In today’s fast-paced environment, individuals are always looking for simple and appealing information. On average, 90% of the information processed by our brain is visual.
Therefore, one of the best ways to increase website traffic, brand exposure, or the visibility of your products and services is to communicate your message through video marketing.
This is especially true in healthcare. Did you know that 87% of patients look for health information online before visiting a doctor? It is because, unlike traditional means of communication, videos offer a unique way of conveying complex medical information in an understandable and visually appealing manner.
To learn more about how video marketing works wonders in the healthcare industry and what the future trends are that will help you stay ahead, this guide has got you covered.
Let’s get started.
Top 7 Benefits of Healthcare Video Marketing You Should Know About It!
1. Enhancing Patient Understanding and Engagement
Healthcare information is full of medical jargon and complex information. Imagine, you would like to explain how cancer cells work in human bodies. But, videos simplify this complex information and enhance audience understanding and engagement through an appealing and simple healthcare video.
There are so many different types of videos that healthcare companies can leverage as per their unique requirements such as animated videos, explainer videos, how-to guides, testimonials, and much more to make informed decisions about their health.
With the right kind of videos, healthcare companies can make complicated information easier to understand – which helps customers make the right decision.
2. Building Trust and Credibility
In these digital times where most companies are trying to build their online presence, individuals become skeptical about which one to choose. This is especially the case for healthcare companies. However, healthcare video marketing gives businesses an edge and adds to the trust and credibility of their target market.
Healthcare providers can show themselves as more approachable and human with video content. For instance, they can share patient testimonials to build much-needed trust and credibility, i. Moreover, healthcare professionals’ explainer videos that are rich in information contribute to the providers’ credibility as reliable and knowledgeable sources of information.
This trust and credibility in today’s time – helps your target audience reach out to you – leading to higher conversions and brand loyalty.
3. Increasing Accessibility and Outreach
Video material is not geographically restricted, allowing healthcare practitioners to reach a larger audience. Anyone with an internet connection can access a video and this is especially useful for patients in remote or underdeveloped areas who do not have easy access to healthcare institutions.
These videos can provide crucial information on managing health conditions, recognizing symptoms, or learning about treatments without the need to travel.
Furthermore, videos can be made in different languages, increasing inclusivity and ensuring that essential health information is available to a wide range of patients.
By offering information in different languages, they ensure that more people, including non-native speakers, can understand and benefit from their services.
4. Increase Your Click Through Rates
When using video marketing for healthcare, the likelihood of conversions rises dramatically. Did you know that after seeing a video, website visitors are 64 percent more likely to make a purchase or book your service?
A video can raise click-through rates by 2 to 3 times, which means more people will view your content and, more importantly, stay for longer. For example, a short video describing the advantages of a new treatment can persuade potential patients to learn more about your medical services or products.
Overall, video marketing not only makes healthcare content more appealing but also drives higher engagement, resulting in increased CTRs and, ultimately, more conversions.
Additional Read:
Healthcare Video Production Guide 101: The Basics & Best Tips!
5. Video Content can Make you Stand Out
In this competitive digital realm, you don’t need to blend in but stand out from others. That’s when video marketing comes in, specifically when it comes to healthcare. It helps healthcare companies showcase their unique strengths in a way that grabs attention and sticks in people’s minds.
As you know – in today’s time, simply having good services isn’t enough; companies need to clearly differentiate themselves. Videos do this effectively by highlighting what makes a healthcare provider special—whether it’s cutting-edge technology, a compassionate care team, patient success stories, or anything else. Unlike text or static images, videos can tell a vivid story in seconds, capturing and holding the viewer’s interest.
All in all – video marketing when used strategically helps healthcare companies grab attention and create a memorable impression that sets them apart in a crowded marketplace.
6. Emotional Connection
Do you know, that visuals bring emotions and connect people? This is especially vital when dealing with sensitive issues or offering assistance. The psychological power of video content cannot be overstated. Video marketing helps healthcare companies engage with patients on a more personal basis and builds a strong emotional connection with their target audience.
When potential patients watch a video of a doctor explaining treatment in simple terms, a nurse offering comfort, or a patient sharing their journey to recovery, they feel an immediate connection.
So, videos are full of emotions like empathy and reassurance and convey in a way that words alone can’t. By seeing the genuine compassion and expertise of a healthcare team, viewers are more likely to trust the provider and take action—whether it’s booking an appointment, following through with a treatment plan, or recommending the service to others.
When people trust what they see, they are more likely to choose that healthcare provider and it also creates a personal bond that turns viewers into loyal patients.
7. Improved SEO
To get your target audience to see you, reach out to you, and boost conversions – you need to (simply) be in front of them. For that, you need to appear on top of search engine rankings. Did you know, as per a Forrester research study, videos have a 50 times higher chance of appearing in Google’s organic search results than plain text?
Videos have the potential to improve your healthcare website’s search engine rankings significantly. Furthermore, Google prioritizes pages with video content primarily because it rates content based on the level of user experience and typically places pages with video higher on the search results.
On top of it, healthcare websites featuring video content are more likely to keep visitors on their site for longer periods which again improves rankings. And, higher search engine rankings also mean better brand rankings and credibility.
But, you need to keep the best practices in mind: to increase the searchability of your videos, you need to incorporate the right keywords, titles, descriptions, and meta tags and keep it mobile responsive.
Future Trends About Healthcare Video Marketing
1. 360 Degree Tours
Today’s patients are constantly looking for the best possible experiences. As a result, before deciding on a medical center, they want to learn about what services are available. This is when 360-degree tours enter the picture.
The 360-degree video tours give patients clear information and familiarize them with the healthcare facilities. These types of movies allow them to explore several clinics and hospitals from the comfort of their own homes, giving them a better picture of how the infrastructure appears, and boosting their confidence and trust before visiting the healthcare center.
2. More Live Video Streaming
One of the most prominent healthcare video marketing strategies is live streaming of medical events. Live streaming is becoming increasingly popular, and healthcare groups are capitalizing on the trend.
Live streaming events like medical conferences, health speeches, and even surgery allow for real-time involvement with a global audience. This interactive method promotes a sense of community and encourages viewers to actively participate by asking questions and sharing thoughts.
This kind of healthcare video gives healthcare videos the chance to interact in real-time with their worldwide audience.
3. Omnichannel Video Content Strategy
Videos are everywhere. One of the best things about videos is that you can utilize them anywhere or everywhere. Be it on a website, YouTube, landing page, social media, company profile, and whatnot.
With the omnichannel video content strategy for healthcare, you can repurpose content and post on different to get the desired results which include better engagement, higher SEO rankings, better brand value, brand trust, customer loyalty, higher conversions, improved sales and bottom line.
The one thing that you need to keep in mind while posting videos on different platforms is the art of optimization. For example, on landing pages and social media – short & interactive are preferable. And, on website service pages or YouTube – lengthy videos are preferred. It also depends on the type of content you are offering. So, you make sure to optimize it properly and get the best results.
4. UGC(User-Generated Content)
Patients value personal experiences over polished marketing movies and lengthy explanatory videos. User-generated (UGC) content is very popular nowadays. You think, if you see something related to your story or maybe the problem you are facing – it tends to have a greater impact.
Generally, UGC content includes patient testimonies, vlogs, and health journey documentaries, among other things with an authentic perspective that viewers can relate to. It exudes an emotive and realistic appeal that entices your target audience to connect with you and strengthens brand loyalty.
On top of it, the UGC content also inspires other patients to share their stories through video, which increases your internet presence and fosters a sense of community.
5. AR & VR
Virtual reality (VR) and interactive videos are becoming more popular in the healthcare sector. Videos have not only completely transformed the way healthcare organizations communicate with their audience, but also the way they showcase, clarify and show off innovative medical technologies or difficult medical procedures.
All in all, it makes the complex look easy – which is quite important in healthcare.
Interactive and VR videos allow the viewers to take an active role in the information, making it more memorable and impactful. These videos combine various features based on their intended demographic to create interactive educational videos that help patients understand their issues, and treatment alternatives, and click the CTA button to contact you for their requirements.
Conclusion
Here’s the wrap on everything about healthcare video marketing, top benefits & trends to cope with. As you all are aware, the landscape of healthcare marketing is changing dramatically, thanks to the appeal and agility of video marketing.
As we look ahead, it’s clear that healthcare providers who embrace video marketing and stay on top of the best video marketing trends will not only enhance user engagement and trust but also build better brand visibility and boost conversions in an increasingly competitive digital landscape.
If you would like to create the best healthcare videos to entice customers, Krisha Studio can help you out. We are a team of dedicated professionals who can understand your unique healthcare industry needs and deliver the best, personalized solutions.
To know more about us & how we can help you out, book a free consultation call now!
