“Brand videos aren’t just another marketing trend; they’re a critical touchpoint for brand storytelling. Videos allow brands to humanize their message, connect emotionally with viewers, and build lasting loyalty through memorable visual experiences.” — Sarah Blake, Digital Marketing Strategist and Founder of Blake Creative Media.
Getting Started
Consumers are being exposed to an incredible amount of information, visuals, sounds, and content.
While it has never been easier to deliver your brand message over a wide range of platforms, it has never been more challenging to gain customer attention. Competition for customer attention is fierce, therefore firms must invest in a clear, distinct, and compelling brand message.
Brand videos will be an essential component of every brand awareness strategy. Branded video content can be a versatile and effective tool for influencing perceptions, developing emotional connections, and driving meaningful interactions.
Did you know that when individuals connect with a brand video, 55% are more likely to buy the product again, 44% will share the story, and 15% will make a purchase right away?
To know more about brand videos, how they are different, and their benefits – keep scrolling.
What are Brand Videos?
Brand videos are a dynamic storytelling approach to communication that uses visual storylines to convey a company’s beliefs, ethos, and personality.
These videos are not just about marketing a product; they are also about connecting with the viewer and presenting a story. These meticulously made videos are intended to raise brand awareness by establishing an emotional connection with the audience.
In marketing language, brand videos are what we refer to as straightforward advertising because they highlight the finest that a company has to offer. They’re aimed at customers, with explainer videos, product demos, and brand origin stories shouting a brand’s core message aloud for everyone out there.
Here’s a quick tip: Brand videos should be engaging, instructive, and emotionally exciting, highlighting what sets the company apart from its competitors.
How is Brand Video Different & What’s its Purpose?
Branded video content and all other marketing videos are similar in many respects. Both contribute to the growth of a company and are essential components of your marketing efforts. However, there are some significant distinctions.
Brand videos highlight your company’s identity by presenting its persona. These type of videos captures people’s attention by providing an overview of who you are, your beliefs, your long-term ambitions, and how your product/service ties all of these elements together.
Take a look at the following formats for your brand videos:
- Narrative story with a brand
- Trailers
- Short documentaries
- Bite-sized video content or clips
- Series of employee onboarding
- Commercials
- Content delivered regularly
Marketing films on the other hand will capture your brand’s voice and tone, they are more focused on encouraging viewers to take action and convert. Their purpose is to market and sell your product. Ads, case studies, seminars, how-to videos, and product videos are a few examples of marketing videos.
Benefits of Brand Videos
1. Enhanced brand awareness
Brand videos can help you increase brand awareness. It helps you establish a stronger connection with your audience by expressing your brand’s distinct personality and providing an intimate glimpse into your key beliefs.
This connection, in turn, builds brand affinity, increasing the likelihood that your target audience will remember and choose your brand over others.
Brands can communicate more effectively with customers through videos, which allows viewers to capture essential messages and the brand’s vision effortlessly.
According to an Insivia study, people who watch a video retain 95% of a message, but those who read it in text only retain 10%.
Brand awareness videos assist businesses in reaching a larger audience and attracting visitors to their websites and social media pages.
2. Enhanced SEO and website traffic
This extends beyond the boundaries of brand videos. It’s about how a video can significantly affect a website’s search engine results. Google is the starting point for the majority of internet searches, and a page with a video has a 50-fold higher chance of showing up in the SERP than one without one.
Two factors contribute to Google’s favourable ranking of videos for online searches:
- People are naturally drawn to videos
- Videos always provide a better explanation, which means that the end users will get higher value.
Your brand video not only shares your brand values but also helps to improve your site’s SEO. Another advantage is that video content boosts dwell time on a website while decreasing bounce rates, which is one of Google’s most important ranking considerations.
3. Boost in conversion rates
Brand videos have a powerful impact on conversions by giving customers a clearer, more engaging view of what a product or service offers.
When people watch a video, they’re not only absorbing information but also forming an emotional connection with the brand, which plays a major role in influencing purchase decisions.
Videos can demonstrate product features, showcase real-life use cases, and address common questions in a way that text simply can’t match. This immersive experience makes it easier for potential customers to understand the product’s value and imagine it in their own lives, ultimately increasing the likelihood of a purchase.
Additionally, videos improve trust—people are more inclined to buy from brands that feel transparent and genuine, and video content provides that authenticity.
4. Accelerated buying process
Brand videos also help businesses in expediting the purchasing process and closing agreements faster.
The typical buying cycle takes much longer since it relies on a plethora of marketing materials at each stage to entice clients to engage with the brand and make a purchase decision. This has become challenging with thousands of companies vying for consumers’ attention on the internet.
Videos provide a quick and simple means of grabbing people’s interest, engaging with them, and entertaining and educating them about any business, product, or service.
According to HubSpot, 84% of shoppers have purchased after seeing a video. Not only is it much simpler to explain things with videos, but consumers are drawn to video content by nature, making brand videos an excellent means of increasing engagement and gaining clients.
5. Builds trust & Customer Loyalty
When done correctly, a brand video can trigger an emotional response and establish a human-to-human relationship with end users and prospective buyers.
Here’s why?
- Clients want to learn more about your business and team!
- They want to see the people behind their favourite brands.
It’s one thing to understand the personality of the brand, but who are the individuals making it happen?
To create effective brand videos, you don’t need highly skilled artists or sophisticated props. You just need your team, your founders, even just a voiceover, and a fantastic video marketing firm to make it happen.
Here’s what you can include in a brand video.
Do a social media takeover to show your followers a day-in-the-life video of one of your coworkers, or ask the CEO to talk about their broader vision. You may also interview your team members. With these brand videos, you invite your viewers and customers to learn about your company’s personality, which will help you establish valuable loyalty, trust, and retention.
6. Achieve Competitive Edge
Modern customers are frequently bombarded with notifications from social media, text messages, email, smartphone apps, and wearable gadgets. This information flooding has reduced people’s attention spans and increased commercial competition.
However, as the human brain processes visual information far more quickly than words, brand video content may help firms stand out from the competition and engage audiences. A video has the ability to immediately grab viewers’ attention and explain complicated concepts to them.
Furthermore, video information is more memorable when it can emotionally engage viewers. With its attention-grabbing and memorable content, video marketing is an efficient strategy to reach modern consumers and drive conversions.
Additional Read
10 Tips on how to build brand awareness with video marketing
7. Generates Buzz & Excitement
Brand films appeal to human emotions and curiosity, utilizing storytelling, images, and exclusive information to generate enthusiasm and interest in your brand.
There are numerous types of videos that you may create to get people excited about your company.
Here are some of the common ones that you should know about:
- Using product launch videos to generate hype and develop anticipation for your new offering
- “About us” movies to get people to find out more about your company
- Customer testimonials to promote trust and excitement through authentic, realistic experiences.
- Event recaps highlight the passion and excitement of live events.
- Brand milestone videos to foster a sense of community and shared achievement.
You just need to choose the right type of brand video as per your requirements and even a leading video production company that can assist you with end-to-end creation and effective distribution.
Conclusion
Video marketing has now become a part of business’s marketing strategy. It is no longer an option. It has become a necessity now. You just need to include the right blend of videos as per your business and target market requirements – and you can’t forget the “Brand Videos”.
It builds trust, and credibility, enhances rankings, speeds up the sales process and the list goes on – but only when done right.
So, make sure to include everything that your brand video needs. To get the best results – you can connect with a video production company like Krisha Studio with a team of video editors, scriptwriters, VFX & animation artists, VFX artists, designers, etc to bring your brand into a video.
To know more about us, our team and we can help you – connect with us, book a free consultation call & we can get things going.
