Why make animated videos an integral part of social media marketing strategy

Explore why animated videos are crucial for maximizing the impact of your social media marketing efforts. Boost engagement and drive results with captivating visuals!

Why make animated videos an integral part of social media marketing strategy

Currently, there are 3.499 billion active social media users across the globe, and each user has 7.6 social media accounts on average. Therefore, it is possible to reach and influence a large audience through social media marketing. Around 90% of marketers believe that social-media marketing optimizes a business’ online traffic, recognition, and sales at a moderate expense and within a short time frame. With the help of an animated video, you can maximize the benefits of social-media marketing.

Prominent molecular biologists and other experts believe that vision is the dominant sense of most human beings. It takes up around half of the brain’s resources. Therefore, the human brain can process any video content 60,000 times faster than text-based content. That is why around 90% of the data transmitted to the brain is visual, and 65% of the people are visual learners.

The ‘picture superiority effect’ (pictures/images are easier to remember than texts) is another reason behind the popularity of visual content on social media platforms. For example, more than 4 billion videos are streamed every day on Facebook. If you can harness the power of video content, then you can correctly utilize the potential of social media marketing. The experts of a recognized animated video creation service, such as KrishaStudio, can help you make the most of social media marketing using animated video content. The following points may show you how animated videos can benefit your business.

Grab the Attention of Maximum Viewers

The majority of conventional marketing ads are considered to be intrusive. Hence, entertaining animated videos can grab the viewers’ attention quicker than these advertisements. It is also possible to deliver a message in a short period of time when using animated videos. Internet users have short attention spans, and there is no shortage of entertainment on the Internet. Therefore, animated videos can be the best tool if you want to grab the attention of a maximum number of viewers on a social media platform.

Easing the Complexity

Some issues or topics may seem complex or dull when being narrated using text-based content. Even live videos may fail to simplify the facts or make a topic seem engaging. It is possible to simplify or add fun to any topic when using animated characters. The professionals of an animated video creation service, such as KWT Studio, can make these characters do anything to make any topic seem interesting or to simplify the facts. It is also possible to use animated characters to make interesting videos on any topic.

Rejuvenating Childhood Memories

It is hard for anyone to resist the appeal of cartoon characters, as these characters bring back childhood memories for everyone. These memories can fill the viewers with joyous feelings. Therefore, animated videos can be more convincing the live videos and can increase the conversion rate or drive a maximum number of viewers through the sales funnel.


By the end of 2019, consumer internet video traffic will account for 80% of all internet traffic. Therefore, video content will dominate the Web. In this scenario, you can reach and influence a maximum number of viewers if you use the animated video as a part of your social media marketing strategy. These videos can bring maximum leads to your business and can increase your visibility, thriftily.


KrishaStudio is a creative video production agency, crafting captivating and compelling videos. With our team of passionate storytellers and video experts, we bring your vision to life, helping you achieve your marketing goals through the power of video.

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