SaaS products are complex. As a saas product owner, you know the ins and outs of your saas product. You need to pass it on to your audience effectively.
And, what better way to do it than creating an effective and engaging saas explainer video?
SaaS explainer videos are among the effective, simple, and popular ways to communicate about your product and highlight its USP, benefits, use cases, and other details as well in an easy and appealing manner. It helps businesses get people’s attention, encourages them to click the CTA button, and ensures maximum ROI.
“People don’t buy what you do; they buy why you do it. And what you do simply proves what you believe.” –Simon Sinek
Let’s keep reading to know more about the basics of SaaS explainer videos, its benefits, and everything in between.
What is a SaaS Explainer Video?
SaaS explainer videos are short and interesting videos that demonstrate how Software as a Service (SaaS) products work. These videos simplify complicated software concepts, making them essential to your SaaS video marketing approach.
These videos are typically 1-3 minutes long and use visuals, animations, and concise narratives to simplify complex software concepts and highlight the product’s key features.
The primary goal of a SaaS explainer video is to help viewers understand the what, why, and how of a SaaS solution. It addresses customer pain points, demonstrates how the software solves those issues, and showcases its unique value proposition.
Benefits of using SaaS Explainer Videos
1. Boosts Marketing ROI
Saas videos break down complex SaaS solutions into easily digestible content, showcasing the key features and benefits in a way that resonates with your target audience. By clearly demonstrating the value of your software, they help reduce buyer hesitation, leading to faster decision-making and higher conversions.
Did you know that according to studies, 88% of marketers think that incorporating videos in their marketing strategy has allowed them to get an impressive return on investment?
Additionally, videos are highly shareable, expanding your reach across social platforms and increasing brand visibility organically.
This illustrates how producing high-quality SaaS product videos can be the key to achieving respectable revenue and return on investment.
2. Help you Stand Out
We must be aware of the fact that the SaaS sector is currently one of the most commoditized markets. As a result, SaaS companies are figuring out how to differentiate themselves from the competition.
And, one of the most important parts of curating a SaaS explainer is spreading and communicating the message of WHY, WHAT, and HOW your product works.
It also helps you leverage the power of visual storytelling and engage your prospects into signing up for your product. This visual storytelling and engaging videos help you stand out and occupy a dedicated space in the minds of your prospective users.
This clarity helps potential customers understand how your solution aligns with their needs and solves their pain points. Addressing these essential questions makes your product more relatable, fostering trust and credibility among your target audience.
3. Showcases Products & Services in a Dynamic Way
The SaaS explainer video allows you to clearly describe the benefits of your product or service, capturing people’s attention. This fosters a strong relationship with customers, keeping them interested and committed to your company.
According to a Wyzowl poll, 94% of marketers say that their product or service has improved customer comprehension thanks to explainer videos.
- SaaS explainer videos breathe life and enthusiasm into your SaaS product by incorporating visually appealing and interactive aspects.
- They can show how your offering functions, highlight its distinguishing qualities, and demonstrate the value it provides to clients.
- The power of storytelling contributes to the creation of an emotionally engaging tale for the audience. Consequently, they will be more interested in your message.
When viewers become emotionally involved, they are more likely to remain engaged and click the CTA button, resulting in higher conversions, sales, and revenue in the long run.
4. Strengthens Brand Awareness
SaaS explainer videos offer a great way to build and strengthen your brand’s identity. The heightened visibility results in improved recognition and awareness of the brand. These short, engaging videos introduce your SaaS product in a way that captures attention and leaves a lasting impression on your audience.
- SaaS explainer videos help you create a consistent brand image by using your brand’s color schemes, logo, and tone of voice. This helps reinforce your identity and builds recognition over time.
- Also, saas explainer videos are highly shareable and perform well across social media, email campaigns, and websites.
- Additionally, videos improve your visibility in search engines, as pages with video content are more likely to rank higher on search engine results.
By effectively engaging your audience and making a strong visual impact, SaaS explainer videos enhance brand awareness.
5. Address Pain Points & Accelerates Conversion Rates
Do you know why explainer videos are so common and popular among the saas businesses? It is because it efficiently addresses the pain points of users, address it easily and effectively – which in turn boosts conversion rates.
In your saas explainer video, you can discuss the issues that your target audience is facing and how your SaaS solution addresses them.
- By having a thorough grasp of your consumers’ problems, you may make explainer videos that specifically target their problems and inconveniences.
- By addressing these difficulties head-on, you can demonstrate to users that you are aware of their needs and dedicated to finding solutions.
- When visitors realize how your product can solve their problems, they are more interested in trying your product – which in turn boosts conversions.
But before getting into it – it’s important to know the actual pain points your users have. You can collect feedback and identify common problems to create targeted and effective Saas explainer videos.
6. Helps with the User Retention
With your SaaS product, you don’t just need to focus on user acquisition and onboarding – but also on user retention.
User retention is crucial for SaaS companies. Explainer videos can help keep users interested and informed by regularly educating them on new features, upgrades, and best practices. This continuous learning increases customer loyalty and retention by assisting consumers in getting the most out of your product.
When users understand how to use the product and its benefits, they have a greater probability of being satisfied, which leads to increased customer retention.
Here’s a tip that might help you: Update your explainer video content regularly to reflect new features and upgrades, and convey these updates to your users – this will increase their desire to stay with your product.
7. Improves SEO Rankings for Better Visibility
We have said it and we are repeating it – the Saas industry is cluttered and requires a highly appealing marketing strategy to be in front of the target market and stand out. And, to be in front of your target market – you have to be at the top of search engines.
How can a prospective client be sure that your software as a service (SaaS) solution will meet their needs and overcome their obstacles?
Additional Read
Why Should You Use SaaS Video Marketing? The Types & Benefits!
Currently, 88% of individuals research products online before making an in-person or online purchase. That’s when SEO comes to the rescue.
- Videos have the power to elevate your website to the top of search results pages. Additionally, it helps you draw in and hold on to visitors, which leads to them staying on your website for longer. The increased interaction tells search engines that your website has useful information and a pleasant user experience.
- Explainer videos can minimize bounce rates, which implies that after viewing them, your clients will stay on your website rather than leave. A reduced bounce rate suggests to search engines that your website contains relevant and engaging information, which improves your SEO position.
Also, optimizing your video with appropriate keywords, transcripts, and metadata can help it rank higher in search results and attract more organic traffic to your site.
To Wrap it Up!
SaaS Explainer videos are more than simply a marketing tool; they are a critical component of SaaS products’ overall user experience strategy.
And we hope this blog has answered the what and why of saas explainer videos. Now, it’s time to know the how and create an amazing saas explainer video.
If you are confused about the how and looking for team of professionals who can help create the best explainer for your saas product, then Krisha Studio can help you out.
We have the best experts in-house, who can understand your unique saas product and leverage the best practices and tools to create the targeted video for your saas product.
