Brands and customers both (absolutely) love the videos for promotions. Because customers get to know the what, how, why, when, etc. through just a 15-second video.
Plus, businesses can convey what they want to in an easy, simple, and appealing manner.
So, a win-win.
Did you know that Kylie Cosmetics and Tesla share two similar characteristics?
- More than $1 billion in net worth.
- A YouTube channel with a specific focus.
So, the right videos on the right platform for the right company at the right time is more crucial than ever.
10 Types of Commercial Videos
1. Promotional Video
Promotional videos are one of the most popular and effective ways to convey your ideas memorably. The objective is to swiftly convey your message to your target audience, including important details about your product and how it seamlessly solves their problem.
Promotional videos serve two purposes:
- educating potential buyers about your products and services,
- increasing brand awareness.
The benefits of promotional videos include:
- Flexible distribution options and compatibility with various funnel stages.
- Explain how a particular product or service will address an issue and entice your audience to go to the next phase of the purchasing process.
- Strengthens the positioning of your brand and emphasizes the distinctive features of your product/service.
A quick tip: Curate your promotional video in such a manner that it communicates your message clearly and is easily shareable across diverse platforms.
2. Brand Video
Brand story videos are one of the most significant types of videos because they describe who you are, what you do, how you do it, and what you will become. This kind of video communicates the story of your brand, highlights its unique selling points, and builds real connections with people who share the same beliefs as you.
A brand video elevates your image above static materials, giving weight to your purpose, objective, and values while reinforcing your image.
Let us understand how you can do it.
- Showcase everything about your message in a concise, interesting, and business-oriented tone.
- Make sure the video graphics complement your message and your brand’s colors in a distinctive way to differentiate yourself from the competition.
- Showing off your employees, frontline workers, and backstage workers can help build brand trust and credibility.
3. Customer Testimonials
These are the kinds of videos that are just as important as brand videos. They, too, emphasize powerful storylines, but in this case, it is the customer’s tale rather than the brand’s. Remember that these are true experiences of people who are not associated with your brand. As a result, they are more persuasive to a skeptical lead who is just one step away from making a purchase.
According to Wyzowl, Videos have a 96% information retention rate, and 79% of respondents prefer to learn about products through video testimonials.
- Customer testimonial videos can be as simple as a compilation of some of the greatest customer reviews from multiple platforms.
- Or it might be a real-life representation, in the style of a case study, in which the video walks viewers through the customer’s issues and how your brand or product helped resolve them.
- Feature customers who represent your target audience so that readers can picture themselves in the story.
4. How-To or Explainer Videos
Explainer videos, also known as how-to videos, do exactly what the name implies: they explain what your product or service accomplishes for potential customers and show them how to get the most out of it. If a potential consumer does not grasp the problem that your product/service solves, what it does, and how it works, they are unlikely to purchase it.
Consequently, you must incorporate these videos into your marketing!
According to Wyzowl, an incredible 96% of visitors have watched an explainer video to understand more about a product or service.
With these videos, your audience will believe that using or owning your product or service is essential rather than just something nice to have. That mental change is ultimately what converts and results in a sale.
These videos explain the benefits, use cases, and process benefits to potential consumers with a combination of animation, voice-over, text, visuals actors, music, and other elements that entice customers to click the CTA button and take the required action.
Additional Read:
Commercial video vs Corporate video: The Ultimate Guide to Choosing the Best One
5. Product Demo Videos
To get your customers to know about your products and why they need them and encourage the action that you want to take, product demo videos are the best types of videos you can leverage. Product videos are all about the product, its features, benefits, and real-life use cases, followed by the creative CTA to drive the desired action.
- Give more attention to the unique features that set your product apart from the competition than to the obvious ones.
- To make the demonstration more accessible, utilize real-world scenarios to demonstrate how the solution solves common problems.
- Avoid jargon and explain features in simple, easy-to-understand terms.
- Include a Strong CTA that guides viewers toward the next step, whether it’s signing up, purchasing, or requesting a demo.
6. User-generated videos
User-generated content (UGC) refers to any content—videos, photos, reviews, or social media posts—created by real people instead of brands. It’s when customers share their experiences with a product or service, often through social media or other online platforms.
For example, if your customers buy a skincare product and post a video on Instagram showing how it works for them, why it’s best, its pricing, and other details, that’s UGC! Customers love this kind of content because it feels real, honest, and relatable, making it more trustworthy and cost-effective than traditional advertisements.
Some effective tips for generating UGC content:
- Encourage real customers to share by running contests or incentives or creating a branded hashtag.
- Showcase customer videos on your website, social media, and ads to boost credibility.
- Overproduction can take away the charm of UGC. Raw, unfiltered content often performs better.
- Encourage customers to participate in a fun challenge or trend related to your product.
7. Teaser Videos
Teaser videos are the type of promotional videos you require when you want to build excitement for a significant brand announcement, a large product launch, or an impending event. Additionally, teasers are known to entice viewers to stay tuned for more by providing just enough information to grab their attention without giving away all the specifics.
Teaser videos are effective on social media feeds, website homepages, emails, and web and digital ads.
Here’s what you need to include in the teaser videos:
- Since impact is everything, use striking images, dramatic cuts, or provocative language to grab viewers’ attention in a matter of seconds.
- While maintaining the integrity of your content, provide visitors a clear indication of when they may expect to receive additional information.
- Keep it short, engaging, and creative
- If needed, add the strong CTA as well so they can start a reminder or sign up when the product or event goes live.
8. Social media videos
With billions of users throughout the globe, social media videos are a fantastic choice for companies trying to reach online audiences and raise brand awareness. Social media sites such as Facebook, Instagram, LinkedIn, TikTok, and YouTube enable marketers to target very particular audiences and deliver customized content that caters to their individual wants and requirements.
Social media marketers are seeing incredible results from video marketing, and a whopping 64% of viewers convert after watching a video.
However, the attention span of social media users is quite short because they are quickly scrolling through their feeds. So, make sure to keep social media videos:
- Creative
- Visually appealing
- Short
- Precise
- Backed with strong CTA
Depending on the platform, the type of video, its length, information, etc, may vary. The duration of Instagram and TikTok is short and is better suited for B2C or D2C companies. LinkedIn can have videos of somewhat lengthy duration and is suitable for B2B companies. Whereas on YouTube, longer-form content would work, and it is suitable for all types of businesses.
9. Influencer Videos
Influencer videos are promotional content created by influencers—people with a strong online presence and a dedicated following. Influencers have strong credibility and influence, their videos help brands connect with the right audience more authentically and engagingly, leading to higher trust and conversions.
There are macro influencers, micro influencers, niche influencers, celebrity influencers, etc. So, in order to get the most out of influencer video marketing, choosing the right influencer that caters to your target audience and industry makes a world of difference.
These videos can be product reviews, tutorials, unboxing videos, or endorsements where influencers showcase a brand’s product or service to their audience.
For example, if a fitness influencer shares a video about a protein supplement they love, their followers are more likely to trust and consider buying it. Unlike traditional ads, influencer videos feel personal, engaging, and relatable, making them highly effective for marketing.
10. Animation Videos
Today’s customers love animated videos, and who doesn’t? These are excellent for adding a playful and engaging touch to your video content and are one of the best kinds of videos to use to market your business. These videos help your brand stand out from the competition by telling a story or explaining a concept using animation and voice-over.
Depending on your intended audience, different types of animation may appeal to different groups. Men and more mature audiences will both appreciate an artistic or subtle style. However, a more lively and lively drink might be more appealing to younger or female audiences.
Whichever design you decide on, make sure to create a signature look that uses distinctive colors, fonts, or characters to assist your audience in recognizing your videos and brand, which will increase conversions and brand loyalty.
Conclusion
Here’s the wrap on 10 diverse types of commercial videos you should know about. Because customers’ preferences and market trends are ever-evolving, you need to keep up with what is trending in the market, what users want to see, and what is the right type of commercial video for the same.
We hope our blog has helped you understand it and make the right decision for your business.
If you still need professional assistance about which commercial video you can leverage for your business(currently) that generates the maximum ROI and also a professional video production company who can help you bring your vision to life, then our team at Krisha Studio can help you out.
So, what are you waiting for? Book a free consultation call & let’s get started right away.
