Explainer videos are the current favorite approach to explaining products and services. Marketers are constantly shifting their focus to new-age video marketing strategies and utilizing them to the best of their potential to pace up with the latest trends. If you own a video production company or are planning to establish one, the first thing to look out for is the latest trends in social media platforms. The innovation of top-of-the-line video-creating technologies such as3D and 4D animationand augmented reality will play an instrumental role in customizing the digital display and grabbing attention at a higher pace. On the same note, let’s now figure out some trending video editing and producing mechanisms adopted by businesses across sectors to gain digital momentum in a fast-paced and ever-changing market.
8 Top video marketing trends 2022
More Live Video Streaming
Live video streaming has been a trend for quite some time, and it will be so for the rest of 2022. It has now grown as a valuable platform for performers to showcase their talent to the world from the comfort of their houses. The power of social media platforms like Facebook and Instagram allows users to interact with their followers live in the most engaging and fun way to build long-lasting connections. People are keen on engaging with influential people, and hence, live streaming will top the charts of video trends to look out for in 2020.
Animated Explainer Videos
Adopting animation in video editing is not a new trend. Animated videos are remembered for a longer period and help create a faster brand image. Several renowned brands are using this feature to create memorable product descriptions and ads, educate the audience, hire better candidates, and for several other marketing functionalities. One ideal example of it will be Mr. Clean – the mascot created by the animating team of Procter and Gamble. This animated hero launched an advertisement in 1958. Several years down the line, it still remains one of the most recognizable cleaning mascots in the goods industry. Mr. Clean is a great example of how animation can create positive brand perception and emotionally connect with the target audience. With videos gaining more popularity than written content in global streaming platforms such as TikTok and YouTube, the importance of this feature cannot be overlooked anymore. Animated videos will be more important than explainer videos among the latest trends expected to set the floor on fire in 2022.
Online classes driven by the uncertain pandemic are here to stay for long and are not going anywhere anytime soon. Because the one thing Covid-19 has taught the world is to survive in a highly unpredictable market, online presence is critical. Also, since all the countries went into stringent lockdown to stop the spread of the virus, digital classes, training sessions, and lectures played an instrumental role in student’s lives by allowing them to finish their degree and pursue professional careers.
360-Degree Video Experience
Many companies keep videos as a primary tool for presenting their products and services. But recent innovations have made it possible to create real-life imagery of a product through the screen. This is possible due to the advent of 360-degree video. 98% of customers claimed360 videosto be more fun and engaging than any other video format. They create a visual effect where consumers can get a 360-angle video of the product using their mobile or computer screen. Viral video trends vanish in no time, and 360-degree videos have a different story.
Ephemeral explainer videos are a useful way of instantly engaging with the viewers. Using this approach, the marketer releases a short trailer of a product or service. It is also visible for 24 hours, so the viewers will be keener to have a look before it disappears. This is how the FOMO (fear of missing out) works.
People are moved by stories that are real and resonate with their own. The idea of adding reality to storytelling brings trustworthiness to videos. Today, long video ads are going mainstream and becoming more frequently and widely used by marketers to attract the right audience. Adidas, Toyota and Subaru, and some renowned brands utilize this method to bring stories of real people and how the brands are helping them in their daily life. This is one trend that helps create more trust from the audience and future customers.
Vlogging is one of the most addicting videos to kill time and engage with influencers simultaneously. People love to document their real-life stories in videos and share them. However, vlogging is more common among influencers and big brands to engage with followers and keep them updated on their latest changes. Companies are increasingly making YouTube channels to share their daily routines, stories, secret recipes, and behind-the-scenes situations. These brands embrace all the latest video marketing trends and adapt them to connect with millennials.
Here is a full overview of the latest video trends that one should expect for 2022 ahead. While most of these trends, including animated videos, explainer videos, storytelling, and long-form videos, have been around for a while and are very effective in engaging with the audience, the latest additions are shoppable videos, 360 video streaming, and vlogging with influencer marketing have set the bar even higher for marketers to explore and grab the opportunity.