How to use explainer videos for the real estate industry?

Explore effective strategies and tips for leveraging explainer videos in the real estate industry. Whether you're a realtor or property developer, learn how to effectively utilize explainer videos to showcase properties, educate clients, and drive sales.

How to use explainer videos for the real estate industry?

When we think of a cutthroat highly competitive market, we immediately think of the real estate industry as well. There is intense pressure on the real estate industry to promote its offerings to get the best deals. As a result, they require a variety of methods to market their businesses. 

When it comes to marketing, visually appealing videos are a potent instrument in every marketer’s toolbox. Making animated real estate videos can be the simplest way to convey your message to prospects.

The real estate business should take advantage of this incredible technique to impress customers and boost conversions. 

That is why we will investigate explainer videos as among the tools for improved real estate marketing. Continue reading to learn more about real estate explanation videos and how they help the entire real estate industry. Read on! 

Here’s more about real estate explainer videos! 

An animated explainer video is typically a short clip intended to capture viewers’ interest and present complex subjects in a straightforward and engaging way. 

Explainer videos are designed to address simple and complex queries and give viewers valuable insight into the subjects without requiring them to read a lot of text or visit the site in person.

An explainer video is primarily a piece of art created with graphics to carefully depict the specifics of various real estate aspects. 

Investors and real estate agents can use explainer videos to show listings, go over the steps involved in buying a property, and cover other tricky topics. 

Animation videos assist you in clearly and easily highlighting your properties and their in-depth perspective.

6 reasons to use explainer video in real estate

1. Stand apart

If your explainer film has the appropriate animation, it will assist you in effectively communicating your message. One of the best methods to differentiate yourself from the competition is to do this. 

Why would consumers use your services if your marketing efforts are similar to those of other real estate agents? 

Here’s where differentiating yourself from the competition and attempting to make explanatory films for real estate can help. 

Explainer videos can be invaluable to you when you’re trying to find the best ways to stand out from the crowd and uniquely promote your business.

It is a fantastic explainer video with the appropriate animation, graphics, and text overlay that could make all the difference.

It will offer your customers something to be proud of and impress them.

2. Increase Conversions

Explanatory videos have become an increasingly popular tool for boosting conversions in the real estate industry. 

First, videos are highly engaging and can capture the attention of potential buyers or renters, keeping them interested in a property or development. Additionally, explanatory videos can help to explain complex real estate concepts in an easy-to-understand way, which can alleviate confusion and uncertainty and increase the likelihood of a conversion. 

By providing valuable and informative content, videos can also help build trust and credibility with potential buyers or renters, which is especially important in high-stakes real estate purchases. 

Overall, by providing valuable and engaging content, explanatory videos can help to increase conversion rates by encouraging potential buyers or renters to take action. 

3. Boost Online Presence and Brand Recognition

What you present to people, how they recall you, and associate your name with particular services in your niche are all parts of branding. 

So even if you work in real estate, you still need to market yourself effectively. Fortunately, explainer videos are a fantastic tool for increasing brand recognition and introducing your company to prospective clients.

You can draw in a greater audience and keep them interested in your business for longer by producing high-quality videos highlighting your real estate properties and expertise.

You can develop a stronger brand image and improve your relationship with your audience by making videos that accurately represent your company’s distinct tone and style.

Videos are also very popular for sharing on social media and other platforms. It aids in expanding your audience while enhancing brand recognition and, eventually, sales.

Additional Read

Why does your business need an explainer video

4. Easy to explain the benefits

Explanatory videos can be a valuable tool for the real estate industry to showcase the benefits of investing in real estate to their customers. 

Here’s how? 

  • Showcasing properties: Videos can be used to showcase properties in a more engaging and immersive way, highlighting features and amenities that may not be as easily conveyed through static images or text.
  • Virtual tours: Videos can provide virtual tours of properties, allowing potential buyers or renters to get a feel for the space and layout before visiting in person.
  • Improved communication: Videos can help real estate companies communicate more effectively with potential buyers or renters, answering frequently asked questions and addressing concerns.
  • Differentiation: In a crowded real estate market, videos can help properties stand out from the competition by showcasing unique features and amenities.

5. Improve SEO

The builders may have a harder time when it comes to marketing and advertising when we describe real estate services. But fortunately, you don’t need to spend much time optimizing because videos are simple to share and have a high chance of going viral. 

When your website receives a significant number of users, it will begin to be immediately optimized. Animated real estate movies are a creative way to keep visitors on your website for a long time. 

Google views a website as more valuable when users spend longer than usual on it. Your website will consequently appear higher in search engine rankings. By attracting more visitors, you’ll be able to boost your conversion rates and sales traffic.

6. Easier to target clients

We’ve all heard how difficult the world of the real estate industry can be. This industry’s competitiveness level is so extreme that you must constantly search for the best ways to communicate to your customers why you are the best and what you have to offer.

One such strategy is the use of engaging videos, which can help you give prospective customers a more memorable and interesting experience. 

By watching real estate videos, customers can better understand a property’s structure, dimensions, and overall feel. Using these extremely educational videos, you can improve your visibility, draw more leads, and make more deals.

 It will enable you to simplify things for potential customers, improving your chances of turning prospects into sales. 


Real estate is one of the few sectors that has untapped video potential. Whether assisting a small, local family purchase their first two-bedroom home or marketing super mansions to the wealthy and famous, video offers a wealth of benefits that images and text simply cannot match.

Because they can aid in visual storytelling, the simplification of difficult ideas, the display of expertise and versatility, and increased engagement, explainer videos can be crucial to success in the real estate sector.

From both indoor and outdoor property tours to professional recommendations and more, the video may position you as a leader in your industry, leading to improved lead generation and successful sales. 

So, why are you still waiting? Get your marketing straps tightened and get started. 


KrishaStudio is a creative video production agency, crafting captivating and compelling videos. With our team of passionate storytellers and video experts, we bring your vision to life, helping you achieve your marketing goals through the power of video.

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