Video Marketing Statistics 2022

Stay ahead of the curve with the latest video marketing statistics for 2022. Explore key insights, trends, and data to inform your marketing strategies and drive success in the digital landscape.

Video Marketing Statistics 2022

It’s no news that in recent years, video consumption has outpaced all other types of information consumption.

In 2020, online video consumption by consumers increased by 96%, with 9 out of 10 viewers wanting to see more videos from brands and businesses. In fact, by 2022, the average person is predicted to spend 100 minutes every day viewing internet movies.

As a result, video content is an essential part of every marketing strategy. As a consequence, we’ve compiled a video marketing data set to assist you with incorporating videos into your marketing approach this year.

However, simply stating so is inadequate. We’ve compiled a thorough list of the most essential video marketing statistics to show why video is the future of marketing and why time and money should be spent on it. They’ll speak for themselves, indicating the importance of video content, as well as the demographics of those who watch it and the monetary implications.

Video marketing statistics: An Overview
Video marketing statistics - KrishaStudio

Video marketing is a vast phrase that encompasses a variety of concepts and strategies. Its adaptability has helped a variety of enterprises. It’s vital to them, whether it’s to extend their social media presence or to give an engaging way for their audience to learn about a product. Video material may be used to educate your audience in a variety of ways. Explainer films are one of the most common forms.

Let’s define an instructional film before we go into video marketing statistics. Simply said, it’s a short film (typically under two minutes) that tries to quickly educate viewers while emphasizing participation. Explainer videos are excellent for capturing attention and communicating a memorable message.

Explainer videos are also the most effective way to post videos on social media platforms. Explainer videos don’t take up much of the audience’s time. With a little imagination, they can quickly spread over a social media network. Given the significance of social media in marketing, this is no small feat. Because of these traits, explainer videos are well-suited to marketing, and many businesses utilize them in their video marketing campaigns.

Important Video Marketing Facts

Videos can convey a lot of information while also promoting participation and awareness. As a consequence, if you want to bring attention to your company, they are the way to go. In this aspect, video marketing statistics are pretty persuasive. Following are some important noticeable facts about video marketing:

  1. In the last 30 days, people recall around 80% of the video advertising they’ve watched.
  2. According to 79% of consumers, seeing a video about a product is preferable to reading about it.
  3. 55% of web users view videos daily.
  4. Videos are shared 12 times more frequently when text and photographs are included.
  5. 90% of buyers use video to help them decide whether or not to buy anything.
  6. Video marketing generates income at a 49% quicker pace than any other marketing method.
  7. Brand recognition has increased by 54% on average as a consequence of video marketing.
  8. Video delivers a great return on investment, according to 83% of marketers.

Additional Read: 


Video Marketing: Return of investment (ROI)

Is it worth it to spend money on video marketing? According to a study, it is. They mentioned the following in their 2022 report:

  1. Video delivers a great return on investment, according to 89% of video marketers.
  2. Video, according to 83% of video marketers, helps generate leads.
  3. 87% of video marketers’ websites have seen an increase in traffic as a consequence of the video.
  4. Video has directly increased revenue, according to 80% of video marketers.
  5. 95% of video marketers anticipate increasing or maintaining their video investment in 2022.

According to the Social Video Forecast, 91% of marketers are happy with the return on investment of video marketing on social media.

It’s unnecessary to consider the financial advantages of video marketing. It’s worthwhile, and you don’t have to accept the word of video marketers for it.

The Content Marketing Institute’s findings are comparable. According to its B2B and B2C analysis for 2020,

  1. 71% of B2B marketers employ video marketing.
  2. 66% of B2C marketers employ video marketing.

In Impact, similar findings are reported. According to research conducted, 81% of businesses use video in their marketing strategy. According to the Social Media Examiner’s Social Media Marketing Industry Report, 57% of marketers used live video in 2021.

COVID’s effects and the road forward in video marketing

While the epidemic brought a wave of uncertainty, including budget cuts and resource constraints, it also drove an upsurge in online information consumption. As all communication became digital, businesses discovered a new way to interact with their customers. Let’s take a look at some stats to see how last year went and what we might expect this year:

  1. Video remains a top priority for marketers in terms of spending and usage. Video is currently considered a key part of 93% of marketers’ strategies, up from 92% in 2012 and 91% in 2019.
  2. The epidemic has enhanced the importance of video for organizations and brands, according to 91% of marketers. 
  3.  In the year 2022, 60% of video marketers expect a negative impact. 70% of these video marketers anticipate increasing their expenditures, while 30% expect to cut down.
  4. 96% of respondents said the epidemic has made them watch more internet videos.
  5. In 2022, 96% of video marketers expect to keep or raise their video budgets.
  6. By 2022, 69% of marketers that haven’t yet incorporated video into their content strategy plan to do so.
Video Marketing for Business Statistics

Lastly, consider a few video marketing for enterprise facts that demonstrate why video is a smart decision for any company. Businesses who choose to invest in video, even though it involves time and money, will most certainly reap the benefits. Consumers are getting more interested in video.

To put it clearly, consumers enjoy video content. According to a study, 73% of consumers have been influenced by a brand’s social media presence while making purchasing decisions. As a result, if your stuff appeals to a customer, they are more inclined to buy it. That just increases the desire to create amazing films.

1. B2B marketers use video marketing 71% of the time, whereas B2C marketers use it 66% of the time.

Because video marketing is a cost-effective way to reach audiences of all ages, it is popular among both B2B and B2C firms. Video marketing is employed by 71% of B2B marketers, according to a study conducted by Content Marketing Institute in 2020. 66% of B2C marketers use video in their campaigns.

2. 96% of the time, people view videos to learn more about a product or service.

It turns out that many people watch videos to learn more about various businesses and services. 96% of the population, to be exact! That’s a compelling reason for firms to invest in video marketing so that they may have content ready to go anytime potential customers are looking for what they have to offer.

Videos are incredibly beneficial to organizations and marketers, as seen by the trends and statistics below. Only 86% of firms, on the other hand, use video to advertise their brand.


There’s no better moment to start using video marketing than right now!

Use these statistics to aid in the creation of your video strategy and content. If done right, a compelling video may help you develop a strong relationship with potential clients, which can result in improved website traffic, engagement, and conversions. Who wouldn’t want to be a part of something like this? Visit KrishaStudio for more information.


KrishaStudio is a creative video production agency, crafting captivating and compelling videos. With our team of passionate storytellers and video experts, we bring your vision to life, helping you achieve your marketing goals through the power of video.

Ready to Expand Your Team?

Let's connect and discuss your hiring needs.

    Recent Articles

    Here are some common questions about KrishaStudio.

    Stay In The Loop!

    Subscribe to our newsletter and learn the latest digital trends.