Marketing requires creativity, and selling a SaaS product is no exception. As a result, if you have one, it’s about time you looked for the best strategy to promote it.
One of the most effective approaches is to create SaaS explainer videos. It can help organizations with nearly anything, including launching a new product, onboarding new users, producing conversions, etc.
Did you know, that around 72% of customers choose video content when learning about a product or service?
In this article, we’ll show you some extremely fascinating videos explaining SaaS.
However, there’s more! So, keep scrolling and you will get there.
What’s A SaaS Explainer Video?
A SaaS explainer video is intended to assist people better understand Software as a Service (SaaS). These videos are meant to convey the complex product’s value proposition (in an easy-to-understand, succinct, and thorough way).
Explainer videos focus on how the product/service makes users’ lives easier. SaaS explainer videos establish a human connection with potential consumers by providing more than just a feature list.
Additionally, these videos are an excellent tool for branding. You just need to focus on its effective execution, right from scratch and it will bring the results you want.
Why Does Your Business Need One?
SaaS product explainer movies are vital for communicating your product’s value proposition and functioning. They captivate audiences with images, simplify complex technological details, and succinctly convey important information and company identity.
A SaaS product video gives your brand personality and increases reach because it’s easily shared. It’s an effective tool that informs users and potential consumers about important characteristics, giving you a competitive advantage in an overcrowded industry.
The Future of SaaS Explainer Videos
The future of SaaS explainer videos looks promising and exciting. As more businesses turn to SaaS solutions, the need for engaging explainer videos will grow.
- We’ll see more use of animation and interactive elements to keep viewers hooked.
- Personalization will be key, with videos tailored to meet specific customer needs and preferences.
- Plus, with the integration of AI, these videos will become smarter and more effective, making it easier for businesses to communicate their value propositions.
All in all, businesses will invest more in high-quality, creative explainer video services to stand out.
Did you know that a short animated explanation film has helped SaaS companies earn over 25 million views, $48 million in revenue, and more than 10 million account sign-ups?
Best Examples of SaaS Explainer Video
Below, we’ll look at some of the best SaaS explainer video examples you should check out before making one for your business. These great videos will show you what works well and give you ideas for your own Saas explainer videos. Let’s keep going!
1. Hootsuite
Hootsuite is a name that many of our readers are familiar with. That well-known SaaS program makes store operations easier for you to oversee & manage. This company took a straightforward but effective approach, demonstrating how Hootsuite shines as a solution for social media marketing and administration through its video.
It highlights features such as post-scheduling, social media platform management, and analytics monitoring, showcasing the platform’s comprehensiveness. It highlights their challenges and presents Hootsuite as the answer to their business needs.
The combination of brilliant colors, fluid transitions, and appealing character designs keeps the spectator interested throughout the video. Using strong text and vivid colors provides a sense of energy and brightness that draws visitors’ attention.
The video simplifies technical details regarding the features and operation of Hootsuite into digestible bits. As a result, viewers who are unfamiliar with the site will find it easier to navigate.
2. Zendesk
Are you aware of how most AI explainer videos follow the traditional ‘problem-solution’ plot?
Zendesk decided to make certain changes. Rather than simply following the same old path, they begin their video by highlighting the shortcomings of the available alternatives.
It’s a clever move.
They prepared the audience for their big revelation, which was Zendesk’s fix. Furthermore, there is more to their product debut than merely a spectacular entrance. They delve into the reasons it functions so well and why it is unique. This strategy will resonate deeply with you if you’ve tried comparable products and been disappointed. Demonstrating why Zendesk is the best option goes beyond merely pointing out flaws with other systems.
Just give it some thought—perhaps going in a different direction for your next project may also be quite beneficial!
3. Slack
Slack’s approach to generating SaaS explainer videos is always impressive. This specific video illustrates the features of the product by drawing comparisons between a standard scenario and what utilizing the platform would be like.
It centers on the many applications of Slack and how life is made easier by it. In addition to discussing the benefits of this software, the company has guaranteed that the quality is high so that viewers do not miss anything.
The use of animation removes the boredom that sometimes occurs when watching a video and keeps it engaging until the very end. It saves time and effort by providing clear, visual guidance. When a tool uses animation to show how it can help, it becomes a strong choice for investment for its users.
Additional Read
7 Benefits of SaaS Explainer Video
4. Paypal
This online banking service also has one of the best SaaS explainer videos. For those who are aware of the company’s popularity, the video’s substance may surprise them. The SaaS Explainer Video covers the platform’s functionality in addition to providing a thorough overview of it. It accomplishes it so brilliantly that everybody watching it understands the procedure completely.
PayPal has also decided to go with the animation. Although explanations can be tiresome, they can be done effectively with animated videos.
The video not only explains how it operates but also provides answers to some of the most frequently asked questions about PayPal.
There are clear explanations for several processes, such as signing up, adding personal information, and utilizing the service to shop. It is also crucial to guarantee security for anyone choosing to use its services, and they have done a good job of showcasing this.
5. Dropbox
This is one of the best SaaS explainer videos that make use of emotions. This video focuses on a product built specifically for businesses. The advantages that the SaaS solution provides to enterprises are one of its noteworthy features.
Because that is an issue that most businesses have experienced at some time, the Saas explainer video ensures that it is highlighted effectively. It is convincing enough to persuade business owners and managers to invest in the Dropbox offering.
Throughout the video, each problem is addressed in such a way that most businesspeople can relate to it. Thankfully, Dropbox will make sure you always have access to the previous version in case something goes wrong.
6. Hotjar
Hotjar Analytics Feedback’s explanation video demonstrates that visually stunning SaaS videos don’t have to be overly complicated. Their video has a clean and simple style, with visuals that use line and dot outlines for a modern and vibrant appearance.
The brilliance comes from the painstaking attention to detail. The dynamic flame in their emblem is one of the small details that strengthens brand recognition and gives it individuality. The clever usage of a fake UI effortlessly incorporates practical demos without distracting from the overall design.
Even the acoustic effects, which are employed sparingly, improve the experience without being intrusive.
This film demonstrates that effective narrative does not necessitate an enormous visual spectacle. With a consistent minimalist style, attention to striking details, and an emphasis on clarity, Hotjar has created an engaging video that will stick with viewers.
7. Asana
The SAAS explainer video by Asana blends calming yet upbeat music with a well-scripted narration that begins to address all of the daily challenges associated with managing work at all levels of management.
Visuals substantially illustrate those pain issues, advancing to visuals with a user interface showing how issues are solved and a voice expressing how Asana can help with the specified pain points.
The full System UI was represented in the video using a brilliant blend of images and posters. The movie employs a very creative use of voice, sound effects, and graphics to illustrate how Asana functions and why a business needs it.
In a very short amount of time, it performed a terrific job identifying needs and explaining their offering.
8. Discord
Introducing Discord, a unified platform that makes group collaboration and communication easier, is how the video opens with style. It gives a basic overview of the servers and software that people use to connect and communicate.
The video is a fantastic illustration of SaaS marketing that highlights its adaptability. The concept of speech channels comes to life when compared to virtual meetings where members can chat casually, similar to buddies sharing a couch.
The option to switch between voice, video, and screen sharing increases the platform’s versatility. The video engages viewers in lighthearted portrayals of voice channel interactions, including cordial arguments and collaborative teamwork.
To Conclude
Here’s a wrap on everything you need to know about SaaS explainer videos and examples to design the best one for your company. We hope these basics, beyond & best examples have given you the info and inspiration you need to create a stunning video.
If you think you’ll need an explainer video company that leverages the best tools, practices, technologies, and experience to help you out, look no further – you can reach out to Krisha Studio. We have a team of talented writers, videographers, animators, artists, and project managers ready to deliver the best results and provide an exceptional experience throughout.
Book a free consultation call now & let’s get started.
