You know what’s tricky about a SaaS landing page?
You have only a few seconds to convince someone that your product is worth their time and even fewer to make them care.
People don’t land on your page looking for a 3,000-word explanation of how your software works. They’re there to see if it solves their problem, and they want that answer fast.
This is where an explainer video production works like magic.
Instead of forcing visitors to scroll through long paragraphs, you’re giving them their “Oh, now I get it!” moment, without going through long explanations. They see your product in action with SaaS videos for products and services, understand the value it delivers, and feel confident about taking the next step.
That’s the kind of experience an explainer video can bring to your SaaS landing page. Well, let’s find out more about it.
Why SaaS Landing Pages Struggle With Conversions?
1. Too Much Technical Jargon
Many SaaS landing pages dive straight into product features or how-to guides with complex terminology. But too much technical jargon can leave potential customers confused or overwhelmed, especially if they’re just getting started.
2. Unclear Value Proposition
If a visitor can’t figure out what your product does and how it helps them within the first few seconds, they’ll bounce. A vague or buried value proposition is one of the biggest conversion killers.
3. Information Overload
Walls of text, lengthy feature lists, and cluttered designs can make it hard for visitors to process your message quickly. SaaS buyers want clarity, not an instruction manual.
4. No Emotional Hook
B2B SaaS still sells to people. If the landing page fails to connect emotionally by highlighting pain points, showing relatable scenarios, or telling a story, it risks feeling cold and forgettable.
5. Weak or Missing Social Proof
Potential customers want to see proof that your product works, case studies, testimonials, client logos, or data from real customers. Without this, even the most compelling claims can feel unsubstantiated.
6. Lack of Visual Demonstration
SaaS products are often abstract. Without a quick, visual way to show how the product works, like an explainer video, visitors may fail to grasp its value before leaving.
The Role of Explainer Videos in SaaS Conversions
1. Clarify Your Value Proposition in 60 Seconds
An explainer video forces you to strip away the fluff and focus on what matters, what your product does, and why it matters to the customer.
Instead of asking visitors to scan through paragraphs, you’re showing them exactly how your software solves their problem in under a minute. This quick, visual clarity not only captures attention but also reduces confusion, making it far more likely they’ll stick around and explore your offer.
2. Build Trust With Visual Storytelling
In the SaaS world, trust is everything, especially when you’re asking visitors to hand over their credit card details or commit to a subscription. An explainer video allows you to show, not just tell, how your product works and the problems it solves.
Whopping 97% of businesses say explainer videos enhanced user understanding of their product or service. 81% reported increased sales, and 53% saw a decrease in support calls after using explainer videos.
When prospects witness a real or simulated use case that mirrors their challenges, it removes skepticism and builds trust. And that emotional connection can be the deciding factor between someone clicking away… or clicking “Sign Up.”
3. Increase Retention and Engagement
Getting someone to your SaaS landing page is only half the battle; the real challenge is keeping them there long enough to take action. This is where explainer videos shine. Visitors are drawn into the motion, voice, and story of a well-crafted video. It holds their attention and encourages them to stay longer, explore more, and engage with your offer.
The benefits don’t stop at attention span. Videos also help people remember what they’ve learned. Research shows that viewers retain 95% of a message when they watch it in a video compared to just 10% when reading text. That means your value proposition isn’t just landing, it’s sticking. And the longer people stay engaged, the higher the chances they’ll convert.
4. Boost Conversions with Better Understanding
Confusion is the silent killer of SaaS conversions. If visitors can’t quickly figure out what your product does or how it benefits them, they’ll leave, no matter how sleek your landing page looks. An explainer video cuts through the noise by simplifying complex concepts into a clear, visual story.
When potential customers fully understand your solution, they feel more confident in making a decision. That confidence directly impacts conversions.
Do you know, businesses using explainer videos report conversion rate increases of up to 86%. It’s proof that understanding your product isn’t just nice, it’s the difference between a bounce and a sign-up.
Additional Read:
10 Tips for the Best SaaS Product Videos – We Love the 3rd One!
What Makes a High-Converting SaaS Explainer Video?
1. Length: 60–90 seconds
Attention spans are short, especially for first-time visitors on your SaaS landing page. The sweet spot for an explainer video is between 60 and 90 seconds. This time frame is long enough to introduce the problem, showcase your solution, and highlight the key benefits of saas explainer video, but short enough to keep viewers engaged until the very end.
68% of viewers will watch a business video to the end if it’s under 60 seconds
Going beyond 90 seconds risks losing attention, while anything under 60 seconds can feel rushed and incomplete. Remember, the goal isn’t to tell everything, it’s to tell just enough to spark interest and get viewers to take the next step.
2. Script Structure
Think of your explainer video like telling a short story; you need a beginning, middle, and end. Start by setting the scene with a problem your audience knows too well.
Then, introduce your product as the hero that swoops in to solve it. Walk them through how it works (just the essentials), and finish with a clear “here’s what to do next.” When your script flows like this, it’s easier to keep the readers engaged and get the best results.
Expert Tip from the Krisha Studio Team: Before writing your script, jot down the one core takeaway you want viewers to remember. Build the script around that single point. It keeps the video focused and helps you drive the results you want.
3. Hook (Problem)
You’ve only got a few seconds to make someone stop scrolling or clicking away, so your opening needs to engage and grab attention right away. So, lead with the pain point they’re already feeling. The goal is to make them nod along and think, “Yep, that’s me.” Once they feel understood, they’re far more likely to stick around to hear your solution.
Tip: Use the same language your audience uses to describe their problem. Pull phrases from customer interviews, support tickets, or online reviews. When your hook mirrors their exact words, it feels personal and instantly relatable.
4. Your Solution
Once you’ve got their attention with the problem, it’s time to show them the hero, your product. Keep it clear and benefit-driven, focusing on how it makes their life easier, faster, or better. Avoid drowning them in technical terms here; instead, paint a picture of the transformation they’ll experience. You’re not just offering software, you’re offering relief, time saved, and goals achieved.
Expert Tip: Lead with the biggest benefit first. If your audience only remembers one thing, make sure it’s the game-changing value your SaaS delivers.
5. How it Works (Features)
Now that they’re interested, it’s time to peel back the curtain, just enough to show how your solution works. Highlight your most important features, but keep the focus on how each one solves the problem you introduced earlier. Use simple language, visuals, and examples so they can imagine themselves using it without feeling overwhelmed.
Expert Tip: Follow the “show, don’t tell” rule with screen recordings, animations, or quick demos instead of just listing features. Viewers will understand and trust your product more when they see it in action.
6. Benefits (Outcome)
This is where you paint the “after” picture, what life looks like once your customer starts using your product. Instead of just saying you’ll save time, show them what that means: Cut your reporting process from hours to minutes, so you can focus on strategy instead of spreadsheets. Tie every benefit directly to the pain point you opened with, so the journey from problem → solution → result feels complete and satisfying.
Expert Tip: Use real customer results or stats if you can. Saying, our clients cut project turnaround time by 45%” is far more persuasive than save time on projects. Concrete outcomes stick in people’s minds and build credibility.
7. CTA (What to do next)
You’ve built the interest, shown the solution, and painted the benefits; now tell viewers exactly what to do. Whether it’s “Start your free trial”, “Book a demo”, or “Sign up in 60 seconds”, your call-to-action should be crystal clear, easy to follow, and highly targeted. Don’t leave them guessing what the next step is, while keeping it quick, safe, and valuable.
Also, there should be only a CTA. Multiple ones could confuse your target audience. Did you know, landing pages with a single, focused CTA convert at 13.5% on average, compared to just 10.5% when multiple links or navigation options are present
8. Tone: Friendly, professional, benefit-focused
Your explainer video’s tone sets the mood for how viewers perceive your brand. Strive for a balance that is both friendly and approachable, yet professional enough to inspire trust. Ultimately, it should align with your brand identity.
Here’s the tip: Talk to your audience like you’re helping a friend solve a problem, not delivering a sales pitch. For example, using “you” instead of “customers” or “users” makes it feel more personal and persuasive.
9. Captioned for silent viewing
Many people watch videos with the sound off, especially on mobile or in workplaces. Adding captions ensures your message still gets across, boosts accessibility for hearing-impaired viewers, and can even improve SEO by giving search engines more context.
According to Verizon Media, 92% of U.S. consumers watch videos with the sound off on mobile, and 80% are more likely to watch to the end if captions are available. So, if your video has captions, it makes your SaaS explainer video more inclusive, keeping the audience engaged, regardless of their location.
Conclusion
A great SaaS explainer isn’t just about visuals or fancy animations; it’s about telling your story in a way that clicks with your target audience and gets them to take action.
When done right, it can turn curious visitors into loyal customers, especially when it’s woven seamlessly into your landing pages.
And, if you want to get the best out of your saas explainers on a landing page, then our team at Krisha Studio – the leading video production company, can help you. At Krisha Studio, we’ve spent years perfecting that balance between creativity and conversion. Our team of experts knows exactly how to blend engaging visuals, persuasive scripts, and smart landing page integration to maximize your conversions.
So, if you’re ready to make your SaaS stand out, we’re here to help make that happen. Book your free consultation call today.
