What are the benefits of making an about us video for brands? 

Learn about the powerful benefits of About Us videos for brands. From humanizing your brand to establishing credibility, explore how these videos can effectively communicate your brand's story and values to engage and resonate with your audience.

What are the benefits of making an about us video for brands? 
KrishaStudio
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In today’s competitive digital landscape, when videos, social media, and sharing have become the standard, it is crucial for businesses to interact with customers on a deeper level. You may be wondering how to do this at this point. 

One of the most effective methods is to create an About Us video. In this blog post, we will go over the five advantages of creating an About Us Video for your company.

Regretfully, though, a lot of companies pay little attention to their website’s “About Us” section. Not only does “Google” recommend that websites have an extensive “About Us” page that facilitates online brand discovery for consumers. In fact, a lot of customers check the About Us page to find out information about a company that will assist them in determining whether or not to buy from them.

But, better late than never. But, if you are still wondering about the benefits of About Us videos, then this blog is all you need. 

Let’s get started. 

Why about us videos important for brands? 10 benefits explained! 

1. Boosts Your Online Presence

Boosts Your Online Presence - KrishaStudio

Having a strong and relevant online presence is more crucial than ever, especially when more and more people are turning towards social media and videos and stuff like that. 

Also, you can even share your About Us video on social media channels as well and because video content is so popular nowadays, it has better chances of sharability – rather than simple text or images. These videos tell the story of your brand in a way that’s easy to understand and enjoyable to watch. People on social media are more likely to stop scrolling and pay attention to a video, and when they like what they see, they might share it with their friends. This sharing is like a virtual word-of-mouth recommendation, helping your brand reach even more people. It will lead to stronger brand recognition and customer engagement. 

So, if you want to make a friendly and lasting impression on social media, an About Us video is your secret weapon.

2. It humanizes your brand

humanizes your brand - KrishaStudio

Have you ever checked a website and wondered whether it was genuine or not? You know, as you look around, you can’t help but wonder, “Is this site legit?” When you get to the About Us page, you discover that you are no closer to finding out if the website is legitimate than you were five minutes prior. 

It is that fast. A well-made “about us” video has the power to alter user impressions for everyone, including staff members and clients. 

Including an About Us video on the page provides a human touch to the website and can boost audience trust. In order to help the public feel a little more at ease about their decision to purchase from the website, the video gives the company a human face. 

So, if you want to add that feeling of legitimacy along with a human touch- an about us video is all you need.

3. Helps you with recruiting, as well! 

Helps you with recruiting - KrishaStudio

An amazing “About us” Video can help you with recruiting. 

  • Are you expanding your workforce? 
  • Do you want to diversify your offering and hire the best ones for the same? 
  • Are you looking for a replacement?

If yes, then keep reading. If not, then also don’t stop because you might want in the future. 

When potential candidates learn that your organization is hiring, they will almost definitely visit your website and carefully review your “About Us” section. A video will allow potential employees to see your business culture in action and gain a sense of your personality.

A “about us” video will tell viewers a lot about your company’s culture and what it’s like to work there. In the end, you want new and existing staff members to contribute to your corporate culture, feel at home, and be enthusiastic about their work. Furthermore, a “about videos” section presents all the information that staff members require in a clear and visually appealing way. 

Including employees in the video is a terrific concept that has two benefits: it can demonstrate to potential candidates who your firm is and what kind of diversity and demographics you have, while also making your current employees feel valued.

4. It helps you build an emotional connection with your audience 

It helps you build an emotional connection - KrishaStudio

About Us, videos have the ability to evoke strong feelings in viewers in a manner that printed advertising just cannot. Videos are one of the most effective methods for establishing emotional relationships with clients. 

About Us Video helps you establish a human connection with your audience and humanize your brand. All of this leads to greater customer loyalty and repeat business. 

You can use your video to describe the history of your brand, your entrepreneurial experience, and the achievements and setbacks you have had. In addition to creating a personal connection and building audience trust, it will help your brand become more memorable and relatable to your target market. 

Video creates emotional responses from your viewers, which pushes them to perform the required action.  

Additional Read

10 TIPS ON HOW TO BUILD BRAND AWARENESS WITH VIDEO MARKETING

5. Helps you increase your visibility 

increase your visibility - KrishaStudio

After the home page, did you know that the “About Us” page is the second most visited page on a website? Seize the chance to provide your visitors with a more comprehensive understanding of your brand, regardless of what brought them to your website.

So, when they visit the About Us page, why not greet them with a one-of-a-kind About Us video for your audience? Definitely, it is an about us video for your brand, but it should be relevant to your target market – so that they will feel that instant and deeper connection with your brand. 

Having an appealing and relevant about us video will help you with your brand’s marketing, as it helps you stand out from the crowd and make a mark in this highly competitive market. 

6. It differentiates your brand(from the crowd)  

Differentiates your brand - KrishaStudio

In this truly saturated market, an About Us video serves as a powerful tool to distinguish your brand. Providing a visual narrative of your brand’s unique attributes, allows you to effectively communicate what sets you apart from competitors(that too in an easy and appealing manner). I mean, what’s better than this? 

This personalized approach helps you establish a deeper and more meaningful connection with potential customers and even potential candidates, offering them insight into the values and beliefs that drive your company. 

In a world where consumer choices are abundant, this differentiation can be the key to capturing the attention of your target audience, fostering trust, and ultimately, cultivating a loyal customer base. 

The storytelling potential of an About Us video creates a compelling platform to showcase the essence of your brand, leaving a lasting impression that extends beyond product features and services.

7. It explains your (vision, mission & core values)  

Explains your (vision, mission & core values)  - KrishaStudio

About Us video is also a useful tool to share your vision, mission, and core values of your brand with your target market, shareholders, employees, and everyone as a whole. Basically, it is effective and attractive to tell who you are and what your brand stands for!

By narrating why your business exists, you provide viewers with a deeper understanding of the driving force behind your brand. The video becomes a storytelling platform, allowing you to communicate the origin story, passion, and purpose of your business.

Through vivid visuals, narrative, and perhaps interviews with key team members, an About Us video creates a more personalized and emotive connection with the audience. This connection goes beyond mere product or service offerings, resonating with individuals who share similar values and beliefs. 

It helps you build trust with customers while even attracting like-minded professionals who align with your business philosophy. A win-win, Right? 

8. Improves SEO Rankings 

Improves SEO Rankings - KrishaStudio

Did you know that creating appealing about us videos for your brand can help you with marketing as well? 

First off, you can improve your SEO rankings by making an About Us video. Google gives websites with video content priority in its algorithms. According to studies, having a video embedded on your website increases your chances of ranking first on Google by 53 times. 

Video-rich websites have a higher chance of appearing on search engine results pages’ first page. Including a video about yourself on your website will also encourage people to stay on it longer, which helps improve search engine rankings.

Secondly, videos tend to attract more backlinks and social shares compared to text-based content. When other websites link to your video or users share it on social media, it can contribute to improved SEO rankings. 

9. It gives a glimpse behind the scenes

Gives a glimpse behind the scenes - KrishaStudio

About Us videos provide a sneak peek into the enjoyable aspects of your business, fostering a genuine connection with your audience. These glimpses behind the scenes reveal the raw and natural side of how things work at your end, showcasing the personalities and enthusiasm driving your brand. This authenticity attracts those who value transparency and honesty at the core. 

By offering viewers an insider’s look, you not only enhance relatability but also cultivate trust. In a world where personal connections hold significance, About Us videos serve as a potent tool, enabling your audience to choose your brand not just for products or services but for the authentic identity you present. 

It’s the human touch, the realness, and the relatable moments that make your brand stand out and resonate with potential customers.

10. It builds trust

Builds trust - KrishaStudio

Videos, particularly about us videos, play a vital role in addressing the skepticism of online consumers. Offering insights into your brand’s identity and purpose, these videos cultivate trust among customers and stakeholders. A substantial 57% of consumers credit videos with providing the confidence boost needed for online shopping decisions. 

This increased trust enhances customer relationships while also contributing to a higher return on investment (ROI), as reported by 89% of video marketers. In today’s digital landscape, the demand for videos extends beyond mere engagement; there’s a growing emphasis on clear, informative content that showcases products and services. 

Videos serve as powerful tools for storytelling and even establishing credibility, bridging the gap between businesses and consumers, and ultimately influencing positive actions that benefit the brand’s success in the market and even boost the ROI of the marketing.

To Conclude 

That concludes our list of the ten outstanding advantages of about-us videos for your company. We also hope that, at this point, you’ve realized how important it is to include an about us video in your business plan. An about us video can accomplish everything, from defining your company and gaining client trust to enhancing your web visibility and social media presence. 

It’s an excellent way to present your brand to prospective clients and highlight your core values. 

Here’s a quick tip for making a fantastic “about us” video for your business: One of the primary goals of a well-researched video strategy is to identify the values that your target audience appreciates the most and include them in your content. 

In need of a professional video production company? If yes, then you can schedule a consultation with Krisha Studio right away. We have a dedicated team of professionals who will understand your requirements and offer best-in-class end results. 

KrishaStudio
KrishaStudio

KrishaStudio is a creative video production agency, crafting captivating and compelling videos. With our team of passionate storytellers and video experts, we bring your vision to life, helping you achieve your marketing goals through the power of video.

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