When you search for products, how do you make the right decisions? Many customers read reviews, compare products online, or maybe consult a friend. However – did you know, that about 90% of customers watch a video? That’s huge numbers, right?
64% of users will likely make an online purchase after watching a product video. And, this is especially the case for online products and can prove to be a game changer for eCommerce companies.
So, if you haven’t already, it’s the right time to get into video marketing and leverage its benefits for your business. And, that’s where we come in.
However, if your brand is new to video marketing, you may be unsure where to begin. That is where we come in.
We have curated this comprehensive idea. Throughout this post, you’ll learn about what a product video is and why it’s crucial (particularly for eCommerce), the various types of product videos, and how to make your own.
What is a Product Demo Video?
A product demo video is a type of video that allows potential buyers to learn more about your product and decide whether or not to purchase it. Similar to reading a product description, but instead of tedious lengthy sentences, product movies provide a more visually appealing portrayal of the product.
These videos show how to use your products and guide potential customers on all of their features, functions, and specific problem-solving applications. Furthermore, it helps customers picture what using the actual product will be like when they purchase it.
Overall, it gives buyers a 360-degree view of their product and makes the right decision.
Why are product demo videos important for your business?
1. Connect with your customers
What better method to engage and communicate with your customers than through a product video? A product video is among the easy and effective ways of communicating with your potential customers.
By visually demonstrating the product in action, you make it easier for potential customers to understand how it fits into their lives and solves their specific problems.
These videos can answer common questions, address potential concerns, and showcase real-life applications, building trust and confidence in your product. Plus, they are more likely to capture attention and keep your audience engaged, making it easier to convey your message effectively.
2. Videos are Catchy Yet Informative
Did you know, that users spend only the first 10 seconds watching a video and if they don’t find it interesting, they will just scroll away? But, a product demo video with great hooks and the right information can grab the attention and stop the scrolling.
You know the best part about videos: that they are not just attention-grabbing but also quite informational. Great product videos give you all the key information you need upfront to help decide to purchase easily for potential customers.
On top of it, a good product video effectively showcases how the product or service is solving a problem that the potential customer has.
So, this blended version of the product demo makes them stand out, helps you boost conversions, and ultimately improves your bottom line.
3. Increase brand awareness
Do you know, your customers link your company with a particular face or voice? Furthermore, your product demo video is an extension of your brand, so it should look, sound, and feel the same as your other marketing materials and channels.
An excellent product video has the additional advantage of improving your brand’s image and making it appear more trustworthy and professional – not only to existing consumers but also to new ones. A positive brand image can help you establish credibility and consumer loyalty.
When you have a devoted customer base, it becomes much easier to launch new products and improve sales of existing ones. Additionally, there’s a higher likelihood that your loyal clients will tell others in their network about the products you sell, starting a marketing chain that will raise the exposure of your company even further.
Additional Read:
10 Tips on how to build brand awareness with video marketing
4. Improve Your ROI
If businesses are putting their money and other crucial business resources then they want the best returns out of it. And, product videos do exactly that. It helps companies generate maximum ROI by turning viewers into customers.
Let’s understand the why.
Product demo videos make it easier for people to understand why they should buy it. When potential customers see the product in action and realize how it solves their problems, they’re more likely to make a purchase, boosting conversion rates.
- Demo videos also build trust in the product and brand as a whole, by giving a transparent look and overall view of the product which further boosts credibility and ROI(ultimately).
- They are easy to share across social media, websites, and email, which helps reach a wider audience without additional costs.
- By answering common questions and addressing concerns upfront, demo videos can also shorten the sales cycle, saving time and resources.
So, all these factors when combined can help businesses get the most out of their efforts & important business resources.
1. Engage your audience
This is not surely a surprise, but video content has an extremely high engagement rate. Wistia’s 2023 State of Video Marketing Report shows that the average engagement rates are:
- Less than 1 minute: 50%
- 1-3 mins: 47%
- 3-5 mins: 46%
- 5-30 mins: 38%
- 30-60 mins: 26%
- 60+ mins: 16%
Creating video content, particularly short-form video material can help you establish a more engaged audience. As a result, you should prepare for a good blend of the two, depending on your target demographic, product type, complexity, and other factors.
Shoppable video content is another important component to include in your product video. Shoppable videos are interactive videos that provide links to the stated products within the video, making it simpler for potential consumers to make a purchase.
Moreover, it may raise engagement. Just so you know – after starting to post shoppable videos on their homepage and product pages, skincare firm Ava Estell witnessed a 4x increase in site interaction.
2. Generate more sales
Seeing a product in action is more convincing than reading about it in a brochure. And, when your audience is informed and has the necessary information, it persuades them to take action, resulting in increased sales.
Even, including a product video on your landing page can boost conversions by up to 80%. According to other studies, 74% of consumers who watched a product’s usage video went on to purchase the item.
On top of it, when so many brands and their products are available on the internet – the product description videos give the much-needed reliability and transparency to your videos – which in turn further boosts conversions and sales ultimately.
3. Prove your USP
Your USP, or unique selling proposition, is the feature or features that set your company apart from the competition and elevate your offering above the rest. Essentially, it addresses the question, “Why?” Why customers should go for your product instead of your competitors.
That’s when product videos come in. It helps you better highlight your product positioning, show how your product can help address your consumers’ problems, and demonstrate your product’s overall unique selling point.
Instead of simply describing your product’s features, a demo video can visually demonstrate how those features solve a problem, improve a process, or add value to the customer’s life in a way that’s easy to understand. For example, if your product is faster, more efficient, or more durable than others, a video can show this in action, making it more convincing than words alone.
4. Level up Your SEO Rankings
In this competitive market, where every company is trying to be on top and gauge their audience’s attention – SEO is something we shouldn’t ignore. It helps you build much-needed brand visibility, be on top of search engines, and boost conversions.
Additionally, search engines adore video content. In actuality, businesses that use video content receive 41% more search engine traffic than other businesses.
To establish an efficient SEO strategy, you must first understand the terms that your clients are searching for. Then, make a video that communicates information and provides value to your customers. Make sure you don’t use too much sales lingo.
Furthermore, more individuals are browsing search engines and relying on snippets, or the results that appear at the top of the page, for answers. So, video content is a popular snippet that allows you to appear in front of clients even if they do not visit your website.
5. Explain Difficult Concepts
It can be challenging at times to educate customers about your new product. But, If a picture is worth one thousand words, then how much is a video worth?
By making visually appealing product videos for your business, you can explain the difficulties easily and engagingly. Instead of boring your customers with a lengthy explanation of texts and stuffing so many images, you can have it all with the product demo video.
For example, you can demonstrate how a new product works to customers. When the topic appears to be complicated, you can even utilize animations to further keep it simple and interesting. That in turn, can help your customers – check it out and buy it – which boosts your sales and bottom line.
To Conclude
The business landscape is changing rapidly, and generating appealing product demo videos is now critical to expanding your brand, which is why this guide will come in handy.
This is a one-of-a-kind chance to leave a lasting impression, highlight your distinctive value proposition, and inspire your audience to continue exploring your product, how it will solve their problem, and everything in between.
However, making appealing product demo videos is a combination of art and science. It calls for a thorough comprehension of your target audience, a clear and appealing message, and an organized approach to development.
If you are looking for a team of professionals who know the art of video production and can handle all the heavy lifting – then Krisha Studion can assist you. We are a leading video production company that can understand your needs and provide the best solutions.
You can book a free consultation call and we’ll get back to you.
