Videos are nearly everywhere and are considered the most popular type of content these days. They are popular among customers and are the ideal form of content for your SaaS company.
Take a moment to consider this: 82% of consumers claim that a video has persuaded them to purchase software or an application.
Additionally, with so many SaaS companies advertising their products, video marketing can help you stand out from the competition and make your marketing plan successful.
Are you still confused about it?
In this guide, we’ll walk you through all you need about video marketing for SaaS enterprises, from selecting the right types of SaaS videos for your brand to its benefits. Let’s get started.
What is SaaS video marketing?
SaaS video marketing includes creating a product for SaaS(Software as a Service) to a target market simply and engagingly.
It involves creating engaging video content, such as product demos, tutorials, customer testimonials, and explainer videos, to present the software’s qualities, advantages, and features with eye-catching visuals. These videos help simplify complex concepts, highlight key functionalities, and demonstrate how the product solves specific problems for its target audience.
By making it easier for potential customers to understand and connect with the software, SaaS video marketing can assist companies in converting prospective clients into paying ones and effectively communicating their brand in the digital market.
In today’s world of short attention spans and tough competition, targeted Saas video marketing can make all the difference.
Additional Read:
10 Best SaaS Explainer Video Examples To Check Out for Some Inspiration!
3 Major Types of SaaS Videos
1. How-To and Marketing Videos
How-to and marketing videos can entertain and inform your target audience while also fostering trust and increasing conversions.
How-to-videos are among the most popular types of Saas marketing videos. To put it simply, some SaaS products are complicated, thus having a simple yet how-to product video is helpful. It offers an overview of a SaaS product’s capabilities and benefits. It helps customers see your Saas demo video in action and understand how it can help them solve their problems.
Having a collection of training videos on your website for users to access as needed will assist reduce customer service questions.
Aside from training videos, a SaaS company should provide marketing videos to sell their products and services. These videos demonstrate to prospective buyers how the product can produce noticeable outcomes while establishing credibility and trust with them.
2. Social Videos
Social media and popular streaming platforms can be effective platforms for SaaS marketing. Millions and billions of people use Facebook, Instagram, YouTube, Twitter, LinkedIn, and other social media platforms. To make your SaaS product video successful, all you have to do is take advantage of these platforms’ widespread popularity.
Just remember to maximize the video’s potential to increase brand awareness and conversions by optimizing it for various platforms. Additionally, you can optimize the impact by implementing some powerful SEO techniques.
You may even go PPC and use social media advertising platforms such as LinkedIn Ads, Facebook Ads, and YouTube Ads to promote your best video content and attract a larger audience. Target the advertising to specific demographics and interests to ensure that your message reaches potential clients who will benefit from your software.
3. YouTube Channel Content
If you want to convert prospects into paying customers, testimonial videos are the way to go. This type of SaaS product video serves as social proof for those seeing it.
Most individuals nowadays conduct extensive research and watch numerous reviews and testimonials before purchasing any goods. As a result, these videos help to increase brand recognition. They are effective at closing deals at the bottom level of your funnel since customers can see how satisfied other clients were after utilizing your Saas platform.
Saas marketing videos are transparent and authentic, eliminating any concerns of a fake testimonial. Testimonials can help hold the attention of viewers as they have to be empowering and entertaining. Businesses should post these videos where their audience already looks to maximize results and audience engagement.
Why should you use Video in your SaaS Marketing?
1. Increase conversions
Conversions are the core of SaaS videos. The basic idea of SaaS videos is conversions. The fact that SaaS video marketing is three times more effective than any other sort of marketing highlights its importance for product sales.
Furthermore, including a video on a landing page can boost conversions by more than 80%, and videos are a great means of client communication.
It is much simpler to market to people when you speak to them in a language they can understand. This increases conversion rates and fosters greater brand loyalty.
The idea of 48-hour sales cycles is quickly becoming obsolete. Video sales provide you with all of the information you need to sell.
You know what’s the best part? You can even track the analytics and conversions to know how it’s going for Saas businesses. With all the analytics in place, they can move ahead in the right direction.
2. Improve customer retention
SaaS video marketing has been found to boost customer retention by 80%. Customers are more satisfied when they witness a product in use.
Video is an excellent method to keep your clients interested. Viewers are more inclined to watch your video until the conclusion than read an essay. According to one survey, 64% of viewers stay till the end of a video that lasts less than two minutes.
Including storytelling in your videos is an excellent approach to enhance retention. People are profoundly affected by stories. They will help your content become more relatable and memorable. By using storytelling to establish an emotional connection with your audience, you can increase brand loyalty and trust.
When it comes to retention, it’s critical to capture your audience’s interest and maintain it throughout the video.
3. Increase inbound calls
Inbound calls are dream for saas businesses and it can be made possible with appealing, targeted, creative video marketing. These type of videos clearly shows the value of your product and answers common customer questions upfront. When potential customers watch a demo or testimonial video, they quickly see how your software works and how it can solve their problems.
This understanding builds trust and makes them more likely to call for more details.Videos also provide a strong call to action, encouraging viewers to contact your sales team or schedule a demo.
By engagingly highlighting your product’s benefits, SaaS videos capture interest and motivate potential customers to reach out, increasing the number of inbound calls and driving more conversions.
4. Make your SaaS brand more relatable
SaaS video marketing is a powerful tool for increasing SEO ranking and traffic. Google adores videos. In fact, compared to typical text-based publications, videos have a 50 times higher chance of appearing on the first page of search results.
Businesses can boost their search engine presence and even improve sales by producing well-made, captivating videos that highlight their product and target demographic.
Additionally, videos encourage users to spend more time on a page, reducing bounce rates and signaling to search engines that the content is valuable and relevant.
Here’s the tip: Just make you optimize your Saas video for seo with the right keywords, optimized metadata, video sitemap, etc to get the best results.
5. Make the Complex, Easy!
Let’s face it: SaaS products can have some complicated features. But, videos are an excellent resource for breaking down difficult ideas and features in an easy and appealing way for your target audience.
By using step-by-step screen recordings, you can clearly demonstrate how to use the product and a friendly voiceover can guide viewers through each feature. Adding simple visuals like arrows, highlights, or text notes helps emphasize key actions and important points, ensuring that nothing is overlooked.
These videos effectively showcase how your product solves specific problems for your target audience, illustrating its value in a clear and engaging way. Ultimately, videos can help make your SaaS product more accessible, build trust with potential customers, and encourage them to use it with confidence.
6. Increase SaaS brand awareness
In these highly competitive times, you want your customers to remember your brand and come back again & again for more. A recent study discovered that humans can retain 65% of the visual information they view, compared to only 10% of written information. That’s when Saas-based video marketing enters the scene.
Brand awareness assists potential customers in recognizing a company’s products and services, providing insight into what they are purchasing, and increasing their willingness to buy the product. It gives your company a unique identity that helps you stand out from the competition and boosts sales, revenue, and profitability.
With a well-known brand, shoppers are more inclined to trust and buy the product without hesitation. A win-win.
To Conclude
SaaS sales are interesting and complicated at the same time. Businesses agree that – sales and marketing revolve around people and they need to interact with people—talk to them, understand them, and persuade them.
And, videos are highly effective in connecting, relating, and persuading viewers. Incorporating SaaS marketing videos in your B2B content marketing strategy is critical for growing engagement, converting leads, and improving campaign success.
However, creating videos that genuinely connect with viewers and promote sales is a difficult task. It necessitates rigorous attention to detail and an in-depth understanding of minor subtleties.
Working with a top video production company can assist you create focused, appealing, and best-in-class videos to help your brand stand out from the crowd. KrishaStudio’s experienced creative artists excel in creating compelling SaaS videos that capture individuals’ attention while seamlessly integrating with your overall content marketing plan to get optimal outcomes.
