Healthcare isn’t just any other service provider industry. You are not providing services, you are changing and saving lives.
But today, it’s harder to connect with people. There’s a lot of misinformation out there, face-to-face time is limited, and medical information can feel overwhelming and hard to understand.
That’s where video marketing steps in. However, healthcare video production require a strategic approach that guides viewers in the right direction and is easy and accessible.
Videos in healthcare help with:
- Walk patients through complex treatments in simple, comforting language
- Show the real faces behind your care—your doctors, nurses, and staff
- Train teams with consistent, high-quality content
- Dispel myths and misinformation with clarity and authority
So, how can you use video in a way that truly moves people and makes an impact?
In this blog, we’ll discuss the Top 5 Corporate Healthcare Video Types that every healthcare business needs to connect, educate, and build trust in human and impactful ways.
Did you know that in healthcare, 68% of patients say explainer videos help them better understand medical procedures, compared to 39% who rely on text-based brochures?
Additional Blog
8 Best Examples of Healthcare Marketing Video
5 Types of Healthcare Corporate Video Types You Need to Know in 2025!
With growing digital demands, limited in-person time, and the rise of patient-centered care, the right video content can bridge gaps, build trust, and boost engagement across every touchpoint. In this blog, we’ll break down the top 5 healthcare corporate video types every healthcare business needs to stay relevant, effective, and connected.
1. Patient Education Videos
Type: Educational Videos
Funnel Stage: Awareness/Retention
Patient education videos are informative videos that educate patients about specific health concerns, treatments, and wellness suggestions in an understandable and interesting manner.
Benefits of patient education videos:
- Breaks down medical jargon into easy-to-understand visuals.
- Helps patients retain key health information more effectively.
- Shows what to expect to ease before procedures.
- Boosts compliance by clearly explaining the why and how of care plans.
- Answers common questions outside of consultations.
- Patients can watch at their own pace, on their schedule.
- Equips patients to participate confidently in their care.
- Transparent, human-centered content strengthens patient-provider relationships.
- Motivates preventive care like screenings and lifestyle changes.
- Replaces internet myths with expert-verified guidance.
Examples: Examples of patient informational videos include explainer videos, How-to/tutorial videos, Animated medical videos, FAQ videos, etc.
2. Medical Training Videos
Type: Educational Videos
Funnel Stage: Training/Retention
Medical training videos are curated to educate healthcare professionals—doctors, nurses, and support staff—on medical procedures, equipment usage, protocols, and soft skills in an easy, accessible, creative, and visually appealing manner.
Benefits of medical training videos:
- Reduces training costs and time compared to in-person sessions.
- Ensures up-to-date instruction aligned with current medical standards.
- Supports remote and on-demand learning for busy professionals.
- Boosts staff confidence and competence in clinical tasks.
- Enhances the onboarding experience for new hires.
- Minimizes errors by reinforcing best practices.
- Promotes continuous professional development and certification.
Examples: Examples of medical training videos include procedure demonstrations, equipment usage tutorials, emergency response training, patient communication role-plays, etc.
3. Facility Tour Videos
Type: Promotional Videos
Funnel Stage: Awareness/Consideration
Facility tour videos are a popular healthcare corporate video type that people love. These are visual walkthrough videos to showcase the healthcare environment, services, staff, and technology. It helps patients and visitors feel familiar, reassured while reducing stress and anxiety. This also helps the potential hires and onboarding staff to explore the workspace, meet the team, and get a vibe of the culture right from the start.
Benefits of facility tour videos:
- It builds trust by offering a top-to-bottom transparent look into the facility.
- Eases patient anxiety by familiarizing them with the surroundings and what it feels like.
- Highlights key departments, amenities, and advanced equipment – building credibility and reputation among viewers.
- It enhances online presence and strengthens brand image.
- Improves patient experience and satisfaction from the start.
- Supports virtual visits for patients unable to tour in person.
Examples: Some of the most common and popular examples of facility tour videos include hospital walkthroughs, clinic introductions, wellness center overviews, and specialized unit showcases.
4. Doctor & Patient Testimonials
Type: Testimonial Videos
Funnel Stage: Consideration/Decision
Another crucial type of video that healthcare companies should consider is doctor and patient testimonial videos. It features real experiences and stories that highlight the quality of care, successful outcomes, and the human side of healthcare, helping to build trust and emotional connection with potential patients.
Benefits of doctor & patient testimonial videos:
- Establishes credibility and trust through authentic, real-time, relatable stories.
- Builds emotional trust and reassures potential patients.
- Highlights the expertise and care of the medical staff.
- Improves conversion and strengthens the healthcare brand with real voices and outcomes.
- Humanizes the healthcare experience through personal perspectives.
- Encourages word-of-mouth marketing in a visual, shareable format.
- Supports reputation management and online reviews with visual proof.
Examples: Some of the prominent examples of doctor & patient testimonial videos include recovery stories, treatment success journeys, provider highlights, family member experiences, and staff testimonials.
5. Healthcare Promotional Videos
Type: Promotional Videos
Funnel Stage: Awareness/Consideration
A good video marketing strategy should also include promotional videos. These types of videos help healthcare companies in promoting a facility’s services, expertise, campaign, product, tech, or program to attract attention and drive action. It grabs attention, connects with potential patients, increases brand visibility, and communicates the organization’s mission in a compelling and professional way.
Benefits of healthcare promotional videos:
- Boosts brand awareness through engaging, informative content.
- Highlight what sets your practice apart—specialties, technology, or patient care.
- Increases website engagement and improves conversions through visual storytelling.
- Supports marketing campaigns with high-impact, shareable video content.
- Enhances your social media presence with scroll-stopping visuals.
- Creates a strong, memorable first impression of your healthcare brand.
- Speaks directly to your target audience with tailored, on-brand messaging.
- Attract new patients by clearly showing your quality of care and success stories.
- Strengthens local community trust through visual proof of your involvement and care.
- Encourages patients to take action—book appointments, make calls, or visit your site.
Examples: Examples of healthcare promotional videos include brand story videos, service line promos, seasonal health campaigns, community outreach highlights, and new facility announcements.
Final Thoughts
Healthcare is all about trust, communication, and connection, and video is the ideal medium for passing this to the audience creatively and appealingly to grab attention, boost awareness, simplify the complex, increase appointments, and get an edge over competitors.
Video material for healthcare is no longer optional. It is essential. But without a plan, a video is like a prescription for medication without a diagnosis. Each video must be purposefully designed to interact with patients, partners, or clients.
Healthcare business videos can be extremely useful tools for teaching and enlightening people, raising health awareness, and marketing healthcare services and possibilities.
Are you ready to use strategic video marketing services to get your message heard, build trust, and strengthen ties with your target audience?
KrishaStudio is here to assist you in producing professional, engaging healthcare videos that will resonate with your patients, staff, and community. Together, let’s tell your story the way your audience wants to hear it. Contact us today!
