80% of internet users look for health information online. It is because, before committing to anything, they want to get the information. Be it on diagnosis, symptoms, treatment options, or just getting awareness.
But healthcare information is a bit complex. So, most of the users want to watch a video rather than go through the piles of information.
They’re looking for clear, simple explanations, and then nothing does that better than Healthcare video Production.
But here’s the thing: you need the right type of video for each stage of the patient journey. A patient looking for general information needs a different video than someone preparing for surgery or learning about recovery. When you match your videos to what patients need at each stage, that’s when you truly make a difference.
This guide will walk you through how to create powerful videos for every stage of your patients’ journey.
Why The Right Type of Video is Needed at Each Stage to Ensure the Best Results?
- People have different questions at different times. Someone who just found out they might need a knee replacement wants to understand what it is, while someone scheduled for surgery wants to know how to prepare. Tailoring videos to these moments makes them feel understood.
- It builds trust step by step. When patients see that you’re guiding them at every stage with the exact information they need, they start trusting your care even before they walk in.
- It avoids overwhelming them. A long video explaining everything from diagnosis to aftercare can be too much at once. Breaking it into stage-based videos makes it easier to watch, absorb, and act on.
- It improves engagement. When videos answer their exact concerns, people are more likely to watch them fully and even share them with family or friends.
- It supports better outcomes. A pre-surgery preparation video can reduce anxiety, while a clear aftercare video can help patients follow instructions properly and recover faster.
- It shows you care. Creating the right video for each stage shows patients you’re thinking about their needs, not just promoting your services.
Additional Read:
Why Healthcare Leaders Are Turning to Training Video Production Services?
The 4 Key Stages Where Videos Make a Real Impact
1. Awareness Stage: Capture Attention
At this stage, your goal is simple: get noticed. People may not even be aware of your hospital, clinic, or healthcare service yet. That’s why you need videos that introduce who you are and what you stand for in a way that sticks with them.
Video Type: Healthcare brand story or awareness campaign videos
These are videos that share your story, your values, and why you do what you do.
Purpose: To educate people, build an emotional connection, and increase your visibility. When people see your videos and feel connected to your purpose, they’re more likely to remember you.
Example: A “Who we are” video showcasing your hospital’s team, facilities, and approach to care, or an animated campaign video raising awareness about breast cancer screening.
Where to use it: These videos work great as YouTube ads, on your social media channels, and right on your website homepage to make a strong first impression.
Goal: To get noticed by potential patients or healthcare clients and leave them thinking, “This is a place I can trust.”
2. Consideration Stage: Build Trust
Now that people know who you are, it’s time to show them why they should choose you. At this stage, patients are comparing their options, looking for reassurance, and trying to figure out who they can trust with their health.
Video Type: Service explainer videos or doctor introduction videos
These videos explain your treatments, procedures, and introduce your doctors, so patients feel comfortable before even stepping into your clinic.
Purpose: To clearly explain what you offer and build trust by putting a face to your expertise.
Example: A video explaining “What to expect during your LASIK surgery” or a friendly introduction video like “Meet Dr. Mehta: Cardiology Expert.”
Where to use it: Add these videos to your landing pages, share them on social media, or include them in email follow-ups to people who’ve shown interest in a particular treatment.
Goal: To help patients compare providers and feel confident that you’re the right choice for their care.
3. Conversion Stage: Drive Action
By now, patients know about you and trust what you offer. This is the moment to give them that final push to act. People often need reassurance before making health decisions, and nothing works better than hearing from someone who’s been in their shoes.
Video Type: Patient testimonial videos or case study videos
These videos share real stories from patients. They talk about their problems, their experience with your team, and how their lives improved afterwards.
Purpose: To use real patient stories to remove doubts, build confidence, and encourage them to take action.
Example: A video where a recovering patient shares their journey post-surgery, explaining how the treatment helped them get back to daily life.
Where to use it: Place these videos on treatment-specific landing pages, upload them to YouTube, and use them in your paid campaigns for higher conversions.
Goal: To increase inquiries, form submissions, or appointment bookings by showing real proof of your care and results.
4. Retention & Loyalty Stage: Keep Them Engaged
Your relationship with patients shouldn’t end after their treatment. This stage is all about staying connected, supporting their health journey, and building loyalty so they think of you whenever they need care again.
Video Type: Post-treatment care videos, health tips, or wellness education videos
These videos guide patients on how to take care of themselves after treatment, manage chronic conditions, or simply live healthier lives.
Purpose: To support their long-term wellness while building loyalty. It shows you truly care about their overall health, not just their appointment.
Example: Videos like “5 Post-Surgery Care Tips” to help with recovery or “How to Manage Diabetes at Home” for daily wellness support.
Where to use it: Share these videos on patient portals, include them in email newsletters, or upload them to YouTube so patients can access them anytime.
Goal: To reduce readmissions, improve patient satisfaction, and encourage them to return to you for future care needs.
Conclusion
Throughout this guide, we explored how video can play a powerful role in every stage of the patient journey. Each stage calls for a different type of video, whether it’s a heartfelt brand story, a clear procedure explainer, a powerful patient testimonial, or ongoing wellness education.
The key takeaway? It’s not just about producing more video content; it’s about producing the right video content that speaks to your audience’s specific needs at the right time.
And if you’re unsure where to begin or how to choose the right video type for your goals, Krisha Studio is here to help. We’re not just a video production company; we’re your creative partner in building meaningful patient connections.
Reach out to Krisha Studio today to start creating content that connects, converts, and truly makes a difference.
Frequently Asked Questions(FAQs)
1. Why can’t I just use one general video for everything?
Because patients need different information at different stages. A general video might give an overview, but it won’t connect deeply. Tailored videos—like procedure explainers or patient stories—speak directly to what patients are thinking and feeling at each step.
2. How long should my healthcare videos be?
It depends on the goal. Awareness videos can be under 60 seconds to grab attention, while educational or explainer videos can be 1–3 minutes. Always aim to keep things clear and concise.
3. How do I measure if a video is working?
Look at metrics like watch time, click-through rates, appointment bookings, and patient feedback. You can also track how many people complete a form or call after watching a specific video.
4. What if my doctors or staff are camera-shy?
That’s completely normal! At Krisha Studio, we coach your team to feel confident on camera and can also use animation, voiceovers, or professional actors if needed.
5. How do I ensure the video feels trustworthy and not like an ad?
Focus on authenticity. Use real patients, real doctors, and speak in a way that’s simple and empathetic. Your goal is to inform and support, not just promote.
6. How do I get started with Krisha Studio?
Just reach out! We’ll start with a discovery call to understand your goals and recommend the best video approach for your audience and budget.
