Running a small business can be challenging when it comes to managing budgets, and there is a considerable difference in the shares received. For example, video can get you 1200% more shares than text and has the potential of 313% return on your investment.
In this listicle of seven reasons why a corporate video is beneficial for a small business, you will see numerous statistics, case studies, and many low-cost opportunities that are often missed by the superficial articles at the top of the search engines. Consider what video can do to level the playing field between you and larger brands.
1. Explodes Reach and Visibility
Corporate videos can reach audiences worldwide via social media (e.g., YouTube), enabling small businesses to expand reach through search engine optimization (SEO) by increasing average time spent on their website. In addition, on average, videos are in position #1 on Google around 82% of the time if mixed media is used.
2. Builds Instant Trust and Credibility
Video tells the story of your business and allows your team members/values to become more humanized; therefore, when potential B2B buyers see your “story” on video, 92% of B2B buyers will trust “your story” versus “advertisements”. With these statistics, you can demonstrate your expertise without spending much on advertising.
3. Differentiates from Competitors
Using unique storytelling to differentiate your brand creates confidence in potential buyers. Generic websites are losing sales to video-enabled sites, with potential customers far more likely to return for additional purchases.
Additional Read:
How to Prepare Your Team for a Corporate Video Shoot
4. Generates Leads and Direct Sales
Video encourages inquiry: 50% more likely to increase purchase after viewing, and a 30% increase in inquiries. According to the HubSpot case study, video conversions increased by 30%.
5. Strengthens Customer Relationships
Mission-driven video creates a connection and demonstrates shared values, resulting in viewers growing attached to your brand and becoming repeat customers.
6. Supercharges SEO and Traffic
Video will result in prolonged visits, backlinks, and improved rankings – all of this is good for small businesses and their ability to be found. Additionally, they are an affordable investment that can be found repeatedly over time.
7. Boosts Employee Morale Internally
Videos help showcase your direction and accomplishments; thus, motivating your team and helping you recruit staff. Videos have both internal and external value.
Pros/Cons Quick View:
Conclusion:
A corporate video for small business owners delivers all seven major benefits: increased reach and trust, a differentiated company, leads with a 313% return on investment, and a 30% sales increase. Small and medium-sized businesses can grow with KrishaWeb services, using KrishaStudio to create budget-friendly videos. Examples include explainer or testimonial videos that help you drive sales and boost SEO and morale without spending much money.
