How to Attract and Retain New Customers with Animation Video?
Krisha Studio | June 14, 2021 |
Animated Video
An animation video is important for every business. When it comes to online business, customers, leads, and sales stand as the three fundamental pillars for the holy trinity of global eCommerce. Every entrepreneur centers their goals and objectives on their sales and leads. However, improving customer retention and customer loyalty holds the highest value for online marketers.
You need not be a genius to succeed in the business world. Extensive knowledge about the industry, motivation, and customer engagement are the three most important ingredients that would make you successful. In addition, utilizing the power of animated video can help in better communication of your brand image.
Recently the scenario of online marketing reaches its peak. Every customer is different and differs widely in wants and preferences. Today, the marketers mostly focus on the user behavior, interests and purchase decisions of their existing and potential customers. On the other hand, the customers have become the smartest. The customers now receive thousands of content and big data regularly, making it difficult for brands to stand out and create a huge impression.
In the context of online business, there is a subtle difference between customer retention and customer loyalty. However, when inquired how to enhance brand value and brand recognition, companies around the globe have a common answer- they want to revive and survive in the current dynamic market. Hence, they are striving to connect with the prospects and gain their loyalty.
In today’s world, the relationship between a brand and its customers does not end with a purchase. Instead, the relationship starts with the purchase. Here lies the significance of building a relationship completely upon loyalty.
Creating an emotional bond between your business and your audience will help in boosting customer retention and brand loyalty. According to a study, even an increase of 5% in customer retention can bring about 25% to 95% profit. However, customer retention does not happen with a night. It will help if you win your prospects over exceptional support, customer service, commitment, and empathy, as customers need reassurance from the beginning of their purchase journey.
Marketing videos, especially animation video is a great way to augment brand loyalty and retain customers for repeat business. It is the most potent tool for customer loyalty and retention with the right kind of videos for your target audiences. These videos keep your existing clientele loyal to your brand.
An animated explainer video with an undeniable appeal hits straight to your audience’s psyche and impresses them. Therefore, utilizing animated videos and other popular marketing forms during the marketing pitches proves to be the best practice. From telecom, banking, IT, healthcare to consumer goods and retail, and in every sector, you can utilize the brand videos for better customer engagement. Hence, today over 83% of online marketers suggest creating and using marketing videos for a higher return on investments (ROI).
Customer perception plays a vital role in building customer loyalty. Whatever a customer senses or perceives about a brand, it reflects the brand in their mind. Once your customer engraves the perception in their mind, there is no looking back.
Videos help in capturing the attention of and hence drives brand awareness. As a result, the brand remains in the prospect’s mind for a long time, therefore, enhancing brand recall.
Now let us look at the myriad benefits that animation video offer in increasing your customer’s lifetime value.
Your prospects want to see more of your products and services in a motion format. A short animated explainer video demonstrates your brand and its products and services to your target audience instead of just telling them about the features and uses. Our brain uniquely receives motion. Whenever we see any video, the movement triggers our sensory receptors and increases our attention. Hence, videos are efficient for brand advertising and enhancing customer engagement.
Trust is the focal point of any relationship, and loyalty and retention have no exemptions. The trust factor plays a great role in why your prospects choose your brand and its services repeatedly. Marketing videos connect your brand with your audience and increase product creditability. Utilizing video content for sections like “About Us” describes the firm and its culture and how the firm aspires to deliver better customer service. Furthermore, testimonial videos on the homepage facilitate confidence among the observers, thereby guaranteeing a purchase.
Video marketing is the best way when you want to engage new customers or generate more leads. The modern marketing era does not focus much on sales and pitches. Instead, offering help and excitement makes your job easier. Moreover, people today prefer an informal attitude in both personal and professional spheres. Therefore, it is a great idea to develop short animated advertisements and promote your business on social media platforms, which would help you acquire new leads and strengthen customer loyalty and customer retention.
Animation video is containing a unique animation style, a clear brand message, and a compelling brand story, you are sure to trigger the sales and kindle your prospects’ interests for visiting your website whenever they require assistance.
While you want to sell your products and services to your prospects, conveying the right information is of utmost importance. Try creating brand-focused content that would simplify the complex information and data engagingly and entertainingly to the audience. The best-animated video is that even a layperson would easily understand what the video tells and shows.
KrishaStudio is a leading and prominent name associated with animation video services. Our organization has talented and hardworking animation video-creating experts offering animated and illustrated videos in various genres to enhance customer loyalty and customer retention.
We will give a realistic look to your videos and ensure that it reaches your targeted customers. If you plan to do your business to reach heights with exciting, informative and engaging videos, you can contact us both online and offline. We are always ready to help you in reaching heights.
Customer retention and customer loyalty are all about your prospects’ experiences with your brand. The more their experiences are worthy, the higher the chances of associating with you. Offering glimpses of your business and brand value to your customers through videos is the best possible way to foster customer retention. Customers are fond of innovative, interactive and helpful tutorials and intros, as these give them a better idea in choosing a brand and get associated with it.