Video marketing trends for 2020: Grow your marketing strategy and deliver results
Krisha Studio | January 8, 2020 |
Video Marketing
Video marketing trends are emerging, resulting in a better marketing strategy. By deploying the strategy, it can result in quality yields. This has triggered the rising competition in the market with an increasing number of companies offering online products or services. Also, the growing popularity of video marketing and easily reach out to target customers has proved it right that video is an integral part of social media marketing strategy.
The video marketing trends have increased with more use of videos across the internet and for business purposes. For online traffic, video marketing has become an important means to easily reach out to the target group and convey the message of company service and products in 2020. Videos are considered to be more interactive than written content when it comes to capturing potential leads or target customers. Here are the topmost video marketing trends you need to follow in 2020.
While it may not be useful to jump into the latest trends but video ads offer a plethora of benefits for the business enterprises. For increased engagement, video ads are helpful when used correctly. Since people are spending more time watching online ads, its important has also increased. Therefore, the companies are able to get a better yield by deploying effective video ads and reach out to potential customers easily. Even it is possible to build trust with the help of the right video ads.
Video in stories is able to engage more customers than other forms of video advertising. The audience should be able to relate with the video content and the story, convey emotions, and the need of the customers through the stories. The customers should understand that you care for them through the service offered. So, in the course of storytelling, you have to make ways to capture the imagination and attention of the target group better and convince them to choose your company service and products over others. Therefore, the Video Production Agency should be capable of incorporating video stories professionally.
Video podcast or videocast is similar to a radio program in which video is recorded. Through this, viewers get to know about what is happening in the studio and getting a close view of the brand that the company offers. It helps to get connected with the audience better. To get a suitable service, it is necessary to get in touch with the right video production company that offers quality service. The reputation of the company will speak about the quality and accurate video production service that it can offer.
This has become an important video trend on YouTube. By this, companies are able to attract the attention of viewers better for the company products. To humanize your brand, this vlogging is the best way to implement it. From showing new product launch to making plans for an event or showing how office day looks like, this is a suitable option.
As businesses try to add more content to become unique, the latest trend is to continue to focus on simple video production. Here, less production is considered more that helps grab the attention of more customers. Therefore, businesses need not come up with the latest business trends.
Plenty of over-the-top media service has come up, and it can be used as the trending video marketing strategies. Even the eMarketer thinks that OTT service on the internet has climbed to almost 197.7 million by the coming years. The OTT platforms are used for video marketing campaigns for better results in business. Through this, it is possible to offer relevant information through ads to your potential groups. So, to capture more customers, it is better to start with OTT platforms and devices to get better results.
Among the latest marketing trends, this is a suitable one that is sure to offer better business yields when implemented in the right manner. Nothing can be better than offering a visual representation of what your brand has to offer to the customers. When looking for something more immersive, this type of video marketing trends is the safest bet. As per statistics, more than 98% of consumers use this mode of advertising compared to other formats.
The IGTV and vertical video trends are useful as the videos can be prepared in a vertical format that is compatible with mobile phones. For this, there has been increased use of Snapchat and Instagram in which users can upload videos in a vertical way. In this way, it becomes easy for the influences to produce high-quality videos that are trending these days.
There has been an increased use of eLearning video content, and these are considered to be explanatory videos. It is used in tutorials that help to boost the brand among the rest. It can be available on different platforms like YouTube and the like. It is of immense help for the students who use the videos for eLearning purposes.
The soundless social videos are similar to silent films that have gained popularity in social media platforms. As per statistics, it is seen that more than 90% of social media users are using videos with sound off while they are accessing online content. Therefore, it requires using videos that do not require sound for which it is necessary to use suitable captions. The caption should be catchy enough, and it does not require sound to catch the attention of the customers.
The shoppable photos have gained popularity and similar to this, the shoppable videos are also popular. For the purchase, consumers are using the videos to redirect to the linked product page that is accessed before purchasing the service or products. This is suitable as it is used as a hyperlink in an online shopping procedure.
The present day customers have high expectations and expect to get access to better shopping experiences. Most of the brands are expecting new technological methods that offer a better experience. For this, the interactive videos are of immense use and this is possible with the use of virtual reality in the technologies. So, video marketers are planning to use interactive videos that help customers offer better service while shopping online. Therefore, interactive videos are considered to be more engaging compared to the regular ones.
Live streaming videos have gained popularity in recent times and it has changed the way business enterprises are implementing the marketing trends. It has become easy to fill in the gap between consumers and brands so that they are able to interact better about the product and service offered by the company. The marketing trends should be more interactive to make it easy for consumers to choose products and services from plenty of them available. Even the live videos are considered to be more effective and it has the ability to bring in more interactions.
The search optimized video is an effective one when it comes to implementing the latest marketing trends in the New Year. To bring in more customers for the business services and products of your brand, the right optimized video content shall help. For video marketing, the SEO tips shall be of immense use. It requires designing videos in such a way that it helps grab the attention of the rest. For increasing competition in the market, the SEO video can be used as a tool to make a prominent position among the rest in the market.
Apart from designing the video, it calls for implementing effective call to action that brings in a way for better follow-up of your potential leads. You have to set up a suitable method for lead capture. It includes effective types of email marketing that are often shared on social media platforms. Even video marketing can be used at the end of a video that helps to build a contact form for better results.
Software for video conferencing is becoming more popular, video experiences with one person talking to another are making places compared to others. This will continue to grow in and the ability to share the screen with another person requires good technical support. It enhances communication and intimacy of the conferencing when you are communicating via voice calls, apps, and the like.
The use of marketing videos by shoppers has changed with the increased use of mobile phones. Even the emergence of the OTT device has made it possible, and consumers trust online reviews before making the purchase. In relation to video specs, both square and vertical videos are used to offer a better experience to the users.
The augmented reality is the new trend that is made accessible to marketers who are using social media video campaigns. These are interactive and help the consumers have a better user shopping experience. Even the augmented reality videos are of immense help for the retail companies in which the customers can use the sites to buy the company products. Therefore, the augmented reality marketing campaigns are of immense use for the customers in the case of online shopping and it also helps them to stand out from the rest in the market.
Users trust other users, and therefore, while availing company products and services, users tend to go through the review section of the brand. This shall them grasp better insight into the quality of the product that they wish to purchase. The users trust other users more than what the brand is offering to them. Different content is generated by the consumers and these are available on social media platforms. The reviews are easily available and it can both make and break the reputation of your company product and service. Some tips to be followed by the users are given below.
By implementing updated video strategies, it shall help the business enterprise to make a prominent position among the rest in the competitive market. The strategy should be easy to use and it also becomes easy to reach out to the greater audience and grab the attention of potential customers. Modern consumers are always in search of information and they wish to have easy access to it. Only after having suitable information about a product or service, they shall opt for its purchase. So, you have to keep the target group hooked up for whatever you are offering.
It is important to figure out how to plan an advertising video and its designs. The effective one shall help to grow as part of a video marketing strategy. Make sure that you have incorporated the right marketing trends that are sure to help you get better yields from your online business.