The Steps To Create a Storyboard For Your Marketing Video

Krisha Studio | October 30, 2019 | Storyboard
The Steps To Create a Storyboard For Your Marketing Video
Table Of Contents

You can argue that the most crucial component of making a marketing video is the workflow. However, having an appropriate storyboard for your marketing video is an important opportunity to depict your story. Note that the first storyboard was designed at the Walt Disney Studios in the 1930s. 

If you are wondering what a storyboard is then it’s high time you know about it! A storyboard is a piece of paper with boxes that depict how every shot in your video will be represented. The main aim of a storyboard is to outline each shot so that the director and the cameraman can compile the video without facing any problems. At times, a storyboard is also used to make the concept more tangible before the final scripting. 

Storyboard- Things you should know about it

A storyboard refers to a tool for outlining how a video will unfold on the basis of shots. It usually resembles like that of a comic strip. You can find an array of squares in the storyboard. Each square denotes a single shot. It usually depicts the characters in the scene along with the graphics and texts which appear in the video. If you analyze the storyboard, you would see that the video is playing in your head. 

The purposes behind the creation of a storyboard

Always remember that a video production agency creates a storyboard which serves two main functions. They are communication and planning. When an agency opts for the creation of a storyboard, they are usually creating a plan for production. It is always enticing to just pick up the camera and shoot, but that is impossible without a roadmap. Here the roadmap is the storyboard. It enables you to visualize the shots you will need in perfect order. 

On the other hand, with the help of a storyboard, you can communicate in an effective manner. A storyboard helps you to show what you have in your mind to the customers and team. With the help of a storyboard, there is no need for wordy explanations or charades. 

Why storyboard is important in your marketing video?
Storyboard for marketing video

A storyboard is a great tool to anticipate your marketing video. For starters, the creation of a storyboard will help you give a better understanding to your directors and audiences whether the concept is good or not. It is often observed that a verbalized concept is not that great when you are shooting for a video for your business. A storyboard also makes sure that you don’t miss out on intricate details while shooting your videos. Errors in voice overs and media can also be eliminated when you have a storyboard at hand. Here is the list of reasons which clearly underline the significance of having a storyboard for your marketing video. 

It is one of the best ways to share your vision about your marketing video
Share your vision

Let’s admit it! You cannot make a marketing video without a team. Thus, you have to communicate your ideas to the team so that they can have a basic understanding about it. A storyboard is a great way to communicate your concepts and ideas to an Animation Video Production Company. You might have that odd experience of explaining something to someone which they just can’t comprehend. By having a storyboard, you can effectively communicate your views to the listener. A storyboard assists you with various explanations which you need to give to your team. 

Storyboards save you time
Save your time

Well, it does take time to put your storyboard together. There are several things associated with assembling a storyboard that can consume a great deal of time. But, in the long run, it would definitely save you some precious time. Not only will it help you elaborate your vision to others, but it will also make the creation process go in a smooth manner. 

A storyboard makes production lucidly simple
makes production lucidly simple

When you are storyboarding a video, you are setting up a plan for production. This also includes various shots that you will need to complete the shooting process of your video. A storyboard also depicts how the visuals in the video will interact with the script. Usually, a video production company makes the storyboard for any type of animation video to start point around which you can plan your coverage. This really comes handy when you are shooting your marketing video as it ensures you won’t forget any scenes.

Steps to create a storyboard
Steps to create storyboard

Here is the list of steps with the help of which you can make a storyboard. 

Create blank slides

The first step in the creation of a storyboard is to draw a series of squares. 

Add your script

Beneath each square, write the lines from the script which would be depicted in the screen

Outline your story

Your storyboard doesn’t have to be detailed. Just provide enough detail to give an impression of things that are happening. 

Well, storyboarding can seem intimidating at first, but it is an integral part of the video marketing process. Storyboards can also help visualize your ideas for your organization. 

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