Inbound marketing helps to promote the brand by creating unique content for the brand online. Animated videos can also come in handy. Read on to know how animated videos can help in inbound marketing.
Do you have a small business? Do you want to make it even more successful and popular? Then the best way to do that is by developing an inbound marketing strategy. If you already have one such strategy, then you already know that creating quality content is helpful. It is in such a situation that an animation video can come in handy. The businesses require compelling quality content for social media posts, blogs, and custom landing pages that can increase SEO.
With the help of an animation video, one can explain, entertain, engage, and also get new prospective customers in a matter of a minute. If you are curious about how an animation video can help your business to grow online, read this article to know about the ways.
Helps to make an eye-catching first impression
As the saying goes, the first impression is the last. Why bore your customers with elaborate texts? Instead, use an animation video on your homepage to engage the audience. With the help of the video, you can let them know about your business, what your offerings are, and why they must select you. Using this type of greeting helps one to leave a great first impression and sets you apart from your competitors in the business.
Educating the prospective customer
After the introduction, the customer will become interested to know more about the products and services that you offer. After the video ends, encourage them to visit the landing page. The animated videos sell the best on the landing pages. Animated videos, like the whiteboard and explainer videos, are amazing sales tools that take the customers through a typical sales strategy in less than a minute. By using animated characters in the videos, you will make it entertaining and relatable for the customers. The professional voice-over will capture the attention of the viewer.
- Extending the relationship
There are multiple ways in which an animation video can help to extend the relationship with the customer even after the sales have been completed. Listed below are some of the ways:
- Customer service
We are living in the digital age and customers like online customer service as they are readily available. With the help of an animation, you can keep the customers happy and engaged. For the frequently asked questions and tutorials, you can use animation videos to give the answers to the questions or give step-by-step demonstrations for the tutorials.
- Email marketing
Using animated characters can make an email look interesting and will engage your customers. For example, if an animated character waves Hello in an email, that will be interesting for the audience. Apart from selling products or services, they can also be used for wishing on anniversaries, birthdays, and even after completing a business transaction.
- Social media
Social media can be easily shared on different social media platforms like Facebook, Twitter, Instagram, and others for making a great impact on the audience. Creating animated videos that are actively shared by the existing customers will help in attracting the eyes of the new and potential customers towards your brand.
Hence, you can very well understand that animated videos gel well with an inbound marketing plan.
