The appeal of videos surpasses that of both images and text-based content. Videos are perceived as more engaging and entertaining, injecting excitement into the lives of audiences. Consequently, the demand for blogging through various types of videos has surged in recent years.
According to recent research, IP video traffic constituted 70% of consumer Internet traffic in 2015, with projections indicating an 82% increase by 2020. This data underscores the preference of viewers for video content over image-based or textual blogs during Internet browsing. Websites can capitalize on this trend by incorporating explainer videos to captivate viewers. An adept explainer video maker can craft engaging videos suitable for all types of websites.
Explainer video definition
Explainer videos started becoming popular in 2007. These videos were first used to explain the functions of the social media platforms. At present, the explainer videos have become short animated films/clippings that are used to convey the ideology of a brand. These videos present a subject combining both auditory and visual perceptions. Hence, the audiences receive a comprehensible picture of the products and/or services available through a business.
- A survey proves that businesses witnessed 49% quicker growth in revenue after using the explainer videos.
- It is also a fact that the inclusion of a video on the landing page can improve the conversion rate by 80%.
Today, many online businesses use an efficient explainer video maker to increase their profit and to remain updated in a commercial world that may change in the blink of an eye.
Benefits of using explainer videos
1. Improved visibility with lucid content
These days, people have less time on their hands. Hence, they prefer watching videos or images instead of reading.
- The combination of audio and animated images can explain a matter or resolve an issue within a few seconds.
- The combination of audio and animated images can explain a matter or resolve an issue within a few seconds.
Hence, the acceptance of these videos has increased amongst all modern viewers. Even the e-mails that include videos enjoy almost 96% higher click-through rate than the e-mails without videos. Hence, an explanatory video can improve a website’s visibility with engaging and comprehensible content.
2. Improved branding
The businesses are supposed to offer something special to make one brand memorable amidst thousands of similar brands. The explanatory videos may give this special touch to a brand.
- These videos can filter a variety of complex ideas and mold these ideas into a lucid format.
- The explanatory videos can target the auditory and visual senses. Hence, the likelihood of long-term memory retention increases for a brand when using these videos.
- The viewers have a better idea about the products/services of a brand through explanatory videos. These videos can also describe the importance of a brand to the viewers.
Hence, these videos can make a product/service memorable in the minds of prospective and current customers.
3. Improved SEO ranking
The explanatory videos can improve the search ranking on leading search engines with enhanced visibility. These informative videos can entertain and educate a viewer without wasting any time. In comparison to a text, a well-structured video can grab the viewers’ attention more effectively. The popular social media platforms, such as Facebook and Twitter, also recognize the well-structured videos. This recognition can improve the click-through rate and this improvement can enhance the search engine ranking for any type of website.
4. Improved conversion and useful consumer information
Experienced marketers assert that the probability of a customer purchasing a product increases by 85% after viewing a video. Explainer videos play a crucial role in guiding buyers through the sales funnel by elucidating specific ideas or subjects. Moreover, businesses can glean insights into customer behavior through explainer videos. This includes understanding the timing of user actions, the duration of video engagement, and the number of views received. Such data can be leveraged to create more effective videos in the future.
5. Increased influence
Businesses can reach and influence more viewers by using explainer videos, a power not possessed by textual content alone. Online surveys demonstrate that posts containing videos can attract three times more links compared to those with only textual content. Furthermore, these links have the potential to multiply rapidly. Consequently, explainer videos have the ability to reach a larger audience compared to other content types, such as text-based content.
6. Improved absorption of knowledge
It’s a fact that about 80% of viewers skim through textual content when visiting a website, resulting in incomplete information about products or services. In contrast, explainer videos provide a diverse range of information within a few minutes. Modern viewers not only retain more information from videos but also share it with others, serving as indirect marketing for a brand. Therefore, explainer videos can assist businesses in acquiring loyal clientele through direct marketing.
7. Winning edge in the commercial arena
The online commercial platform is highly competitive, requiring businesses to adapt to the latest trends to survive. Explainer videos can provide this competitive edge, as nearly 80% of internet traffic came from video content in 2018. Businesses that do not utilize video content may fall significantly behind. Without the opportunity to explain the importance of their products, businesses risk losing countless sales opportunities. Therefore, explainer videos can help businesses maintain control of the commercial world in accordance with the latest market trends.
Affordable entertainment
Due to technological advancements, businesses can now create informative videos at a lower cost. This makes it possible for all types of businesses, regardless of size, to produce explainer videos for their commercial benefit without exceeding their budget. If a business opts for third-party video production, costs can range anywhere from $1,500 to $15,000. This wide range provides flexibility for businesses to create explainer videos at affordable rates. Additionally, businesses can create their own videos using free animation software applications like PowToon, along with voiceover artists and screen-capture software like Camtasia.
Funny side up
Explainer videos are intended to entertain viewers while delivering important information. A static or dull video can bore viewers and reflect poorly on the website. Therefore, it’s crucial to inject some fun into explainer videos to keep viewers engaged until the end. Even a serious message can benefit from a lively tone. By adding a fun factor, these videos can attract more viewers to a website.
Conclusion
Explainer videos effectively convey important messages to the target audience in an engaging format within a short period, ensuring no vital points are missed. Unlike other content formats such as text or images, explainer videos offer a unique combination of benefits for viewers. Moreover, these videos are compatible with various devices, including mobiles and laptops, without requiring any adjustments. By incorporating explainer videos, businesses can enhance visibility, improve search engine ranking, strengthen branding efforts, reach a wider audience, increase conversion rates, disseminate information effectively, and cultivate a loyal customer base—all with a simple addition.
An efficient explainer video maker can help businesses create these videos in tandem with their business objectives.
