Video is the most important element in your marketing mix. The marketing cuisine has many diverse flavors, and corporate videos have many benefits and are one of the most powerful video content types.
Video dominates the charts in the current era of digital entertainment. According to statistics, 54% of consumers prefer to watch videos from the companies or organizations they love and support.
This is why businesses ranging from small start-ups to multi-million-dollar corporations invest in corporate video production for external and internal company communications.
The market has expanded to the point that more and more companies are looking for top-tier corporate video production services to boost their visibility among customers.
With YouTube, Twitch, and other streaming platforms serving large audiences, businesses are now looking to advertise and market their products and services on these platforms.
Keep reading the blog to learn about the basics of corporate video production, including cost, do’s, and don’ts.
Let’s get started.
What is Corporate Video?
Corporate video refers to any video content created by or for a company to market, promote, and represent its brand. The goal is to communicate the company’s message and values to both internal and external audiences in an engaging visual format.
Some key characteristics of corporate videos include:
• Convey the company’s vision, mission, and core values
• High production quality with clear audio/video
• Customized as per the target audience – customers, prospects, employees, etc.
• Focus on storytelling through real people and scenarios
• Used across websites, social media, conferences and more
In essence, corporate videos are an extension of a company’s branding and marketing efforts. They help humanize the brand while effectively showcasing products, services, and company culture.
What is corporate video production?
Corporate video production is a strong marketing tool that incorporates motion graphics and moving images (movies, 3D animation, and live-action) for use in the business world.
Corporate videos are the ideal tool for showcasing enticing elements of your company that can draw in the customers you wish to attract. It helps your product or service to stand out and drive audience engagement, emotional effect, and brand trust among your audience.
Corporate videos can help you influence, convey data, and communicate about upgrades and improvements when it comes to your product, services, or company as a whole. It includes incorporating creativity through the use of storytelling, appealing graphics, and professional production.
In the digital age, the corporate video production process has undergone a certain transformation as commercials went online, corporate instructional videos on YouTube dominated watch times, and company websites featured everything from client testimonials to CEO interviews on web pages to boost time spent and credibility.
What is a corporate videographer?
A corporate videographer is a professional who specializes in creating compelling video content for businesses. They have expertise in the entire corporate video production process from pre-production to post-production.
Some key responsibilities of a corporate videographer include:
• Consulting with clients to understand goals, target audience, and key messaging
• Developing video concepts, scripts, and storyboards
• Directing on-location video shoots with professional equipment
• Editing raw footage and adding effects, graphics, music, etc.
• Ensuring final videos meet clients’ technical and quality specifications
• Helping clients distribute and promote videos for maximum impact
An experienced corporate videographer understands visual storytelling techniques. They work creatively within a business context and use their skills to help achieve clients’ marketing and branding objectives through powerful video storytelling. Working with skilled corporate videographers results in polished, professional videos that fulfill clients’ strategic goals.
Why do you need a Corporate Video?
There are several compelling reasons why corporate videos are important for any business to engage customers and achieve marketing goals:
• Boost brand awareness: Videos create a memorable visual representation of your brand that gets noticed easily. It connects with viewers emotionally.
• Tell your company story: A well-crafted corporate video shares your brand’s personality, values, and vision through storytelling. It lets people get to know you beyond products/services.
• Enhance website and landing pages: Embedding captivating videos on your website and landing pages makes them more visually engaging. It improves user experience leading to increased conversions.
• Help with employee communication: Internal corporate videos motivate employees by reminding them of company culture and mission during meetings or through company portals.
• Generate leads and sales: From promotion videos to explainer/product videos, corporate films fuel demand generation by clearly positioning your offerings and call-to-actions.
• Engage across social media: Short-form videos gain more reach and shares on platforms like YouTube, Facebook, and LinkedIn compared to images or text. It grows your brand awareness cost-effectively.
• Create better first impressions: Initial impressions last. Using videos strategically in sales presentations, trade shows, proposals, etc. makes a lasting positive impact on prospects and clients.
• Enhance search visibility: Well-optimized business videos appear in search results, driving organic traffic from curious viewers looking to learn more about your company.
5 Reasons Why Corporate Video Production is Important For Your Business
1. Helps you explain complex things in a simpler manner
If you are explaining something complex to your customers, a video will help you reach and inform your target audience more effectively in just a few minutes. Videos can more quickly and effectively explain the most crucial specifics while also illustrating to potential buyers how a product or service works appealingly.
2. Increased conversion rates
Corporate films help firms attract customers, boost traffic, and increase conversion rates. A study by CopyPress found that 51.9% of surveyed marketers believe that video offers the best return on investment (ROI). This kind of content fosters conversation and builds an emotional bond between the brand and its audience.
3. Establishing culture and branding through the video
Corporate videos can help your company define its culture and brand. Whether your firm has one employee or 100,000, these people are significant, and their stories are a tremendous asset to your branding and culture. You can showcase your company and its culture through engaging corporate videos, ultimately increasing confidence, trustworthiness, and conversion rates.
4. Videos work for you 24/7
A video is not constrained by time or location. Potential consumers can view it at any time, anywhere, on any device, and it works for you around the clock.
It’s your full-time salesperson, turning hesitant potential clients into devoted supporters! Your customer will watch and be redirected to your website or perhaps an application, leading to the desired results.
Different Types Of Corporate Video
There are many styles and formats of corporate videos a business can produce based on their particular marketing needs, industry, and target audience. Here are some of the major types:
1. Company Intro/Welcome video
A short 1-2 minute video explaining the business at a high level – what you do, brief history, vision, values, USPs. Perfect for the homepage or about section.
2. Explainer video
Simple and direct explainer videos of typically 1-3 minutes educating viewers about products, services or processes in an easy-to-understand manner. Helps generate leads.
3. Product demo video
Demonstrates the features, use cases, and benefits of specific products or services through visuals. Highlights the user experience and value proposition.
4. Team/Employee video
Share experiences and culture through interviews or day-in-the-life segments with employees from different departments across levels and locations.
5. Testimonial/Customer video
Features real clients sharing their stories of success, challenges overcome and satisfaction derived from using your products/services in their own words.
6. Event/Conference recap
Recap highlights of conferences, seminars, trade shows, and product launches from your company’s perspective through b-roll clips and footage.
7. Commercials/Promotional video
Short sales-focused videos for specific campaigns, programs, or initiatives to reach target audiences regarding new offerings, partnerships, or announcements through tight storytelling.
8. Case study video
In-depth longer videos documenting impactful implementations, transformations, and milestones achieved through collaborations – focusing on measurable results and ROI.
9. Informational/How-to video
Guides viewers step-by-step on processes, best practices, fixes, and installations to address questions and support. Helps resolve issues.
10. Educational/Awareness video
For industry contexts, creating informative, thought-provoking videos introducing concepts, and trends through expert interviews while touching on social causes is very impactful.
11. Brand movie
Cinematic 2-5 minute stories capturing the soul and spirit of a brand through bold visuals and themes. Makes strong emotional connections.
12. Webinar/Presentation video
Professionally recorded online/offline presentations, panel discussions, and seminars for lead generation thought leadership, and education on specific topics. Replay/sharing abilities are key.
Additional Read
10 TYPES OF CORPORATE VIDEO PRODUCTION
The dos and don’ts of corporate video productions
Do’s
- Plan your budget: Planning your budget for corporate video production is very important to put money in your control and still get the best results. So, determine every expense for corporate video production in advance and then work accordingly.
- Make it concise: An excellent corporate video should be clear and interesting. Any unnecessary fluff can feed your viewers, and they will bounce.
- Remember your target audience: Always keep your intended audience in mind. For instance, a clothing firm like Louis Vuitton wouldn’t discuss clothing affordability because their target market comprises wealthy individuals, and discussing low costs wouldn’t make sense.
- Use diverse channels: Publish the video on several social networking sites, such as Instagram, LinkedIn, and YouTube. You can fix things with a little bit of repurposing.
- Do add compelling CTA: A call to action is essential. It encourages the audience to take action. Even though your video is valuable and unique, your viewers will only find it entertaining to watch and will forget about it in no time.
Don’ts
- Don’t make it all about you: Even though your corporate video should be about you, it shouldn’t be the only thing it contains. Instead of bragging about how fantastic the company is, concentrate on how it benefits the users. What issue does it address? How will it improve their quality of life? These kinds of videos work better.
- Don’t use low-quality images or videos: Your corporate video may appear unprofessional and inexpensive if it has poor audio and pictures. For a video that both looks and sounds professional, make sure you hire a professional.
- Don’t go overboard with effects: While making your video visually appealing is crucial, you shouldn’t use too many special effects or attempt to do too much in a single clip. Too many special effects might become annoying and distract from your main point.
- Don’t use complicated jargon: Jargon: Limit the amount of industry-specific jargon you use in your video. Make sure to speak in straightforward, clear sentences.
How much does a corporate video cost?
The cost of a corporate video can vary widely, depending on several factors. There is no fixed price for a corporate video, as each project is unique and tailored to the specific needs and requirements of the client.
Some key factors that can influence the cost of a corporate video are video length, the complexity of videos, distribution, changes in videos, tools, and equipment required, etc.
Here are some general figures that you should be aware of:
- Basic Corporate Video: A simple corporate video with basic production quality, such as interviews or testimonials, and basic editing can cost around $1000 to $5000 and go up depending on the length and complexity.
- Medium-range Corporate Video: A more polished corporate video with professional production quality, multiple locations, some animations, and moderate post-production work might range from $10,000 to $30,000 or more.
- High-end Corporate Video: High-end corporate videos with high production value, complex animations, extensive post-production, professional actors, and custom music can cost upwards of $30,000 and go up to $50k or more.
Corporate video production Process
Professional corporate video production involves a carefully planned multi-step process from conceptualizing to final delivery. Here are the typical stages involved:
1. Pre-Production
• Consultation with the client on business objectives, target viewers, and key messaging
• Developing script/storyboard based on brand, approved concepts, and visual style
• Location scouting and permits
• Casting and talent coordination
• Scheduling interviews/shoots and sourcing equipment
-Creating shot lists, scripts, schedules, and budgets
2. Production
• On-location video shooting with professionals adhering to scripts
• Drone or aerial b-roll collection wherever needed
-Studio/green screen shooting and interviews
• Additional visual content accumulation
3. Post-Production
• Editing raw audio-video clips to create compelling narrative
• Adding graphics, titles, lower thirds, and animations
• Applying color correction and visual effects as per the style
• Adding appropriate background score and sound design
• Review and approval of the final cut by the client
4. Delivery
• Exporting final high-resolution video per platform specs
• Uploading optimized version for web, social media
• Providing subtitles, and captions for accessibility
• Delivering archival masters and usage rights
• Training client on video promotion strategies
• Post-launch analytics and modifications
Thorough planning and precision are required at each step to achieve client objectives and approval. An experienced production company with skilled resources oversees the entire process from concept to final delivery. Proper coordination is vital to staying within budgets and timelines for successful corporate video production.
Corporate video production FAQ
Why should I hire a video production company for my corporate video production needs?
The corporate video production company has the required expertise, skills, tools, equipment, and know-how to create best-in-class corporate videos for your personalized business requirements.
The type of music you employ in your business video will be determined by the tone and message you are trying to convey. While you are introducing a new product, you need some curious music, and when it comes to introducing your team – you can use some calm music.
Which type of music should I choose for a corporate video?
The type of music you employ in your business video will be determined by the tone and message you are trying to convey. When introducing a new product, you need to play intriguing music, and when introducing your staff, you can play soothing music.
What is the ideal duration of a corporate video?
The duration of your corporate video will vary depending on a variety of elements, including the video’s goal and your target audience’s attention span. Generally, most business videos should be between two and three minutes long. Depending on your video needs, the duration of your videos can increase or decrease.
What are some tips to consider before choosing a corporate video production company?
Check out some tips below that you should consider before choosing a corporate video production company.
- Expertise in the company
- The expertise of the team
- Portfolio and past work experience of the team
- Pricing of the company
- Client testimonials and reviews
What are the most effective strategies to promote a business video?
There are several strategies to advertise your corporate video. You can advertise the video through email marketing, video marketing platforms, social media, your website, and other methods. To improve the effectiveness of videos, you must select the appropriate platform.
Conclusion
Here’s a wrap of everything you need to know about corporate videos. We have listed the basics, its benefits, the dos and don’ts, and the difference between corporate videos and commercial videos.
With this knowledge in hand, you are well-equipped to embark on a successful corporate video production journey, harnessing the storytelling potential of videos to strengthen your brand, foster meaningful connections, and drive your business forward in the ever-evolving digital landscape.
If you are looking forward to leveraging the power of corporate videos for your business requirements, then the leading corporate video production company, Krisha Studio, can help you out.
Our team will understand your personalized business requirements and offer best-in-class corporate video production services.
Get more information by clicking here Corporate Video.
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