Benefits of using engaging and informative videos when promoting a business

Krisha Studio | August 31, 2019 | Video Production
Benefits of using engaging and informative videos when promoting a business
Table Of Contents

In the recent years, around 76.5% of the small-to-medium sized enterprise (SME) owners and professional marketers believe that video marketing left a positive impact on their businesses. Subsequently, the video content will own more than 80% of the Internet traffic by 2019. The digital marketing agencies are aware of the increasing demand of video-based content. Hence, they develop a variety of videos using different types of format to engage the target users. The leading video creation services have already used a variety of techniques, such as live broadcasting, product demos, user-generated videos, introductory videos, informative sessions and explainer videos, to facilitate the growth of a company.

  • By the year 2021, the live videos are predicted to own around 13% of Internet traffic.
  • It is a fact that the open rate of e-mails increases by 19% with the mention of the word – video.
  • Nowadays, around 87% of all marketers use different types of video contents in marketing strategies.
  • A video on the landing page of a website can also improve the rate of conversion by 80%.
  • The modern businesses also spend 35% of the online advertising budget on video advertisement.
  • Around 90% of the consumers also believe that video contents can influence their purchasing decisions and around 64% of the online shoppers buy products after watching related videos.

These statistics show the importance of video content for all modern businesses. The professional video creation services can develop personalized videos according to their clients’ requirements.

Benefits of using video content

Easy accessibility

The video contents enjoy the favor of leading search engines, such as Google. Hence, it is easier to find and access these contents over the Internet. The frequent sharing of the video-based contents also improves their accessibility. The businesses may even upload the promotional and explainer videos on the social media platforms to reach thousands of viewers at once. This type of sharing can significantly improve a brand’s recognition. It is also possible to easily access the videos through both mobile and stationary devices. The easier accessibility increases the importance of video contents for the promotion of any brand.

Higher search engine ranking

The businesses can improve their visibility on leading search engines through Search Engine Optimization or SEO. The addition of a video can significantly boost this visibility because 62% of the universal searches on Google include videos. If a business embeds a video into the official website along with the right keywords, then it may drive numerous viewers towards the website. In the recent past, Google took over the YouTube. This acquisition created an excellent opportunity for business-persons. They may publish a video on YouTube and enjoy direct visibility through Google. It increases the number of leads and search engine ranking.

Personalized and innovative approach

The businesses may witness limitations when creating innovative or personalized textual contents. It may not be possible to create unique texts every time. The video content may release the businesses from this limitation, as there are hundreds of different ways to promote a brand. The businesses may create engaging promotional videos or may highlight their objectives through a video featuring the interview of office-staff. It is also possible to give a personalized touch through infographics using animation or customer testimonials.

Improved aesthetics and message delivery

The presence of a video not only increases a website’s visibility or SEO ranking. It also improves a website’s overall appearance. The videos can make a website look dynamic. On the other hand, the static images of text messages can make a website look boring despite colorful infographics. Alongside the improved aesthetics, the videos also make it easier for a website to deliver messages. The viewers may gain detailed information on a subject after watching a video that runs for 2-3 minutes instead of reading a text that runs for 2-3 pages.


The videos are versatile on different aspects. The businesses may use videos to promote their brands on a variety of platforms, such as social media network, television or video-sharing websites. The businesses may also use the videos for unique presentations on the seminars or events. An engaging and concise video can capture viewers’ attention whilst delivering the important facts. With a unique and engaging presentation, a brand may shine brightest amidst its competitors. Advance video creation services can help businesses make impactful promotions with engaging, personalized and informative videos.

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