just a few minutes. Videos can more quickly and effectively explain the most crucial specifics while also illustrating to potential buyers how a product or service works in an appealing manner. 

2. Increased conversion rates 

Corporate films help firms attract customers, boost traffic, and increase conversion rates. A study by CopyPress found that 51.9% of surveyed marketers believe that video offers the best return on investment (ROI). This kind of content fosters conversation and builds an emotional bond between the brand and its audience.

3. Establishing culture and branding through the video

Corporate videos can help your company define its culture and brand. Whether your firm has one employee or 100,000, these people are significant, and their stories are a tremendous asset to your branding and culture. You can showcase your company and its culture through engaging corporate videos, ultimately increasing confidence, trustworthiness, and conversion rates. 

4. Videos work for you 24/7

A video is not constrained by time or location. Potential consumers can view it at any time, anywhere, on any device, and it works for you around the clock. 

It’s your full-time salesperson, turning hesitant potential clients into devoted supporters! Your customer will watch and be redirected to your website or perhaps an application, leading to the desired results. 

Production Company vs. Freelancer: Whom should you hire to shoot? 

The decision of whether to hire a production company or a freelancer for your corporate video production services depends on various factors and the specific requirements of your project. 

Both options have their advantages and disadvantages. So, you need to understand your project’s needs and budget to help you make the right choice. 

To help you choose the best one, check out the few considerations below

Hire a Freelancer When

• You have a smaller project with a limited budget.
• You require specialized skills that can be found in a particular freelancer.
• You prefer a more personalized and direct collaboration with the person handling the corporate video production.
• You need someone who can be flexible with their time and schedule.

Quick-Tip: No matter which option you choose to move forward with, always make sure to review the portfolios, past work, and testimonials of both production companies and freelancers to get a better know-how of their skills, expertise, and knowledge and check if they fit with your project requirements. 

Also, after choosing – be clear with your requirements and establish a clear communication channel along with robust project management tools to get the best possible results. 

Additional Read

10 TYPES OF CORPORATE VIDEO PRODUCTION

The dos and don’ts of corporate video productions

Do’s 

• Plan your budget: Planning your budget for corporate video production is very important to put money in your control and still get the best results. So, determine every expense for corporate video production in advance and then work accordingly. 
• Make it concise: An excellent corporate video should be clear and interesting. Any unnecessary fluff can feed your viewers, and they will bounce. 
• Remember your target audience: Always keep your intended audience in mind. For instance, a clothing firm like Louis Vuitton wouldn’t discuss clothing affordability because their target market comprises wealthy individuals, and discussing low costs wouldn’t make sense. 
• Use diverse channels: Publish the video on several social networking sites, such as Instagram, LinkedIn, and YouTube. You can fix things with a little bit of repurposing. 
• Do add compelling CTA: A call to action is essential. It encourages the audience to take action. Even though your video is valuable and unique, your viewers will only find it entertaining to watch and will forget about it in no time.

Don’ts 

• Don’t make it all about you: Even though your corporate video should be about you, it shouldn’t be the only thing it contains. Instead of bragging about how fantastic the company is, concentrate on how it benefits the users. What issue does it address? How will it improve their quality of life? These kinds of videos work better.
• Don’t use low-quality images or videos: Your corporate video may appear unprofessional and inexpensive if it has poor audio and pictures. For a video that both looks and sounds professional, make sure you hire a professional.
• Don’t go overboard with effects: While making your video visually appealing is crucial, you shouldn’t use too many special effects or attempt to do too much in a single clip. Too many special effects might become annoying and distract from your main point.
• Don’t use complicated jargon: Jargon: Limit the amount of industry-specific jargon you use in your video. Make sure to speak in straightforward, clear sentences.

Corporate video Vs Promotional Video

Corporate and promotional videos are essential tools in marketing and communication strategies, but they serve different purposes and target different audiences. 

Here’s how these videos differ from each other

Corporate Video

A corporate video is a popular type of video created by a company or organization to represent its brand, values, mission, and overall identity. It is typically used for internal and external communications and is geared toward various stakeholders, including employees, investors, clients, and the general public. 

The main purposes of a corporate video include:

• Brand storytelling: These type of videos showcases the company’s history, achievements, and vision while helping to establish an emotional connection.
• Corporate culture: It highlights the company’s work environment, values, and commitment to its employees, which can be appealing to potential hires.
• Investor relations: Corporate videos communicate the company’s financial performance and future plans and are often used during shareholder meetings or investor conferences.
• Primary Focus: Corporate videos are generally more focused on long-term branding, reputation building, and maintaining a positive company image.

Promotional Videos

A promotional video is created specifically to promote a product, service, event, or specific campaign. Its main goal is to generate interest, attract potential customers, and drive sales or conversions. Promotional videos are often more product-focused and action-oriented. 

Key features of promotional videos include:

• Product demonstrations: These types of videos showcase the features and benefits of a product or service to encourage potential customers to make a purchase.
• Call to action: Promotional videos include a clear and compelling call-to-action (CTA), urging viewers to take immediate action, such as making a purchase, signing up for a newsletter, or attending an event.
• Short and engaging: Promotional videos are typically shorter than corporate videos, as their main purpose is to capture the audience’s attention within a short period of time.
• Use-case: Promotional videos are an effective tool for product launches, limited-time offers, sales events, or raising awareness about a specific campaign.

In summary, a corporate video focuses on conveying a company’s overall identity and values. In contrast, a promotional video is more product- or campaign-specific and aims to drive immediate action from the audience. 

How much does a corporate video cost?

The cost of a corporate video can vary widely, depending on several factors. There is no fixed price for a corporate video, as each project is unique and tailored to the specific needs and requirements of the client. 

Some key factors that can influence the cost of a corporate video are video length, the complexity of videos, distribution, changes in videos, tools, and equipment required, etc. 

Here are some general figures that you should be aware of:

• Basic Corporate Video: A simple corporate video with basic production quality, such as interviews or testimonials, and basic editing can cost around $1000 to $5000 and go up depending on the length and complexity.
• Medium-range Corporate Video: A more polished corporate video with professional production quality, multiple locations, some animations, and moderate post-production work might range from $10,000 to $30,000 or more.
• High-end Corporate Video: High-end corporate videos with high production value, complex animations, extensive post-production, professional actors, and custom music can cost upwards of $30,000 and go up to $50k or more. 

So are Corporate Videos Worth it?

Corporate videos can be the perfect tool to help you showcase your company, its values, products, services, etc., in an appealing manner. 

In fact, corporate videos are so successful that organizations that use them grow their income 49% quicker than companies that do not.

Corporate videos are the way to go if you want to grow your business and increase brand visibility. But keep all the do’s and don’ts that we have mentioned above in mind – while designing your corporate videos. 

Here’s why:

• Corporate videos help you establish a distinctive and genuine connection with your target market. 
• These short, appealing videos help you showcase complex information in an easy-to-understand manner. 
• These types of videos are easily shareable, which will help you generate increased brand visibility among your target audience. 
• Corporate videos are highly versatile and can be used for various purposes, such as marketing campaigns, internal training, investor relations, and public relations. 
• Video content can improve your website’s search engine rankings and drive more organic traffic, leading to increased conversions.

Corporate video production FAQ

Why should I hire a video production company for my corporate video production needs? 

The corporate video production company has the required expertise, skills, tools, equipment, and know-how to create best-in-class corporate videos for your personalized business requirements. 

The type of music you employ in your business video will be determined by the tone and message you are trying to convey. While you are introducing a new product, you need some curious music, and when it comes to introducing your team – you can use some calm music. 

Which type of music should I choose for a corporate video? 

The type of music you employ in your business video will be determined by the tone and message you are trying to convey. When introducing a new product, you need to play intriguing music, and when introducing your staff, you can play soothing music. 

What is the ideal duration of a corporate video? 

The duration of your corporate video will vary depending on a variety of elements, including the video’s goal and your target audience’s attention span. Generally, most business videos should be between two and three minutes long. Depending on your video needs, the duration of your videos can increase or decrease. 

What are some tips to consider before choosing a corporate video production company? 

Check out some tips below that you should consider before choosing a corporate video production company. 

• Expertise in the company
• The expertise of the team
• Portfolio and past work experience of the team
• Pricing of the company
• Client testimonials and reviews 

What are the most effective strategies to promote a business video?

There are several strategies to advertise your corporate video. You can advertise the video through email marketing, video marketing platforms, social media, your website, and other methods. To improve the effectiveness of videos, you must select the appropriate platform.

Conclusion

Here’s a wrap of everything you need to know about corporate videos. We have listed the basics, its benefits, the do’s and don’ts, and the difference between corporate videos and commercial videos.  

With this knowledge in hand, you are well-equipped to embark on a successful corporate video production journey, harnessing the storytelling potential of videos to strengthen your brand, foster meaningful connections, and drive your business forward in the ever-evolving digital landscape.

If you are looking forward to leveraging the power of corporate videos for your business requirements, then the leading corporate video production company, Krisha Studio, can help you out. 

Our team will understand your personalized business requirements and offer best-in-class corporate video production services.