Unveiling the corporate video Cost: Listing 7 factors affecting the cost

Learn about the 7 factors that can influence the cost of corporate videos. Whether it's scripting, editing, or animation, this guide will help you understand the key elements that contribute to the pricing of your corporate video projects.

Unveiling the corporate video Cost: Listing 7 factors affecting the cost
KrishaStudio
Corporate-Video-Cost

Videos are now a no-brainer when developing a corporate marketing strategy. Videos and the best marketing strategy go together like peaches and cream. With its usage at an all-time high, video content is the future of digital marketing. 

According to recent research, 85% of all internet users in the US view visual content every month. According to a comparable study, more than 54% of consumers want to see more video content from their favorite businesses.

Customers find video material highly entertaining and engaging, encouraging them to stay and take the necessary action. We are not the only ones who believe this; studies have verified it. 

If you are looking to leverage the power of video marketing for your business but are wondering how much these corporate videos cost, this blog is exactly what you need. We will explain everything about the corporate video cost and all the factors affecting the cost. 

The Detailed Breakdown of Corporate Video Cost: Let’s find out! 

1. Pre-Production Work

Pre-Production Work - KrishaStudio

As the title implies, this is the preparation work done before shooting. Storyboard, script, and creative development are all covered. A Producer can manage a straightforward one-day interview session with a few cameras, some lighting, one location, and a few calls to discuss it in one day for roughly $400–900.

A creative or executive producer will be involved in the process if you want to establish a more complex strategy. They will collaborate with the Producer to develop a script, storyboard, Voice-over, shooting script, and shot list as needed. All this involves a lot of communication and teamwork, and it takes time. It can take 5 to 6 days to complete the same task, costing between $2000 and $4000. 

2. Video directing

 Video directing - Krishastudio

Video directing is one of the most important elements, and it will add significantly to the company’s overall cost. Their task is to turn the storyboard and script into a collection of scenes that the editor may use to interpret and put together the final film. 

The director of photography, often known as the cinematographer, is in charge of all aspects of filming the sequences. They offer advice on how to frame a shot, what equipment and motion rigs to employ, and how to make sure the lighting matches the scene’s tone. The hourly wage for a qualified director ranges from $70 to $150 or more on average.

3. Camera and Equipment 

Camera and Equipment - KrishaStudio

The equipment and camera needs will vary depending on the sort of video production. You need the proper camera and equipment based on your video requirements. The sophisticated and standard lighting will add some costs to the total corporate video costs. 

When it comes to equipment, you will need various accessories for the equipment, such as props, cameras, lenses, and drones. The corporate video cost of the shot must take all of these into account. Your equipment and lighting will cost you between $500 and $2500. 

You need professionals to handle the equipment and lighting to manage it effectively. In contrast, if you work with a corporate video production business, they’ll simply offer one package to meet your requirements. 

Additional Read

HOW A BUSINESS CAN BENEFIT FROM CORPORATE VIDEO PRODUCTION?

4. Video Shooting

Video Shooting - KrishaStudio

In the corporate video production process, a team of technicians, including camera operators, managers, and the Director of Photography (DOP), plays a pivotal role in capturing raw footage using the camera equipment. 

These versatile professionals play multiple roles, from framing shots and adjusting camera settings to setting up lighting and ensuring the overall visual quality of the footage. 

You need to pay around $40 and $100 per hour to camera operators and camera assistants, and between $30 and $75 per hour to the managers.

5. Studio vs. Location Shooting 

Studio vs. Location Shooting - KrishaStudio

The location of your production will be decided by various elements, including the visual appearance and narrative arc of your ad and the video format you select. While live-action advertisements are frequently filmed on location or in outdoor areas, animated and stop-motion video ads can be readily generated in a home or professional studio. 

Depending on the kind of video, you might need to set up in a different location or for a longer duration. The more locations you shoot in or the more time you need, the more expensive your advertisement will be.

Corporate video costs for the location range from $100 to $400 per hour for studio work and from $200 to $2,000 per day for on-location work

6. Post-Production Tasks 

Post-Production Tasks - KrishaStudio

After filming is over, post-production gets started.

Video editing and color grading are two of the most critical components of the post-production phase in corporate video production. Raw footage requires a lot of labor, from digitization to transcoding to transmission to rendering to uploading. Before distribution, you will also need to pay for formatting, language, and translation, if required. These processes are instrumental in transforming raw footage into a polished and coherent final product. 

Editors employ cutting-edge technology and software, often requiring exceptional technical skills to execute their work effectively. Anything that your production needs to run well will add to the final corporate video cost, including music, sound blending, animations, and image acquisition, The price may rise if you require extensive post-production services.

The corporate video cost of these services can vary depending on the level of complexity and the detailing you opt for. The standard post-production cost typically ranges from $1000 to $3,000, and professional editing can be $7,000 – to $10000 for more complex projects.

To get an accurate estimate, you need to discuss your post-project requirements with your corporate video production company. 

7. Length of the Video/Production Time

Length of the Video - KrishaStudio

The finest web videos for brand promotion are quick and to the point. This is due to internet users’ short attention span. Undoubtedly, the price of a two- or three-minute video will be more than that of a 30-second teaser. 

Fortunately, this is excellent news because longer videos are more expensive and may not always work. While there isn’t a set duration for a business video, it’s best to keep it concise and interesting. If you have a large project, you will require additional personnel and other requirements, which increases the total corporate video cost. 

On average, short-length videos of around 1-3 minutes cost about $2000 to $5000. On the other hand, long-length videos cost around $10000 – $30000. 

Conclusion

Here’s a complete wrap on the total cost to create an appealing corporate video with different factors affecting the cost. We hope that this post has helped you better understand how much it costs of corporate video production and how to set a budget for your future projects. 

Remember that these are just broad estimates and that a variety of factors will affect the exact figure. Depending on the complexity of the video, the technology needed, the number of crew members necessary, the length of the video, etc., can affect the cost of creating a corporate video. 

A quick tip: You get what you pay for when it comes to video production. So, investing in high-quality video production can help you get a higher return on investment over time. 

A professional corporate video production company can help you develop an appealing video that helps you stand out from the competition while also driving leads and sales. If you are looking for one, Krisha Studio is your go-to partner for the same. 

Reach out to us, discuss your requirements, and get the best of everything! 

Get more information by clicking here Corporate Video.

KrishaStudio
KrishaStudio

KrishaStudio is a creative video production agency, crafting captivating and compelling videos. With our team of passionate storytellers and video experts, we bring your vision to life, helping you achieve your marketing goals through the power of video.

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