Instagram claims that its advertising assists spread awareness and that its audience is very engaged. There are several choices available on the site, including photo advertisements, carousel ads, video ads, and ads on Instagram Stories—the latter two of which provide sight, sound, and motion to engage consumers further. Your Instagram video advertising can successfully enlighten people, enhance the likelihood that they will take action when prompted, and route visitors to your product pages with the correct guidance. Before beginning, you must choose the objective of your digital advertising plan and become familiar with the requirements for Instagram videos. Then, consider the key performance indicators (KPIs) we must monitor. Establish your goals first so that you can create content that suits them. Once you are clear on your goals, it is time to produce some popular Instagram videos.
Here are eleven recommendations for Instagram video advertising to encourage viewers to interact with your material:
Keep it Short
The attempt to make Instagram video advertising as smart as possible is among the biggest failures I’ve seen. They make lengthy films and utilize complex language in the subtitles in the hopes that it will increase conversion. But it just causes them harm. Keep your advertisements as straightforward as you can to maximize their effectiveness. It is because Instagram users like short videos.
Focus on a Single Theme or Topic
Let’s face it: You don’t want to overwhelm your viewers with a single video ad that promotes brand knowledge, shopping information, buy-now options, and product instruction. Over-promising your stuff is the quickest way to encourage readers to keep scrolling through your advertisement. As we just discussed, it’s crucial to integrate into a feed organically, but how do you achieve that? For marketing Instagram video ads, consider concentrating on a single theme.
Use Subtitles
The sound on your video may make it difficult for specific viewers to follow along because English is not the primary language of users, they are deaf or hard of hearing, or they choose to mute their gadgets when watching videos in public settings like the bus or subway. As a result, you should take action to increase these viewers’ ability to see your video adverts. Subtitles are a simple way to accomplish this. 91% of users will watch videos all the way through when subtitles are included, contrasted with just 66% of those who watch videos lacking subtitles or captions.
Focus on creating great content rather than making a sale
The sound on your video may make it difficult for specific viewers to follow along because English is not their primary language, they are deaf or hard of hearing, or they choose to mute their gadgets when watching videos in public settings like the bus or subway. As a result, you should take action to increase these viewers’ ability to see your video adverts. Subtitles are a simple way to accomplish this. 91% of users will watch videos all the way through when subtitles are included, contrasted with just 66% of those who watch videos lacking subtitles or captions.
Focus on creating great content rather than making a sale
The sound on your video may make it difficult for specific viewers to follow along because English is not their primary language, they are deaf or hard of hearing, or they choose to mute their gadgets when watching videos in public settings like the bus or subway. As a result, you should take action to increase these viewers’ ability to see your video adverts. Subtitles are a simple way to accomplish this. 91% of users will watch videos all the way through when subtitles are included, contrasted with just 66% of those who watch videos lacking subtitles or captions.
Make the first seconds count
Instagram users quickly browse through their feeds, so brands must create video ads that force people to stop, whether an Instagram story ad or a conventional Instagram video ad. Make sure your video’s first second contains enough movement so that even without sound, viewers can tell it’s a video instead of a still image. They won’t notice they missed anything if the first few moments are too subtle and make it look like an image.
Solve a problem
Instagram video advertising should state an issue and demonstrate how a particular good or service fixes it. You can establish an emotional connection with potential clients by recognizing an issue they face, which will pique their interest in the services you have to provide. Show customers how your service or product resolves that issue once you’ve caught their attention.
Create Attractive Thumbnails
You need to make a compelling thumbnail that encourages viewers to hit the play button if you want them to view your video advertisements. It may be accomplished quickly by identifying the problem that your advertisement will address for your target audience and providing the answer as overlay text. Other overlay components can be used to help the thumbnails stand out among the feed.
Include a clear call to action
We can all admit that searching for a hyperlink in an account’s bio is difficult. It is ineffective to take the long route from the profile description to the landing page. Finish the whole circle in the same video, and always include a Learn More button at the end of your Instagram video ads.
Use visual consistency
It is recommended that brands maintain the momentum with related material to the advertisement. The same applies to the entire advertisement. It comprises the video’s colour scheme, visual design, and musical score. Each seemingly little detail significantly impacts the video in its entirety. Users will scroll over the video if it appears unauthentic or the message it conveys does not correspond to your brand identity.
Optimize your landing page for mobile
The company must ensure that landing pages linked to a video ad’s call to action are mobile-friendly. Mobile devices are used most frequently to access Instagram. Nothing is worse than tapping “Learn More” and being taken to a page that isn’t suitable for your device. When you make it impossible for your user to use any feature through a mobile device, you lose that user.
My top ten suggestions for making effective Instagram video advertising increase sales are here. Make sure to follow all of the instructions outlined here if you wish to make sure that your ads produce the highest ROI possible. Even though it may take some time to do all this labor, you will be happy with the outcome. The more time your potential customer spends watching a video ad, the more likely they will become familiar with your brand.
In conclusion, mastering Instagram video advertising is not just about creating content; it’s about crafting engaging, concise, and impactful messages that resonate with your audience. By keeping videos short, focusing on a single theme, incorporating subtitles, prioritizing content quality over direct sales, making the first seconds count, solving a real problem, creating attractive thumbnails, including a clear call to action, maintaining visual consistency, and optimizing landing pages for mobile devices, brands can significantly enhance their engagement and conversion rates on Instagram. Remember, the key to successful Instagram video advertising lies in understanding your audience, creatively addressing their needs, and seamlessly integrating your message into their daily scroll. By following these recommendations, you’re not just advertising; you’re connecting, educating, and inspiring action. Let these principles guide your strategy, and watch as your brand’s presence on Instagram transforms into a dynamic, engaging, and profitable platform.