The effectiveness and importance of explainer videos for successful businesses

Krisha Studio | August 31, 2019 | Explainer Video
The effectiveness and importance of explainer videos for successful businesses
Table Of Contents

The allure of a video is undoubtedly greater than both pictorial and textual contents. The videos also seem more entertaining and they bring more excitement into the audiences’ lives. Hence, the demand of blogging through different types of videos has risen over the past few years.

A recent research indicates that 70% of the consumer Internet traffic was made of IP video traffic in 2015. This traffic will increase by 82% through 2020. This research proves that viewers like to watch videos more than image-based or textual blogs while Internet surfing. Websites may take advantage of this latest trend and use explainer videos to engage viewers. An efficient explainer video maker can create such videos for all types of websites.

Explainer video definition

Explainer videos started becoming popular in 2007. These videos were first used to explain the functions of the social media platforms. At present, the explainer videos have become short animated films/clippings that are used to convey the ideology of a brand. These videos present a subject combining both auditory and visual perceptions. Hence, the audiences receive a comprehensible picture of the products and/or services available through a business.

  • A survey proves that businesses witnessed 49% quicker growth in revenue after using the explainer videos.
  • It is also a fact that the inclusion of a video on the landing page can improve the conversion rate by 80%.

Today, many online businesses use an efficient explainer video maker to increase their profit and to remain updated in a commercial world that may change in the blink of an eye.

Benefits of using explainer videos

1.Improved visibility with lucid content
These days, people have less time on their hands. Hence, they prefer watching videos or images instead of reading.
  •  The combination of audio and animated images can explain a matter or resolve an issue within a few seconds.
  • The combination of audio and animated images can explain a matter or resolve an issue within a few seconds.

Hence, the acceptance of these videos has increased amongst all modern viewers. Even the e-mails that include videos enjoy almost 96% higher click-through rate than the e-mails without videos. Hence, an explanatory video can improve a website’s visibility with engaging and comprehensible content.

2.Improved branding

The businesses are supposed to offer something special to make one brand memorable amidst thousands of similar brands. The explanatory videos may give this special touch to a brand.

  • These videos can filter a variety of complex ideas and mold these ideas into a lucid format.
  • The explanatory videos can target auditory and visual senses. Hence, the likelihood of long-term memory retention increases for a brand when using these videos.
  • The viewers have a better idea about the products/services of a brand through explanatory videos. These videos can also describe the importance of a brand to the viewers.

Hence, these videos can make a product/service memorable in the minds of prospective and current customers.

3.Improved SEO ranking

The explanatory videos can improve the search ranking on leading search engines with enhanced visibility. These informative videos can entertain and educate a viewer without wasting any time. In comparison to a text, a well-structured video can grab the viewers’ attention more effectively. The popular social media platforms, such as Facebook and Twitter, also recognize the well-structured videos. This recognition can improve the click-through rate and this improvement can enhance the search engine ranking for any type of website.

4.Improved conversion and useful consumer information

The veteran marketers believe that the likelihood of a customer purchasing a product increases by 85% after watching a video. The explainer videos may pursue the buyers through the sales funnel, as these videos explain a specific idea/subject. The businesses can even learn about customers’ behaviors through explainer videos. They may learn about the time when a user takes action, the duration of watching a video or the number of views a video receives. They may use these data to develop more effective videos in the future.

5.Increased influence

The businesses can reach and influence more viewers when using explainer videos. No textual content has this power. An online survey proves that the posts containing videos can attract three times more links in comparison to the posts containing only the textual content. These links may multiply at a rapid pace. Hence, the explainer videos have the potential to reach more viewers in comparison to other types of content, such as textual content.

6.Improved absorption of knowledge

It is a fact that near about 80% viewers glide through a textual content when visiting a website. Hence, they receive incomplete information about the products or services. On the other hand, the explanatory videos deliver a diversified range of information within a few minutes. The modern viewers not only retain more information through the videos. They share the retained knowledge with others which works like indirect marketing for a brand. Hence, the explainer videos can help businesses acquire loyal clientele with direct marketing.

7.Winning edge in the commercial arena

The online commercial platform is extremely competitive. To survive in this platform, a business is supposed to have the flexibility to modify with the latest trends. An explainer video can give this winning edge to the businesses because almost 80% of the Internet traffic comes from video contents in 2018. Hence, the businesses using no video content may significantly lag behind. Without having the opportunity to explain the importance of the products, a business may lose countless sales opportunities. Therefore, the explainer videos can help businesses stay in command of the commercial world according to latest market trends.

Affordable entertainment

Due to technical advancement, the businesses can create informative videos at the economic expense. Hence, it is now possible for all types of businesses (large, medium or small) to make explainer videos for their commercial benefits without exceeding their budget. if a business uses third-party video production, then it may cost anywhere between $15,000 and $1500. This large window gives every business the opportunity to make an explainer video at convenient rates. The businesses may even create their own videos using free animation software applications, such as Pow-Toon, voiceover artists and screen-capture software applications, such as Camtasia.

Funny side up

The explainer videos are supposed to entertain the viewers whilst delivering important information. The viewers may feel bored watching a stoic video and it does not bear a good omen for the websites. Hence, it is vital to add some fun to the explainer videos to keep the viewers engaged till the end. Even an authoritative speech inside a video may include an enlivening tone. With an additional fun factor, these videos can certainly bring more viewers to a website.

Summary

The explainer videos deliver important messages to the target audience in an engaging format within a few minutes and without missing any vital point. No other content, such as textual or image-based subjects, can combine these facilities for the viewers. The videos are also watchable on a variety of devices, such as mobiles or laptops, without requiring any alteration. The businesses can improve visibility, increase search-engine ranking, enjoy better branding, reach more viewers, raise the conversion rate, deliver information and gain a loyal clientele with one simple addition of explainer videos.

An efficient explainer video maker can help businesses create these videos in tandem with their business objectives.

Your Thought